Appropriate way to do the "Link to us" stuff.

[TheSEOGuy1]

We have just developed a nice web app, and we are excited how quickly its getting popular (based on facebook likes, shares etc). Everybody just loves it! Now, majority of the traffic to our website comes from Google Adwords, and the website is quite new. I was just wondering if I place a snippet about "Link to us" with a HTML code. What are your thoughts? If 200 people link to us, they will be using the same anchor text, isn't this unsafe?

I would really appreciate some expert advice on the above.

Thanks!

[DennisSeymour]

Not that much people will actually link to you (people are naturally lazy or don't have blogs) so don't worry. I would just put the site's brand in there like "Link to Brand or url" and have it change from time to time. You can have you developer create a simple form where people can enter what they want and it would generate an embed code which will fit their site/blog perfectly.

In my experience, people will choose to use social buttons rather than sharing actual links on their blogs (I'm referring to regular people unless you target bloggers) so having the buttons there would give you more benefits rather than not having it on the page.

[crackingmedia]

Hi, I would say firstly that it depends on who your app is for and as such who may want to link to your site.

Is it an app that businesses will use or for Joe Public, i.e. consumers? If the latter then it's likely that many of them won't have sites to link to yours anyway. If the app is for businesses, then you may get some traction for sites willing to link, but unless these are sites that have relevance to your app site, then they could just be seen as spammy links, especially with the same anchor text repeated.

In my opinion, if you are already having some success with social likes and shares, then you are better to work on growing that, thereby increasing visitors and raising the currency of your site that way.

I hope that helps,
Peter