How to rank a keyword in Google ?
-
How to rank a keyword in Google after humming bird update ?
-
I would still optimise the target landing page as per tradtional on page techniques and guidelines for the keyphrase, just in conjunction with my, and the other contributors to this threads, comments too
-
In my opinion, keywords will forever be able to be ranked as not everyone asks Google specific questions. Someone may just enter "general dentist in City" to find out where a dentist is to make an appointment. That would be a keyword and not so much a topic.
In terms of potentially getting more exposure for what people are searching, you could adopt the strategy of quality topical content as well, so you are working to target both individual keywords and topics together.
-
Means i cant rank the exact keywords any more ?
-
We are getting more and more of this same question from marketers and consultants who "heard" about Hummingbird a couple weeks ago and I agree 100% with Dan and Kevin. I may add...
As we are learning to adapt as well, since we work with smaller businesses focusing on typically 1 location in 1 major city or a couple towns, our conversations are a bit different than most larger SEO companies. We still do talk about keywords, however, we are now including more information about content. For example, instead of just talking about "cosmetic dentists City A" as the keyword which is very broad, we may look at more of what people are "asking" Google , like "how to fix a broken tooth" or "getting teeth whitening" or "benefits of dental veneers" and so much more. They may not be exact questions, but they are proving they are wanting a more specific answer. In comes content served up on a web page and blog articles. The more topical content you can push out there addressing these questions from searchers, the more chance you have in the future to be found.
- Patrick
-
Along w/Dan's answer take a look at this article at searchengineland: 2014 SEO Playbook: Google Hummingbird, Content & Authority.
-
in short - dont focus on the keyword anymore, focus on user/searcher intent so provide high quality content that answers queries relating to the topic in question and include the various synonyms as well as plural and singular versions of the related keywords if can be done in a manner thats makes sense and provides value
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is ranking power mainly a matter of links?
Hey all. SEO noob here, trying to check my understanding. In competitive analysis, is ranking power at the domain level really all about DA? And is DA basically a count of unique inbound follow links, modulated by the authority of the referring source and spam scores? In other words, is ranking power basically a function of DA and PA? I realize on-page and technical factors can also play a role, but authority seems to be key. Thanks for sharing your thoughts.
Link Building | | AndyKubrin0 -
Major Dip in Keyword Rank - Why?
Last week my ranking for "keyword A" was relatively high at 16. Since then it's dropped a staggering 31 spots. It's certainly the most important keyword we can rank for so seeing it go -31 spots is rather frightening. I have a couple of theories: We haven't included it in our blog content as anchor text but once in the past 2 or so weeks since the last crawl was done by moz on oct. 21. The lack of recent links with the anchor text of "keyword A" pointing back to the blog is causing it to lose it's rapport. I've been adding most of our blog posts to Reddit and we've been getting almost double the traffic from Reddit alone. But with that comes a much higher bounce rate (~80%). Could posting and having visitors bounce from our blog posts cause the ranking to go down? I would love to get your thoughts on this issue. Thanks,
Link Building | | smf434340 -
Google is no longer ranking home page but sub page lower, why?
We were ranking on page 2 and number 4 for the key word motorcycle tires. Google was ranking our home page jakewilson.com; however, we have been adding new content to our site and doing some internal linking. We pointed some links about motorcycle tires to http://www.jakewilson.com/cl/52/Motorcycle-Tires and now that page ranks but on page 3 not 2. Any thoughts?
Link Building | | DoRM0 -
Is my linking tactic affecting my rankings?
Hello All, I'd like to think that my SEO style was both helpful and useful. But lately i've been thinking that I may be damaging my own SEO! Let me explain, I love forums and technical gossip. Being a IT guy, I usually find an interesting question from websites like Yahoo, Microsoft, SOASE Forums etc etc and write a decent article on one of the questions going into real detail. I then post my basic answer (word limits) and a hyperlink incase anybody wants to read the rest of my article. I used to think that this was great for SEO, because it was certainly great for making great connections. However, a backlink check on my website shows that I have a good 40 - 60 hyperlinks, 40/ 50 of which from just Forums I've posted on but only from 3 - 4 domains. Would this affect my ratings? Looking at my own site from an SEO consultant perspective, having one source of links seems awfully suspicious to me!
Link Building | | Paul_Tovey0 -
Adding keyword to your url
Couldn't find the answer to my question anywhere so I'll give it a try here. If you have a site called www.example.com, and then want to add a keyword to this site, like this: www.example.com/keyword How do you add a keyword to your url like this? Without making the URL with the keyword your "main" URL, meaning you don't have to enter the keyworded URL to get to the homepage (www.example.com), and still rank better on the keyword put in the url. I'm a bit confused on the subject, would love for someone to help me understand! Thanks.
Link Building | | danielpett0 -
Link velocity - still a significant ranking factor?
We have recently taken over the SEO for a site which had a pretty poor back link profile, lots of comment links, directories etc. Although the quality of the link was very questionable, the previous SEO were maintaining a decent link velocity. Obviously I have no intention of carrying on with spammy crap links, and am looking to build some good fresh content. This will obviously slow down the link velocity quite considerably, is that in itself likely to hurt SERPs? Thanks in advance
Link Building | | JustinTaylor880 -
Google Penalty for strong industry link?
I work as the SEO manager for a company and we recently launched a new site. Along with this I've been doing some intensive SEO over the past 30 days in getting partners to add or change links and had a big impact on our main keyword, document management software. For the past 2 weeks we've been at position 6 but today I noticed that we dropped down to 11th. I'm wondering if I'm getting penalized for too many exact anchor matches because we recently have been featured on an industry site, cmsreport.com with good anchor text and suddenly we have dropped. Is Google penalizing me for this? If so it seems odd that with legitimate PR and posts I get penalized.
Link Building | | Gerad0 -
Which parameter does google value more: number of incoming links or on-page optimizations (meta data and keywords)?
I am just starting with the SEO and I have a client in the travel industry whose website is not ranked well on the search engines. After doing the seo audit we see that the website's on-page optimization (meta titles, meta description, meta keywords and h1, h2, etc tags) is bad. At the same time there are very few incoming links into the website. These are the key 2 issues we found. In order to proceed most effectively, what do you think would be more effective to focus on first? Doing the on-site optimization or focusing more on the link building? Do the search engines, in particular, google - weight more either of these parameters? thanks so much for all your advice! all the best egle
Link Building | | queenz0