The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Forum
    2. Categories
    3. SEO Tactics
    4. Intermediate & Advanced SEO
    5. Merging two different domains - subdomain or subfolder?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Merging two different domains - subdomain or subfolder?

    Intermediate & Advanced SEO
    3 2 1.2k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • SEI
      SEI last edited by

      My company has two sites on different domains. We are considering merging the sites into one and keeping only the dominant domain. The dominate site is already a sub-domain of a larger organization so the new sub-domain would be two levels deep.  I realize this is a little abstract so below is an example

      Dominant company site:       company.root-domain.com

      Secondary company site:     other-root-domain.com

      When they merge, everything will be on company.root-domain.com. Should it be

      • other.company.root-domain.com   or
      • company.root-domain.com/other

      Note: The other site has several hundred pages. Both sites have strong authority and link profiles. I want to maintain as much of the value on the other site as possible with the merge.

      1 Reply Last reply Reply Quote 0
      • SEI
        SEI last edited by

        Thanks. I didn't think it would make too much of a difference but I wanted to get another opinion. I'm not worried about spammy URLs. Everything will be off of a short .edu - they look pretty clean with multiple subdomains.

        1 Reply Last reply Reply Quote 0
        • brad.s.knutson
          brad.s.knutson last edited by

          I personally don't think it would make a difference one way or the other, as long as the proper 301 redirects are put into place and all traffic to the old URLs is sent to the correct new URL.

          I do, however, think the sub-directory approach looks cleaner.  Anything beyond the first sub-domain looks spammy to me (or just sloppy).  That's just me though.

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

            Getting Started
            Moz Pro
            Moz Local
            Moz Bar
            API
            What's New

          • SEO Tactics

            Discuss the SEO process with fellow marketers

            Content Development
            Competitive Research
            Keyword Research
            Link Building
            On-Page Optimization
            Technical SEO
            Reporting & Analytics
            Intermediate & Advanced SEO
            Image & Video Optimization
            International SEO
            Local SEO

          • Community

            Discuss industry events, jobs, and news!

            Moz Blog
            Moz News
            Industry News
            Jobs and Opportunities
            SEO Learn Center
            Whiteboard Friday

          • Digital Marketing

            Chat about tactics outside of SEO

            Affiliate Marketing
            Branding
            Conversion Rate Optimization
            Web Design
            Paid Search Marketing
            Social Media

          • Research & Trends

            Dive into research and trends in the search industry.

            SERP Trends
            Search Behavior
            Algorithm Updates
            White Hat / Black Hat SEO
            Other SEO Tools

          • Support

            Connect on product support and feature requests.

            Product Support
            Feature Requests
            Participate in User Research

          • See all categories

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.