Website evaluation
-
Hi All,
I am want to run an appraisal of my companies website but am a little unsure of how to approach this in a logical order. Is there a good guide / template for website analysis that i can use? I am planning on looking for improvements to the user experience and want to look at all important aspects design, functionality etc.
Cheers in advance
Nic
-
I also reference the Moz guide that @Chris mentions above. That and (less frequently) this one - b-s.ee/149L8Cv. A how-to from stateofdigital.com for mobile websites.
I followed @Eli's suggestion and Googled "seo audit filetype:pdf". It's a great template.
-
Like Kevin said:
If you Google: seo audit filetype:pdf - You'll land on one of QuickSprout's SEO Audits that they conducted for another company. It's actually a great read.
-
Along w/Chris and Eli's suggestion, a sneaky way of doing this is inputting this into Google to get an already made form:
website analysis filetype:doc or website analysis filetype:pdf
Try switching up the kw (such as website checklist, seo website checklits and etc.). Good luck!
-
Agree with Chris.
Niccord, you could easily take Steve's How to Perform the World's Greatest SEO Audit and turn it into a checklist / rubric for analysis.
Eli
-
Niccord, here are a couple of good resources for you:
- http://moz.com/blog/how-to-perform-the-worlds-greatest-seo-audit
- http://alanbleiweiss.com/professional-seo-audits/ (see links for parts 1,2,3, &4 )
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
BEST WEBSITE/SEO/DIGITAL MARKETING AGENCY FOR A GROWING MULTI-SITE MEDICAL PRACTICE [Edited by moderators]
[This content has been removed by moderators as off-topic. The Q&A Forum should not be used for job posting or recommending SEO companies and, as commenters have pointed out, we have a specific resource for this information]
Conversion Rate Optimization | | KetamineTreatmentCenters0 -
Conversion Rate boost - Website Feedback
We are a relatively young company with an Okay conversion rate of around 2% across several different sales channels. I am mentioning this because our website with the same type of products has a very low conversion rate of under 1%. I know this is a deep topic, involving different analytic metrics, but would like to ask MOZ community members if there's anything obvious that needs improvement on this website www.cherrywalls.com that would help to increase conversions. I will be happy to answer any additional questions or to clarify things! Thank you for your time! Any suggestions and/or critique are greatly appreciated!
Conversion Rate Optimization | | CherryW1 -
How to track full path of website visitors until conversion, not just landing page?
hi, This is my first question in the forums and I'm looking forward to be part of a great SEO community. I was wondering ow to track full path of website visitors until conversion, not just landing page? I've been using Wordpress jetpack site stats for while, which shows great data like keywords used in google, landing page etc. But I would like to have access to the full path for each separate visitors (including their IP address and country is possible) to improve my website and conversions. Example: step 1: Visitor X types "seo" on Google step 2: visitor lands on my homepage step 3: visitor visits to order page and buys Is there such tool available as a Wordpress plugin? Or do I have to use Google analytics for this? thank you for your help, Marc
Conversion Rate Optimization | | marcandre0 -
Your advice on Website Optimization Tools for A/B and Multivariant tests
Hi everyone, I've been looking for tools to support all the A/B and Multivatriant testing for my websites. I've seen a lot of stuff out there but I'd like to hear what YOU think. Are you using any of these tools?
Conversion Rate Optimization | | mozzello
Which one would you recommend? Thanks a lot for your help
Michel0 -
Any Suggestions for Building an SEO Friendly Auto Dealership Website?
Does anyone have suggestions for re-designing an auto dealership website? Is it possible to build a WordPress website that accepts an inventory feed from VinSolutions? I've been building websites and provided SEO services for years. This is my first time working in the auto industry. The issue I am facing is that our dealership currently have two websites. Both are built on 3rd party platforms and I am seriously considered rebuilding our website from scratch. Our first website was been provided to us by our Hyundai and the website is managed through Cobalt. While I like that the website is directly affiliated with Hyundai, it's very difficult to manage and I have yet to be able to get the techs to grant me access to the FTP server or provide help with installing Google Analytics and Webmaster Tools. The owner of our dealership never liked the Cobalt website so they decided to launch a second website that is created and managed by a company called Dealer Specialties. The site is also very difficult to administer and I only see problems later down the road. Is anyone familiar with working with auto dealership websites? I would love to hear your comments on the best way to proceed with our new web presence.
Conversion Rate Optimization | | bryanmull0 -
For the hotel website, should i make homepage banner/slideshow in flash or javascript
Hello Sir, We have build hotel website and enabled google analytics on that. When we were going through the report of google analytics it shows that 69% have java and other 31% visitor has no java. We have designed Slideshow/banner on home page which shows different pictures of hotel which is in javascript. My question is as per google analytics report 31% have no java, that means they are not able to see that slideshow/banner of hotel pictures? is this the reason for 23% bounce rate on our website? Please help on this because I have spend nights on seo and tried lot of goal conversion techniques with different landing pages. I will heartily appreciate you response. Thanks, Bandro.
Conversion Rate Optimization | | Bandro0 -
Re Opening Question......Strange Visitors To Website
Ooppps, Looks like I closed this question a little early. So, I will give it another run. I paid to have some link work done...... (now I know better) Anyway, now there are several links and quite alot of traffic going to the site....... Unfortunately now my bounce is going up..... because online games really has nothing to do with Concrete Pumps and Pump Parts.... go figure. What is a logical next step to correct the problem. Thank You!
Conversion Rate Optimization | | APICDA0 -
How important to conversions is proper English on a website?
Many websites - especially those done in foreign countries by non-native English speakers - have many grammatical and idiomatic errors in the English copy. How important is that to conversions (actually convincing the customer to buy, etc.) Is the poor English a turn-off, a cause for distrust or discomfort - or do people not care? I'd be interested to hear people's personal opinions (the more the merrier) and if anyone has a more global perspective backed by research, testing, etc - that would be great, Thanks in advance!
Conversion Rate Optimization | | debi_zyx0