What Navigation strategy should I pursue for this local SEO project? Why?
-
Hi Mozzers,
Context: I am working with a plumbing company that is located in NC and covers 6 locations( 1 address + 5 target cities). To start off I am planning to SEO his main location + 2 to 3 areas. The initial plan is to create 30 (10 services for 3 locations) unique landing pages for the main area and the extra locations,.
His services are:
- PLUMBING
- EMERGENCY PLUMBING
- WATER TREATMENT
- WATER HEATER INSTALLATION
- WATER HEATER REPAIR
- TANKLESS WATER HEATERS
- SEWER AND DRAIN CLEANING
- REPIPING
- GARBAGE DISPOSALS
- GENERAL PLUMBING
Since I am including 2 to 3 extra areas offering all these services above, should I include a subnavigation which will create a localized microsite within the site itself for these extra locations or not? Please specify why?
Thanks!
-
Thank you Ricky!
Answered 2 of my inquiries in the past 24hours
I like the option of having a NAV item called "cities we serve" with cities such as San Francisco landing to a Welcome Page having all the services displayed there with proper anchors(like you mentioned).
Coming back to the NAV I'd like to see the San francisco splitting into the different service pages(attachment).
-
Hi Taysir, just saw that you hadn't received any feedback on this so I thought I throw in my two cents!
Instead of creating a mess of navigation tabs, I would simply have each locations primary page list the service offerings with anchor text linking to the corresponding page. For example...
Plumbing Company in Specific City, NC
[primary page content]
Our Services Include:
- EMERGENCY PLUMBING in Specific City, NC (linked to page)
- WATER TREATMENT in Specific City, NC (linked to page)
- etc.
I think that should provide a framework that makes sense for the user AND gives the bots an easy way to index the pages without going deep into a navigational structure!
Would like to hear other opinions on this as well
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
WordPress Sub-directory for SEO
Hi There, I'm working on a WordPress site that includes a premium content blog with approx 900 posts. As part of the project, those 900 posts and other membership functionality will be moved from the main site to another site built specifically for content/membership. Ideally, we want the existing posts to remain on the root domain to avoid a loss in link juice/domain authority. We initially began setting up a WordPress Multisite using the sub-directory option. This allows for the main site to be at www.website.com and the secondary site to be at www.website.com/secondary. Unfortunately, the themes and plugins we need for the platform do not play nicely with WordPress Multisite, so we started seeking a new solution, and, discovered that a second instance of WordPress can be installed in a subdirectory on the server. This would give us the same subdirectory structure while bypassing WordPress Multisite and instead, having two separate single-site installs. Do you foresee any issues with this WordPress subdirectory install? Does Google care/know these are two separate WordPress installs and do we risk losing any link juice/domain authority?
Intermediate & Advanced SEO | | HimalayanInstitute0 -
Link Building Strategy?
If I use unique content written from writers & post it to good sites (free blogs, bookmarking, directory, articles sites, etc.) having nice good cache, good PR, different IP's do i still have a chance of get hit by Spam actions of google? Planning to do like just 30-50 a month all with unique content or say 1 unique content then re-written & used not more than 3 times. If not this then What else would you suggest? One more thing to add up, like i have 1000+ pages out of which i have like 80-90 pages that matters to me (important pages) then how do I spin the anchor text between all the pages. Should i spin them between 1000+ pages or use only 80-90 IMP pages. If the content is 300 words let say then how many anchor tags should i have?
Intermediate & Advanced SEO | | welcomecure0 -
Video seo stats
I've come across various places that give statistics for things like "Video search results have a higher click-through than plain text results. " and
Intermediate & Advanced SEO | | Gordon_Hall
"Video is 50 times more likely to get organic page ranks in Google than plain text results" How true are these and does anyone have a definitive guide to video SEO?0 -
How to seo websites on another server
We have partners that want us to build and manage a co-branded white label for them. We will have unique content on the white label, however the white label will be located on our server. I was planning to put it on a subdomain and mask the URL, however was told that google will see through that and not give any credit to the white label. Our partners all have high PR and we are a new company with low PR. We want the white labels to get the credit from the partner websites. Should we do it through url masking or by changing the A Record in the other website to point to our server?
Intermediate & Advanced SEO | | TravelerVIP0 -
Social Media and SEO
What is best? Increasing DA and PA on a specific social media profile such as twitter or spreading out the DA and PA on a variety of different profiles?
Intermediate & Advanced SEO | | casper4340 -
SEO Landing Page Fail
We have a PPC landing page template that I've used to aggregate blog post collections thematically. http://www.ietravel.com/machu-picchu-travel http://www.ietravel.com/kenya-and-tanzania-safari The hope was that they would start ranking. After 5 months, it has yet to happen.Thought it was a good idea at the time because these pages have a nice prominent call-to-action area. It now occurs to me that the pages are probably under-performing because they are not incorporated into the main site navigation. Do you think that if I move these under their appropriate categories in the main site I'll see some lift? (Of course, I will add 301 redirects as well.) Thanks
Intermediate & Advanced SEO | | csmithal0 -
How to Implement Massive SEO Modifications
Hi everyone, I'm implementing some fairly significant changes on a clients website and wanted to know if it was better to implement all the changes at once or if I should implement the changes gradually. The changes are: 1. Amended information architecture 2. Completely new URL's 3. New meta data and some new on page content 4. Meta robots 'no index, follow' approximately 90% of the site Can I make all these changes in one go (that would be my preference), or should I gradually implement? What are the risks? Many thanks James
Intermediate & Advanced SEO | | jamesjackson1 -
Do interstitials hurt SEO?
If you go to www.homeportfolio.com and click on one of the links in the footer. you'll notice you are presented with an interstitial. Can you tell me if that hurts our SEO and if we lose any link juice or suffer in any other way as a result of this linking method? my main concern is whether having anchor text that says "bathroom ideas" that goes to an interstitial that doesn't mention bathroom ideas is non-relevant... even if it refreshes 12 seconds to a page that is.
Intermediate & Advanced SEO | | KaplanSEM0