Best Practices for Google+
-
I have a client that has a decent following on Google+ on his personal account but his business profile doesn't have many people going to it. The law firm he owns has roughly 14 attorneys and all of them write for their blog. Since they are all new to Google+ except for him, I'm wondering what everyone things that the best practice is to get the information shared. When we post the information on his personal personal profile, he generally gets between 50 - 75 +1s and a dozen or so shares. If we put it on the business profile we don't get more than 10. The issue is when one of the attorney's that is new to G+ posts on their timeline and then we share it via the business, we then have to share it via the owners timeline to get any traction.
We need to build followers for each of the attorneys new to G+, that's obvious, but what do we do in the mean time? Since the owner is also the brand, what is your suggestion of the best strategy?
-
we are in retail and we have found offering prizes etc that can only be won if you +1 or like a page has worked well for us. Rafflecopter has been a useful tool to help entice people to follow other aspects of our social campaigns.
-
Agreed. Content should be unique wherever you post it. Re-sharing content occasionally might be OK, but as a social media user, I wouldn't follow two accounts that post the exact same information. I'd stick to focusing on one page.
-
We are doing exactly what you mentioned. We post now via G+ business page and then share it via the owner. We've asked people to follow the page but why would someone want to follow to things that are exactly the same? If he's just sharing what the business posts, there isn't much value in following both. What do you think?
-
Hello,
Simple one but have you tried asking the followers to +1 the page?
You can also post on the business page and get him to share to help slowly migrate it over. The reason its working its because your keeping the effort with that one page make the business page worth +1 and over time it will come.
Like SEO it takes time and you need to connect with people, you can also use the hangout feature which is great for connecting and finding out some stuff from your audience.
Hope that helps a bit.
-
When I took over our G+ account, we had 50 followers, and we now have more than 353K. Here are some suggestions (pretty much standard across all social media):
- Start by observing and interacting. Purely pushing content and trying to gain 'numbers' isn't productive, and users don't respond well. Join communities that share your interests, and begin interacting and finding out what people look for.
- Conduct hangouts. If you have a valuable message to share, break it down in an accessible way through a hangout. Here are some great tips from Fraser Cain https://plus.google.com/+FraserCain/posts/PaeeynDx34L
- Create content. Content is king everywhere and the same goes for G+. To quote an old editor friend, "People don't want products, they want solutions." Find out where there's a need, and create the solution.
- Don't just share your own content with links. Despite the grillion articles out there today touting social as a great way to 'build links' it's completely see-through when that's all you're doing. Share other people's stuff. Post fun stuff that doesn't include a link to your content occasionally.
- Trending. Find out what's trending, and how you can fit in naturally. Don't just push a piece of content and slap a trending hashtag, but see where you can fit into the trends.
Hope this helps!
Lisa
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Enigma of Google & China - Can you solve it?
In March, my team in Shanghai launched a site redesign of our English language website (targeted at expats in China) which: Changed the URL's to be more SEO friendly (keyword based, shorter, etc) Implemented endless scrolling to replace previous pagination Changed some front end layouts Changed page title and meta description tags to use keywords, be unique, use correct lengths Since then, we see in Google Analytics, traffic form Google organic branded search terms has been steadily dropping (between 5 - 20% depending on the term). Not provided is down 2%. We do not rank for many non-branded terms, so have no statistical significance there. However in Google Webmaster Tools, impressions of branded queries are also down, along with non-branded search terms (including those we tried to optimise for). We see similar traffic drops from other search engines as well (Bing, Baidu) but not at as high a level (only 3% or so). We have not changed any other marketing strategy online or offline. We have tested / done: 1. Changing title tags 2. Reverting to old pagination (as we say in GWT a drop in indexed pages) 3. Checked the tracking code is working 4. Checked our rankings (we still rank position 1 for our branded queries and even some non branded) 5. Submitted new XML site map The only large issue we could find is that from that day there were over 300,000 page not found 404 errors (which we are now redirecting by 301s as Google shows them to us, and have been doing so for 2 weeks). Nothing is helping us so far, organic traffic continues to drop week on week, so I am reaching out to the Moz community. Can anybody think of a reason for such a dramatic drop? Please help!
Branding | | RingierOneAfricaMedia0 -
Best practice for links from client sites to your site
As a webdesigner, I tend to place a link to my website in the footer of sites I build.
Branding | | Crocodesign
I consider this a form of brand awareness and reputation building, with nice SEO benefits. What is the SEO best practice in this case ? Link to a page in your portfolio describing your work on the site ? Sending all the links to the homepage ? What about the link text ?0 -
Google +1's and Google+ Local
Hi fellow Mozers, I manage 5 brands at the national level, each with their own Google+ profile and then under each brand, there are several hundred physical locations, each with their own Google+ Local page. My question is, should we be encouraging visitors of each location's Google+ Local profile page to +1 the page? Does it have an influence on local rankings and overall SERP results? Our goal is to ultimately get our local websites to rank better than our less targeted brand sites and have our Google+ Local pages show in search results as much as possible. Our local businesses convert to leads, where our brand sites are one step out from that and are used to feed into a "find a location" result that takes the visitor to the local site.
Branding | | dsinger0 -
Google Local & Google+
Hi All I'm looking for a bit of a steer on which direction to go in here. I have a new client and the client has a 'branch' in London. The brand is about to be franchised across the UK. They currently have a google places page in London (old style Google places, not a plus page) and nothing else on Google +. I don't really want to touch the Google place (local page) because it ranks well for their business and far higher than their organic search result. In terms of adding to their social presence, I think a Google Plus 'Brand' page would work as a generic brand, with several additional local pages being created as franchisees come on board. They have a safe and strong brand and have plans to reinforce through social. I'm about to set up the brand page and wondered if anyone has any thoughts, words of warning or points to consider? I don't know why but I feel somewhat tetchy and fearful of Google places that have yet to be merged. Thanks
Branding | | littlesthobo0 -
How to control Artist Info sidebar on Google SERP?
Google has added an information sidebar to its SERPs for public figures, including artists of all stripes. Search for "Coldplay" and you'll see what I mean. I'm wondering where Google pulls this information from, and how to keep it complete and up to date. The sidebar includes basic information, including Birthday, Education, Awards and Works (albums / books etc.). In representing an artist, this is now the first encapsulated information presented to user searching for my artist, and I want to make sure it's accurate. Any insight on how to edit this info would be truly appreciated.
Branding | | powerup0 -
Strategies for getting more listings on first of google
We have a client who is looking to increase the number of results on page 1 of google for their brand name to essentially force some historical negative comments off page 1 of google. I am thinking of things like a twitter page, Facebook page, YouTube page etc. plus optimising their site to try and get multiple pages on page 1. Does any one have experience of doing the same sort of thing?
Branding | | barnst0 -
Dental Office With Two Locations And Same Practice Name
Dentists buy other practices all the time. Sometimes they change the name of the practice and other times they keep the name. I am working with a dentist on a new website because their old one is riddled with flash (and is ugly too) She has two practices but they have the same practice name. One of them caters to half English speaking and half Spanish speaking patients. I'm thinking I should create a separate website for each practice mainly because we may want to design the graphics and text for the appropriate patient language probably with a English/Spanish translation button on the website? For localization, wouldn't it be better to have a url for each physical site? Suggestions?
Branding | | Czubmeister0 -
Creative way to secure local addresses for Google Places?
For those of us that operate business in other areas that we technically dont have an "address" in... are there any creative ideas/ways anyone has run across in securing a physical address that you can use for local listing? I have already tried the virtual office type of companies, and their inventory is limited to major metropolitan areas.
Branding | | rhutchings1