When creating parent and child pages should key words be repeated in url and page title?
-
We are in the direct mail advertising business: PrintLabelAndMail.com
Example:
Parent:
Postcard Direct MailChildren:
Postcard Mailings
Postcard Design
Postcard Samples
Postcard Pricing
Postcard Advantagesshould "postcard" be repeated in the URL and Page Title?
and in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?
-
That might be splitting hairs but if I were to choose, I'd point them at which ever had the stiffest competition--if that were the parent, I'd point the sub pages back to it; if one of the sub pages has the toughest go of it, I'd consider daisy chaining them. Some of the value of that linking would probably depend on how evenly PR is spread between the pages, the page's locations in the site architecture, where the the links are located on the page, and whether such linking helps or hurts the conversion process, so ultimately, the desired value of such sculpting may be hard to realize.
What others have said:
-
thanks Chris
how about the 2nd part
in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?
-
Andrea,
You're OK using "postcard" in the child pages with child pages you mentioned, as those topics can be written about in ways that indicate distinct differences from the parent topic. However, in those pages, I'd limit the use of "direct" in your copy in order to distance them from the topic of the parent page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Page Content and Titles from Weebly Blog
Anyone familiar with Weebly that can offer some suggestions? I ran a crawl diagnostics on my site and have some high priority issues that appear to stem from Weebly Blog posts. There are several of them and it appears that the post is being counted as "page content" on the main blog feed and then again when it is tagged to a category. I hope this makes sense, I am new to SEO and this is really confusing. Thanks!
Technical SEO | | CRMI0 -
Page title tags and joomla/JCE
I'm working with a joomla/JCE website. At the moment, the 'title' field in articels controls the page title, menu item name and H1 tag. I've read that I can stop this happening so that I can name each separately and get my Page title tag back! Is anyone using joomla/JCE and can give any advice on how to do this? Many thanks. Iain
Technical SEO | | iain0 -
Duplicate Page Title
Hi I just got back from first crawl report and there were plenty of errors. I know this has been asked before but I am newbie here so bear with me. I captured the video. Any ideas on how to address the issue? ktXKDxRttK
Technical SEO | | mcardenal0 -
Friendly URLS (SEO urls)
Hello, I own a eCommerce site with more than 5k of products, urls of products are : www.site.com/index.php?route=product/product&path=61_87&product_id=266 Im thinking about make it friend to seo site.com/category/product-brand Here is my question,will I lost ranks for make that change? Its very important to me know it Thank you very much!
Technical SEO | | matiw0 -
Changed URLs from Upper to Lower Case, and lost page authority should we switch back?
During an overhaul of our site architecture we switched from having capitals in our urls to all lower case, we did the 301's but the page authority is not nearly what it was should we switch back? (new) http://www.usleaseoption.com/rent-to-own/florida vs (old) http://www.usleaseoption.com/rent-to-own/Florida/
Technical SEO | | mjo1360 -
When Is It Good To Redirect Pages on Your Site to Another Page?
Suppose you have a page on your site that discusses a topic that is similar to another page but targets a different keyword phrase. The page has medium quality content, no inbound links, and the attracts little traffic. Should you 301 redirect the page to a stronger page?
Technical SEO | | ProjectLabs1 -
Catch 22 on duplicate page titles
Hi all, I'm quite new to the SEO space so I apologise if all the information below isn't technically perfect. I ran the SEOmoz pro tool for the first time a month ago (fantastic tool). It picked up a wealth of errors on our site that we are now working on. the problem: we use dynamic pages to display job listings pulled from our database that have picked up many duplicate page titles and content. For example: _Landing page: _http://www.arm.co.uk/jobs/it-contract-jobs/sec=itcontractjobs _Page 2: _http://www.arm.co.uk/jobs/1/-/-/2/itcontractjobs-/9999/2 _Page 3: _http://www.arm.co.uk/jobs/1/-/-/2/itcontractjobs-/9999/3 Following the results of the Moz tool we have now 'no indexed' and 'no followed' the dynamic pages and the errors have dramatically dropped, great! However, on reflection we generate quite a lot of traffic to individual job's listed on our website. By no following the pages we have restricted passing on any 'juice' to these pages, and by no indexing we may be taking them out of Googles index completely. These dynamic pages and individual job listings do generate a lot of traffic to our website via organic search. We do submit the site index to Google that should index the individual jobs that way. So, the question is (I hope this is making sense), are the gains of reducing errors picked up in the moz tool (to improve the overall site performance) likely to outweigh the traffic generated on these dynamically generated pages by being indexed and followed by Google. Ultimately we would like the static landing pages to retain a stronger page rank. Any guidance is very much appreciated. Best Regards,
Technical SEO | | ARMofficial
Sam.0 -
Best way to create page title to products catalog
Hi guys, i'm having problems with duplicated page title, and i want to know what is the best way to avoid this problem. The example is like this: Title page (A): Product name A - category - section Title page (B): Product name B - category - section, What you think guys i can resolve this problem, Thank you so much for your help.
Technical SEO | | NorbertoMM0