Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Delete old site but redirect domain to a new domain and site
-
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought...
Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used.
They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history.
I'm unsure for DEFINITE, which way is correct?
-
I was just about to add a reply to my previous post to say the same thing. You are always so articulate, EGOL, it's truly impressive.
-
If the current company still has products and services related to the old sites then I would carefully redirect the PAGES of those sites to equivalent pages on the current company website. This will have the power of uniting the clans.
As an example... now, instead of having five little sites with fifty links each they will have a much bigger site with 250 links. That will compete much better for everything.
That is what I would do based upon the limited information that you have provided - but there could be business reasons beyond SEO to do something different.
On the other hand, if the current company is NOT into the same products and services as these older sites then the value of a redirect is a lot less. If these old sites have good rankings in their product/service areas they could be used to market the products/services of others and still generate income or they could sell the sites to others who are currently in those businesses.
-
Actually a 301 (permanent) redirect does pass the "link juice" along to the new site. I've done it several times and it always works.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirection chain and Javascript Redirect
Hi, A redirection chain is usually defined as a page redirecting to another page which itself is another redirection. URL1 ---(301/302)---> URL2 ---(301/302)---> URL3 But what about Javascript redirect? They seem to be a different beast: URL1 ---(301/302)---> URL2 ---(200 then Javascript redirect)---> URL3 From what I know if the javascript redirect is instant Google counts it as a 301 permanent redirection, but I'm still not sure about if this counts as a redirection chain. Most of the tools (such as moz) only see the first redirection. So is that scenario a redirection chain or no?
Technical SEO | | LouisPortier0 -
What to do with old content after 301 redirect
I'm going through all our blog and FAQ pages to see which ones are performing well and which ones are competing with one another. Basically doing an SEO content clean up. Is there any SEO benefit to keeping the page published vs trashing it after you apply a 301 redirect to a better performing page?
Technical SEO | | LindsayE0 -
What is the best way to redirect visitors to certain pages of your site based on their location?
One website I manage wants to redirect users to state specific pages based on their location. What is the best way to accomplish this? For example a user enters the through site.com but they are in Colorado so we want to direct them to site.com/colorado.
Technical SEO | | Firestarter-SEO0 -
Redirecting HTTP to HTTPS - How long does it take Google to re-index the site?
hello Moz We know that this year, Moz changed its domain to moz.com from www.seomoz.org
Technical SEO | | joony
however, when you type "site:seomoz.org" you still can find old urls indexed on Google (on page 7 and above) We also changed our site from http://www.example.com to https://www.example.com
And Google is indexing both sites even though we did proper 301 redirection via htaccess. How long would it take Google to refresh the index? We just don't worry about it? Say we redirected our entire site. What is going to happen to those websites that copied and pasted our content? We have already DMCAed their webpages, but making our site https would mean that their website is now more original than our site? Thus, Google assumes that we have copied their site? (Google is very slow on responding to our DMCA complaint) Thank you in advance for your reply.0 -
Switching from a .org to .io (301 domain redirect)
I'm considering switching my main site from a .org to .io address; the .org is an exact match domain which helped to kickstart it a few years ago and now has about 50% repeat visitors, but was thrown off the Apple affiliation program for trademark infringement. I've found and purchased a nice (non-infringing) .io domain, and I've read the advice here on how to properly 301 the old domain; but my question is - does it matter that it's .io? Is this going to significantly hurt my rankings, even when everything has been 301'd properly? Another thought I had is that I may actually come out better off in the long run, what with Google penalties being applied to exact match domains. Is this a ranking suicide? If so, I'm tempted to leave it as is; even without the affiliation, it's making a good amount every month in ad fees that I don't want to disrupt. Thanks all!
Technical SEO | | w0lfiesmithUK0 -
Redirecting Entire Microsite Content to Main Site Internal Pages?
I am currently working on improving site authority for a client site. The main site has significant authority, but I have learned that the company owns several other resource-focused microsites which are stagnant, but which have accrued significant page authority of their own (thought still less than the main site). Realizing the fault in housing good content on a microsite rather than the main site, my thought is that I can redirect the content of the microsites to internal pages on the main site as a "Resources" section. I am wondering a: if this is a good idea and b: the best way to transfer site authority from these microsites. I am also wondering how to organize the content and if, for example, an entire microsite domain (e.g. microsite.com) should in fact be redirected to internal resource pages (e.g. mainsite.com/resources). Any input would be greatly appreciated!
Technical SEO | | RightlookCreative1 -
Multiple Domains, Same IP address, redirecting to preferred domain (301) -site is still indexed under wrong domains
Due to acquisitions over time and the merging of many microsites into one major site, we currently have 20+ TLD's pointing to the same IP address as our "preferred domain:" for our consolidated website http://goo.gl/gH33w. They are all set up as 301 redirects on apache - including both the www and non www versions. When we launched this consolidated website, (April 2010) we accidentally left the settings of our site open to accept any of our domains on the same IP. This was later fixed but unfortunately Google indexed our site under multiple of these URL's (ignoring the redirects) using the same content from our main website but swapping out the domain. We added some additional redirects on apache to redirect these individual pages pages indexed under the wrong domain to the same page under our main domain http://goo.gl/gH33w. This seemed to help resolve the issue and moved hundreds of pages off the index. However, in December of 2010 we made significant changes in our external dns for our ip addresses and now since December, we see pages indexed under these redirecting domains on the rise again. If you do a search query of : site:laboratoryid.com you will see a few hundred examples of pages indexed under the wrong domain. When you click on the link, it does redirect to the same page but under the preferred domain. So the redirect is working and has been confirmed as 301. But for some reason Google continues to crawl our site and index under this incorrect domains. Why is this? Is there a setting we are missing? These domain level and page level redirects should be decreasing the pages being indexed under the wrong domain but it appears it is doing the reverse. All of these old domains currently point to our production IP address where are preferred domain is also pointing. Could this be the issue? None of the pages indexed today are from the old version of these sites. They only seem to be the new content from the new site but not under the preferred domain. Any insight would be much appreciated because we have tried many things without success to get this resolved.
Technical SEO | | sboelter0 -
First click on SEO redirecting to a competitor site?
I just experienced something VERY odd and wondered if any of you had an idea of what it might be. When I did a search on Google and clicked the top SEO listing I was taken to a competitor of the number 1 listed site i.e. NOT the site I clicked on. When I clicked the back button and clicked it again, I was taken to the correct site. This happened with two different searches and I was taken to two different sites. Could this be a clever/sinister cookie implemented by the competitor; a site I frequent regularly? Could this be malware implemented by an affiliate? Could this be a Google glitch?
Technical SEO | | Red_Mud_Rookie0