Backlink and Citations: "Google my business" title name too long!?
-
Here is my situation.
I am currently doing backlinks and citations for one of our clients. The title name of the client on "Google my Business" is 75 characters. However, for most citation or back link websites, the limit for the title is 50 characters.Here are my questions:
- How important is it to have the exact same title in citations and backlinks?
- If it is, is the only solution to change the name on google to have only 50 characters?
Thanks in advance for your help!
-
So glad to help!
-
Thank you for your answer,
I know what to do now.
-
Hi Hamak!
Interesting scenario. Thanks for bringing it here to the forum. 75 characters is an enormous amount for a business name! Before doing anything, I would go back to this client to discover if what they're asking you to work with is, indeed, their real-world business name, as it appears on their store signage. I mention this, because I would be concerned that rather than simply using their real-world business name (example: Jones & Jones Attorneys At Law), they might be wanting me to use a keyword-stuffed version of their name (example, Jones & Jones Car Accident, Slip and Fall, Motorcycle Accident, Dog Bite Lawyers Attorneys), which would not adhere to platform guidelines. Obviously, no company has a name like the latter on the sign on their building, but you see companies doing this in the naming title of their local business listings, which generally leads to them being reported for spam.
If the client's legal name and the name on their signage is, indeed, 75 characters long, I would recommend that they get a DBA that is a shortened version of their name and use it on their store signage, website, local business listings, link building campaigns, etc. Without this, their marketing would be very difficult and their branding equally so (what customer is going to rattle off a 75 character name in speaking of the company, right?).
Consistency in naming is quite important and is a strong argument for re-evaluation of plans. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
All backlinks not showing on my website
hey folks, i am fairly new to SEO and i have noticed that i have backlinks that tools like ubersuggest or SEM rush are nothshowing my product is lazyapply.com. -> It's an automated job search application can anyone suggest me what should id do ? PS - for example i have backlink from crunchbase.com but my website is not showing me that
Link Building | | viveklazy0 -
Backlinks
I hope you are doing great, I'm really sorry if its off-topic .I have been building lots of backlinks to my website but when I decided to check on moz it show small amount but in ahrefs it show a lot what is the difference?. Page for reference: coffeemarto.com
Link Building | | Amanza0 -
Nofollow backlinks - are they worth it?
As we all attempt to get backlinks for the sites we manage, I have to wonder if it's worth it at all to get a nofollow backlink. Does Google give and positive credit for a link to a site if it is a nofollow link? Obviously, the follow links are worth pursuing. I'm just trying to gain some perspective. Thanks, Wick
Link Building | | wcksmith10 -
How to analyze a backlink
My site has around 6k backlinks, which majority seem to be spammy. I understand the whole process to contact the webmaster, try to get them removed, and disavow them if you cannot get them deleted. 1. What are some main signs of spotting domains that generate negative SEO? 2. Time frame to clean up 6k links assuming 50% are bad? Currently we are looking are a service to take care of this for us, but from reading everything online it seems the only reliable way to do it would be manually. Any recommendations on this would be appreciated.
Link Building | | TITOJAX0 -
Backlink from unrelated blogs
Hi I would like to ask Im doing SEO for gambling related website should I post articles only on the relevant blogs, websites related to gambling? I found website with pagerank 4 where you can submit artcile to blog. There is so many articles related to different topics (gambling, sport, finance, health, traveling ) If I submit article this kind of website how google handle with backlink? Does it has positive impact for seo?
Link Building | | centrum0 -
Backlink Building Places
Where can I go to get follow backlinks to my site to improve my DA and PA, etc?
Link Building | | sansonj0 -
How would one get on the Huff Po's "Around the Web" list?
On the huffington post they often have lists of links related to the article, near the bottom just before the comments. This section, when present, is called "Around the Web". See this as an example: http://www.huffingtonpost.com/linda-bacon-phd-ma-ma/health-at-every-size_b_1314339.html Do the article authors choose these links, or are they auto-generated somehow? I had a relatively small competitor appear here, so I'm wondering if there are any tricks to gett included. Thanks! Edited to add hyperlink
Link Building | | AdoptionHelp0 -
How long until links kick in?
Hey, We just got a bunch of great links on sites like TechCrunch and similar, but our SERP rankings and related remained unaffected. How long does it generally take for such links to "kick in" and help the website?
Link Building | | Malarowski0