How to use MOZ to improve my website
-
Hi,
I am new for MOZ, have no idea how to improve my website with the function of MOZ, can anyone share their experience for using MOZ service. the more detail the better!
Thanks a lot in advance!
John
Thanks for helps for everyone, it took me some time to read each answer, and also spend few days to study MOZ. My initial conclusion is the function of MOZ is to promote the idea of SEO, but not provide any specific SEO service for specific website except for some tools and report. So I am missing or misunderstanding MOZ's service, it will be always welcome to help me out by correcting my opinion. Anyway, thanks again for all the time you've given to me, and good to you all!
-John.
-
Robert,
Thank you so much for the kind words about Q&A. Christy Correll and I are the two people who are the most involved with Q&A on a day-to-day basis, and it's awesome to know that the conversations here are what led you to sign up!
Keri Morgret
-
I actually joined MOZ purely because I was following the QA reading the new topics each night for a few weeks. That was what convinced me to join. I have come across so many problems with MOZ and honestly still do not have any idea what I am really doing but I can post in QA which is good.
The on-Page grader is my favourite tool for a beginner like myself. But I am hoping in time they fix the issues I have found and I am sure there will be plenty more out there worth me taking up the $99 a month. (Fingers Crossed)
-
Hi John,
Welcome to Moz. We are glad you are here! You asked a great question, and have already received some solid advice. See how friendly folks are around here?
A similar question was asked last week at http://moz.com/community/q/make-the-most-of-moz. You may want to take a peek at it, as Peter Lunn and Cyrus Shepard linked to some excellent resources there.
Cheers,
Christy -
it sounds like you're in the same boat I was 6 months ago, so I can tell you, you are already using the most important tool Moz has to offer: this q/a forum. Granted, you should definitely take advantage of the 101 videos and tutorials, but it's amazing the quality of info top level people in this industry will give you, just because you asked.
Good luck!
Ruben
-
Moz is great because it provides metrics and information about your site. SEO is still an art and a science. The tools that Moz has won't rank your site. They will help provide invaluable information about your site. You'll still have to choose the best path for your marketing strategy. For example, if Moz tells you that you have 25 pages of duplicate content, it doesn't do anything for you unless you know how to act on that information. If you haven't done so already, I highly recommend reading over Moz's beginner guide to SEO. I'm not saying you should learn SEO (you probably already know alot) but the guide has information in it that may help you think about how to use the tools that Moz offers. (http://moz.com/beginners-guide-to-seo)
I run a few campaigns in Moz and each of them are set up completely different. Here is a help guide for each of the tools here on Moz and how they can be used to extract data. http://moz.com/help/guides/research-tools. If you look at the left sidebar, you'll see links to the specific tools. On each of those tabs there are videos, a how-to section and FAQs. By going through each tool and seeing what each does, you'll be able to see how to effectively use the tools to generate the type of data you need to develop an awesome web strategy.
-
On-page SEO checking tool was a big draw for me to moz, i would go through your websites landing pages with the moz on-page grader tool
http://moz.com/researchtools/on-page-grader
Actually most of the tools you get full access to are pretty sweet, Opensite explorer for your own link profile and looking at competitors i also find very useful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does using non-https links (not pages) impact or penalise the website rankings?
Hi community, We have couple of pages where we we have given non-https (http) hyperlinks by mistake. They will redirect to http links anyway. Does using these http links on page hurt any rankings? Thansk
Algorithm Updates | | vtmoz0 -
Page Rank on Moz compared to Ahrefs
So there seems to be a huge philosophical difference behind how Moz and Ahrefs calculates page rank (PA). On Moz, PA is very dependent on a site's DA. For instance, any new page or page with no backlinks for a 90DA site on Moz will have around 40PA. However, if a site has around 40 DA, any new page or page with no backlinks will have around 15PA PA. Now if one were to decide to get tons of backlinks to this 40 DA/15PA page, that will raise the PA of the page slightly, but it will likely never go beyond 40PA....which hints that one would rather acquire a backlink from a page on a high DA site even if that page has 0 links back to it as opposed to a backlink from a page on a low DA site with many, many backlinks to it. This is very different from how Ahrefs calculates PA. For Ahrefs, the PA of any new page or page with no backlinks to it will have a PA of around 8-10ish....no matter what the DA of the site is. When a page from a 40DA site begins acquiring a few links to it, it will quickly acquire a higher PA than a page from a 90DA site with no links to it. The big difference here is that for Ahrefs, PA for a given page is far more dependent on how many inbound links that page has. On the other hand, for Moz, PA for a given page is far more dependent on the DA of the site that page is on. If we were to trust Moz's PA calculations, SEOrs should emphasize getting links from high DA sites....whereas if we were to trust Ahref's PA calculations, SEOrs should focus less on that and more on building links to whatever page they want to rank up (even if that page is on a low DA site). So what do you guys think? Do you agree more with Moz or Ahref's valuation of PA. Is PA of a page more dependent on the DA or more dependent on it's total inbound links?
Algorithm Updates | | ButtaC1 -
If my article is reposted on another blog, using re=canonical, does that count as a link back?
Hey all! My company blog is interested in letting another blog repost our article. We would ask them to use "re-canonical" in the mark-up to avoid Google digging through "duplicate" info out there. I was wondering, if the other site does use the "re=canonical", will that appear as a backlink or no? I understand that metrics will flow back to my original URL and not the canonical one, but I am wondering if the repost will additionally show as a backlink. Thanks!
Algorithm Updates | | cmguidry0 -
How is best to use Permalinks for Wordpress /category/postname or /postname
Hello , I have a question Regarding the Permalink structure form Wordpress ,I am trying to figure out what would be the best structure of the blog post link ,for the moment I am using the structure example.com/postname and I changed the structure to example.com/category/postname ,redirected with 301 the old links to the new links and I thought about it and wanted to ask , I would really appreciate if you could tell me what is best form SEO point of view to do. Regards,
Algorithm Updates | | anitawapa0 -
Website dropping from page 1google uk
Hi all, Firstly let me stress I am not really SEO minded, I know the very basics and that is about it. I am a driving instructor in the UK and have had my website (Wordpress) on page 1 for about 3 years now round the position 3 mark but for the last few months it has been dropping and is now right at the bottom of page 1 so no doubt a few more days and it will vanish completely from page 1 of google.co.uk . I was wondering if someone could just have a quick look at the page to see if they can see anything obvious that wouldn't be seen by me! The search term is " Driving Lessons Worcester " and the page that has always show on page 1 of google is .. http://www.passlee.com/driving-lessons-worcester.html I also had another site on page 1 for about 2 years which was www.drivinglessonsworcester.com this has also vanished to page 5 over the last 3 to 4 months. What really hurts is I made a website for another local instructor using WP and with similar setup to mine and that is now showing as No.1 on page 1 of google.co.uk!! So how is it the website I did for him is doing amazing yet mine is dieing a death when they are setup the same way but obviously different content! As I said I barely know the basics , I am sure a lot of you are thinking " Just go research " which I know I should and no doubt will, but I just wanted someone to have a very quick look to see if there was anything obvious! Kind Regards Lee Francis
Algorithm Updates | | germinus0 -
Google indexing my website's Search Results pages. Should I block this?
After running the SEOmoz crawl test, i have a spreadsheet of 11,000 urls of which 6381 urls are search results pages from our website that have been indexed. I know I've read that /search should be blocked from the engines, but can't seem to find that information at this point. Does anyone have facts behind why they should be blocked? Or not blocked?
Algorithm Updates | | Jenny10 -
Videos increase ranking of products in SERPS from Ecommerce Website
Just noticed something I've never seen before..and I just wanted to see if anyone else experienced this. I work for a 15000+ item eccommerce website, and today I noticed that on a few brand searches, several individual product pages were coming up. This is actually unusual because most of our individual item pages (including these) aren't ranked well enough to show up well in a brand search (and don't try to target brand terms either), but a correlation here was that both items contained videos referenced within. These were not videos hosted on our YouTube brand page either..these were videos done by separate manufacturers - one was hosted on their site, one on ours. Google actually pulled the snapshot of the video to the SERP as well... even though it was embedded within other product copy. Has anyone else noticed any preferential treatment given to effectively random items on your eCommerce website because it was augmented by video? I can assure you there was nothing otherwise unique about these products and they're not really that sought after. Neither item or url was new, and neither were the videos within. Also, this was a Universal Google search, not one for videos. (Sorry, I'm not allowed to reference directly). Thanks.
Algorithm Updates | | Blenny0 -
Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords
My client is in the competitive Private jet charter space. Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords phrases? like Private jet charter as an example. http://www.jetcharter.com/
Algorithm Updates | | AndrewSEO0