How to view the sources of visitors who bounced off in Google Analytics?
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Hi there,
we have a website with a more than 60% bounce rate. I'm trying to find out where these visitors (the ones that are bouncing off) are coming from, to what percentage are they coming from the PPC campaign, from organic search results or referrals.
I suspect that the keywords from the PPC campaign are not relevant to the website content (and hence visitors are bouncing off).
Does anyone know how to check this in Google Analytics?
Thanks in advance!
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Hi there
There is actually "Bounced Visits" segment you can select by default.
Go to Acquisition -> All Traffic and make sure the primary dimension selected is: Medium - so your data is grouped by paid, organic, direct etc.
Click the drop down arrow next to the default All Visits section at the top of the page and then click on the "Bounced Visits" tab to highlight it. You can deselect All Visits at this point or use it to compare.
You should be left with a report of the amount of bounced visits per medium type, which is hopefully what you're after.
Hope this helps.
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Here is a technique that may work for you.
In Google Analytics, you can go to:
Acquisition...
Keywords...
Organic... (Or paid)Sort by highest bounce rate.
You may see a lot of one-offs that may not be very relevant, so it's useful to add some filtering.
So, set some advanced filters, such as:
Site usage... Bounce rate... greater than 50
Site usage... Visits... greater than 5.
Which may filter out some of the noise.
Sort by bounce rate to see the highest bounce rate keywords.
Remember that more than half will be not provided, probably, but this will give you a sampling of keywords with the highest bounce rate.
Also, perhaps the bounce rate is high because they found what they wanted to know on that page very quickly. Sometimes a satisfied visitor bounces.
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