Do panda/penguin algorithm updates hit websites or just webpages ?
-
If I have a website that been affected by the panda/penguin update, do bad links affect the entire site or just the page the bad link(s) are linked to?
If it is the latter and penguin/panda actually affect webpages, not websites (as is the common reference/conception), then wouldn't simply creating a new URL, targeting this new URL, shifting meta-tags and restarting link-building efforts again (this time using the right quality strategies) be a really common-sense approach instead of the tediousness of the disavow approach that so many go down?
-
Do you have the penalty in available in your Google WT? What exactly does it say?
Most penguin penalties I've seen are partial matched and affecting only some incoming links. Removing pages won't help as you don't know which ones are affected.
Doing a link cleanup by going link after link asking for removal and then requesting a reconsideration may remove the penalty (in conjunction with the disavow file), but there's been several polls online and over 80% of the people who did this and got their penalty removed didn't see their rankings back. This is obviously true, as probably those manipulative links were the ones causing your high rankings and now gone you need to get some REAL, EARNED links to gain positions.
Truth be told, no one can tell what will happen, and you can only try.
The ultimate question always become: Is it really worth it? Or do I just start fresh (new Website, unrelated to the old one)?
-
Thanks Federico,
If a site has been affected with a "Partial Matches" hit, then can the simple shifting of targeted webpage solve the problem (in effectively allowing that targeted page to start again, without having to worry about disavow)?
-
Panda does not affect links, penguin does.
Panda is a "quality content" related update.
Penguin penalizes both pages and/or entire domains, even to the point of completely removing the from the index.
Under your Google Webmaster Tools, "Manual Actions" you can see the type of penalty the site has (if any) and what it is impacting.
"Sitewide" means that the entire site got the hit, while "Partial Matches" means some parts or some links.
Anyhow, if you have a manual penalty, you won't recover by just creating new pages. Although penalties expire, you cannot know which ones were hit.
You have to consider if the Website is worth saving or you can just start again fresh. If you have a Website 3 years old or more, and generating income, with a client base, then you probably start working on saving it. If your Website was new, not real client base or value, you rather start fresh.
Don't make the same mistakes again!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting acquired website: DNS or 301?
Hi all, We have taken down some infringing websites and acquired them, so far we made around 40 websites. We are using DNS to land on our website from the acquired. But I've see that recently that DNS is not a redirect and we must 301 redirect from the old site to the new site. Also there is a potential harm in employing DNS method due to the duplicate content that will harm SERP performance severely. Which is the best way? DNS or 301 redirect? Thanks
Algorithm Updates | | vtmoz0 -
Less relevant/not optimized competitor sites ranking higher in SERPs?
Has anyone else noticed their rank positions falling to competitor sites that aren't optimized and are less relevant? I've noticed that we've lost some rankings or have dropped over the past few weeks and the competitor pages that have replaced us haven't been optimized, aren't as relevant, and it doesn't look like there has been any updates (looking through archived versions). For example, their main "shoes" gallery is ranking for more specific shoe types, like "sandals", and "sandals" isn't even mentioned in their metadata and they have no on-page copy. Their DA is slightly higher, but our sites have a denser link profile (although, yes, I do need to go through and see what kind of links, exactly, we've gained). Has anyone else seen this happen recently, or have any ideas of why or what we could do to get our rank positions back? My main initiatives have been to create and implement fresh on-page copy, metadata, and manage 404s/301 redirects, but I'm thinking this issue is beyond a quick copywriting tweak.
Algorithm Updates | | WWWSEO0 -
Best length for a video on a website
Most of us deal with UI/UX questions and SEO questions from clients on a daily basis. I was discussing video length with a client recently and I realized that he was in his video. This made me think about the thrill of seeing yourself in video might cause someone to make their video longer at the expense of UX. So, I thought I would put it to the Moz community. If a company is doing a "typical" home page "Explainer" video that tells about a company. This can be in the B2B or B2C sectors. I want to withhold my opinion at this point for the discussion.
Algorithm Updates | | RobertFisher0 -
Old school SEO tools / software / websites
Hey Mozzers, I am doing some research and wonder if you can help me out? Before Moz, Hubspot, Majestic, Screaming Frog and all the other awesome SEO tools we use today what were the SEO tools / software / websites that were used for aiding SEO? I guess we can add the recently closed Yahoo! Directory for starters! Thanks!
Algorithm Updates | | RikkiD220 -
Penguin Strategy Idea
Hello, So while I sit and wait for Penguin to hopefully ease up on my site, would it be smart to create a new site and then forward the old penguin hit site to it after the dust clears and any issues are better? I have heard some people say you never recover from an algo penalty? While others say to wait it out. So just curious what you think? Would you ditch a site that is not super followed or popular? in the attempt to create a site with no bad backlinks and start fresh? Thank you for your thoughts
Algorithm Updates | | Berner0 -
Does articles for SEO purposes have a minimal and maximum word count in ordered to be crawled/indexed by Google and other search engines?
Does articles for SEO purposes have a minimal and maximum word count in ordered to be crawled/indexed by Google and other search engines?
Algorithm Updates | | WebRiverGroup0 -
How to find which keywords bring traffic to a particular page on my website ?
I have been using Google Analytics and SEOMoz tools for a while now. I know which are my top landing pages and some of the keywords which bring me traffic. But I don't know which are the top searched keywords for my website as these are "not provided" by Google Analytics. More importantly, I want to know which keywords are directing traffic to a particular page on my website. Can anyone help ?
Algorithm Updates | | EricMoore0 -
Bigfoot Update tips
I have been seeing some ranking and traffic drops on sites I monitor corresponding with the update Dr Pete wrote about with less domain diversity in SERPs (http://www.seomoz.org/blog/the-bigfoot-update-aka-dr-pete-goes-crazy). Does anyone have any practical advice as to dealing with this type of update. It seems like a lot of relying on Google to change the way the domain diversity falls and obviously trying to turn your site into more of the "big brand" that Google is favoring with updates like this. Anyways, would love to hear what people think. Thanks!
Algorithm Updates | | Gordian0