How to use MOZ to improve my website
-
Hi,
I am new for MOZ, have no idea how to improve my website with the function of MOZ, can anyone share their experience for using MOZ service. the more detail the better!
Thanks a lot in advance!
John
Thanks for helps for everyone, it took me some time to read each answer, and also spend few days to study MOZ. My initial conclusion is the function of MOZ is to promote the idea of SEO, but not provide any specific SEO service for specific website except for some tools and report. So I am missing or misunderstanding MOZ's service, it will be always welcome to help me out by correcting my opinion. Anyway, thanks again for all the time you've given to me, and good to you all!
-John.
-
Robert,
Thank you so much for the kind words about Q&A. Christy Correll and I are the two people who are the most involved with Q&A on a day-to-day basis, and it's awesome to know that the conversations here are what led you to sign up!
Keri Morgret
-
I actually joined MOZ purely because I was following the QA reading the new topics each night for a few weeks. That was what convinced me to join. I have come across so many problems with MOZ and honestly still do not have any idea what I am really doing but I can post in QA which is good.
The on-Page grader is my favourite tool for a beginner like myself. But I am hoping in time they fix the issues I have found and I am sure there will be plenty more out there worth me taking up the $99 a month. (Fingers Crossed)
-
Hi John,
Welcome to Moz. We are glad you are here! You asked a great question, and have already received some solid advice. See how friendly folks are around here? A similar question was asked last week at http://moz.com/community/q/make-the-most-of-moz. You may want to take a peek at it, as Peter Lunn and Cyrus Shepard linked to some excellent resources there.
Cheers,
Christy -
it sounds like you're in the same boat I was 6 months ago, so I can tell you, you are already using the most important tool Moz has to offer: this q/a forum. Granted, you should definitely take advantage of the 101 videos and tutorials, but it's amazing the quality of info top level people in this industry will give you, just because you asked.
Good luck!
Ruben
-
Moz is great because it provides metrics and information about your site. SEO is still an art and a science. The tools that Moz has won't rank your site. They will help provide invaluable information about your site. You'll still have to choose the best path for your marketing strategy. For example, if Moz tells you that you have 25 pages of duplicate content, it doesn't do anything for you unless you know how to act on that information. If you haven't done so already, I highly recommend reading over Moz's beginner guide to SEO. I'm not saying you should learn SEO (you probably already know alot) but the guide has information in it that may help you think about how to use the tools that Moz offers. (http://moz.com/beginners-guide-to-seo)
I run a few campaigns in Moz and each of them are set up completely different. Here is a help guide for each of the tools here on Moz and how they can be used to extract data. http://moz.com/help/guides/research-tools. If you look at the left sidebar, you'll see links to the specific tools. On each of those tabs there are videos, a how-to section and FAQs. By going through each tool and seeing what each does, you'll be able to see how to effectively use the tools to generate the type of data you need to develop an awesome web strategy.
-
On-page SEO checking tool was a big draw for me to moz, i would go through your websites landing pages with the moz on-page grader tool
http://moz.com/researchtools/on-page-grader
Actually most of the tools you get full access to are pretty sweet, Opensite explorer for your own link profile and looking at competitors i also find very useful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions.
Algorithm Updates | | Maggiathor
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂0 -
Ranking impact: Traffic in website pages vs sub directory vs sub domain
Hi all, I need clarification on this. Not every time website main pages rank, some times even pages from sub directories or sub domains like blogs or guides; especially for branded keywords. I just wonder what happens when so much traffic is generating in sub directories and sub domains just because of limited landing pages in main website. Will this traffic be counted as traffic in main website as per Google? Traffic increase in main website really an ranking factor? Will the "brand + topic" related keywords' traffic is more for a website; will it ranking improves even for "topic keywords"? Thanks
Algorithm Updates | | vtmoz0 -
When sub domains take away the traffic from search; will this helps or hurts main website rankings?
Hi all, We have some of the landing pages on our sub domains which are getting ranked for our brand related queries and taking away the traffic as we don't have pages to rank for those search queries. I would like to know if this scenario hurts or helps our main website ranking as the traffic to the main website is getting diverted to sub domain. Thanks
Algorithm Updates | | vtmoz0 -
What date tags are required/best to use for articles or other landing pages?
Does anyone have suggestions on which date tag(s) are most important to use and how to use them on the frontend? (i.e. dateModified, dateCreated, and datePublished). The Structured Data Testing Tool is coming up with errors for my article pages, but I'm a bit confused which ones should be in the code vs. showing on the frontend.
Algorithm Updates | | ElsaT0 -
Google indexing https sites by default now, where's the Moz blog about it!
Hello and good morning / happy Friday! Last night an article from of all places " Venture Beat " titled " Google Search starts indexing and letting users stream Android apps without matching web content " was sent to me, as I read this I got a bit giddy. Since we had just implemented a full sitewide https cert rather than a cart only ssl. I then quickly searched for other sources to see if this was indeed true, and the writing on the walls seems to indicate so. Google - Google Webmaster Blog! - http://googlewebmastercentral.blogspot.in/2015/12/indexing-https-pages-by-default.html http://www.searchenginejournal.com/google-to-prioritize-the-indexing-of-https-pages/147179/ http://www.tomshardware.com/news/google-indexing-https-by-default,30781.html https://hacked.com/google-will-begin-indexing-httpsencrypted-pages-default/ https://www.seroundtable.com/google-app-indexing-documentation-updated-21345.html I found it a bit ironic to read about this on mostly unsecured sites. I wanted to hear about the 8 keypoint rules that google will factor in when ranking / indexing https pages from now on, and see what you all felt about this. Google will now begin to index HTTPS equivalents of HTTP web pages, even when the former don’t have any links to them. However, Google will only index an HTTPS URL if it follows these conditions: It doesn’t contain insecure dependencies. It isn’t blocked from crawling by robots.txt. It doesn’t redirect users to or through an insecure HTTP page. It doesn’t have a rel="canonical" link to the HTTP page. It doesn’t contain a noindex robots meta tag. It doesn’t have on-host outlinks to HTTP URLs. The sitemaps lists the HTTPS URL, or doesn’t list the HTTP version of the URL. The server has a valid TLS certificate. One rule that confuses me a bit is : **It doesn’t redirect users to or through an insecure HTTP page. ** Does this mean if you just moved over to https from http your site won't pick up the https boost? Since most sites in general have http redirects to https? Thank you!
Algorithm Updates | | Deacyde0 -
Changing in website design reduce traffic? I don't think so.
HI, Around the month of Nov I was working on the website. Due to some reasons I have to change the design of website. I saw my traffic going down and down(70 - 100/day) so roll back it on previous one. after that it improve little bit but not as on previously. (traffic 250 - 300/day). Question: All Urls, content and links are same then how that can effect on the traffic. We have removed all the errors that was shown in the seomoz report.But traffic is still the issue here. We are working on SEO area enough and try to recover from it. Your suggestion may be helpful for us.So I am looking forward for your answers. how i can over come with it. Thanks Regards
Algorithm Updates | | lucidsoftech0 -
How to find which keywords bring traffic to a particular page on my website ?
I have been using Google Analytics and SEOMoz tools for a while now. I know which are my top landing pages and some of the keywords which bring me traffic. But I don't know which are the top searched keywords for my website as these are "not provided" by Google Analytics. More importantly, I want to know which keywords are directing traffic to a particular page on my website. Can anyone help ?
Algorithm Updates | | EricMoore0 -
I used to rank 12 or 13 for a specific search term. Now I don't show up at all. What's cuasing this?
Used to rank on the second page for a specific search query, now we don't seem to show up at all for the same query. Has Google penalized us or is something else going on?
Algorithm Updates | | wlefevre0