How to finalize the keywords for SEO?
-
Hi,
I use the following method for keyword research:
- Create a long raw list of keywords.
- Use Google AdWords Keyword tool to find monthly searches.
- Find raw competition.
- Find direct competition (via allinanchor: search operator)
- Calculate KEI (Keyword Effectiveness Index)
- Calculate KOI (Keyword Opportunity Index)
Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list?
Thanks & Regards
-
Hi Shailendra,
It sounds like your off to a pretty good start, but there are a couple other things you should consider including. KEI and KOI might give you a rough idea of the competition, but they don't really tell you how difficult it will be to rank for those keywords.
I'd run your keywords through Moz's Keyword Difficulty Tool which gives each keyword a score between 1 and 100 based on the Page Authority and Domain Authority of the top ten results. Using this tool can help you weed out keywords that your site simply isn't strong enough to compete on.
Another option (if you have a little money to spend) is to run a small AdWords campaign and see which keywords have the highest conversion rate. This will help you identify keywords that don't necessarily have a ton of monthly searches but can help your website reach its ultimate goals.
Hope this helps!
Tim
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What makes a keyword good?
Having taken a day-long course not long ago, I'm new to SEO and I'm struggling to decide which keywords to target. I work in a really niche area: we make booking engines that allow travel agencies to sell flights, hotels, cars and other travel services online. I know there are various tools on the web (and on Moz) which give you the average monthly searches and competition for each term but I still don't understand how to decide which ones to target. For example, the term 'travel systems' gets a high amount of search and the competition for it is high. However, Google brings back results about prams and buggies so I think I should avoid this one. Another is 'travel solutions' which gets a high amount of search and is low on competition. Google brings back results about travel agencies. This is more our area but our target audience is travel agencies so I'm not really sure I'd be attracting the right traffic? I'd be really grateful for any advice that you can give me.
Keyword Research | | noortomlinson0 -
Singular and Plural Noun Keywords
Hi everyone Extremely love this community, learning a lot day by day! I am currently in the process of writing a blog post and say for example I am targetting the keyword 'apple' and 'apples'. My current word count of the article is 850 words and I have used 'Apple' 15 times and 'Apples' 26 times. 1 .Is my Keyword density too high and will Google look at this as keyword stuffing? 2. Do I have to target each Singular and Plural keyword individually? Or will targetting 'Apple' will also automatically target 'Apples' for me and vice versa? Thanks in advance!
Keyword Research | | u_rauf922 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
SEO for ecommerce site. Where do I start?!
Hello! New pro member here that's very excited yet overwhelmed about working with a large e-commerce site for photo gear. I've already read the SEOMoz beginner's guide, but we have about 4k products online, and I've been researching and researching but am feeling more confused than ever on where to start. It seems that most SEO help articles I read are based around optimizing a couple of keywords for a site that provides a general service, but where do you begin when you have 4k products? I've been trying to start with the products that get the most traffic and least conversions. But even then it's overwhelming--which keywords do I choose? And with products like Polaroid film where we have several similar products--how do I know which keyword to use for each product page? This is a hugely broad question, but ANY advice on where to start would be so insanely appreciated. I'm a one-woman show completely new to this world. I can't wrap my head around optimizing certain product pages, and keyword research is even more baffling. Any articles you've found helpful? Or advice? I'm floundering!
Keyword Research | | amorby0 -
Question about ranking for long tail keywords
So I am looking at some long tail keywords for my web design company, for example: "website development and design company" The top results are websites that are not optimized for that specific keyword but about "web design & development" in general. The top ranking sites also have quite high PA with lots of links. If I were to create a page specifically about that term would it be fairly easy to rank for since the top ranking pages are not optimized for that keyword?
Keyword Research | | WebAdvancedUK0 -
Newbie question about keyword difficulty tool
Hi guys, It's my first day here ate seomoz and I got intrigued about the results from the keyword difficulty tool. Even though I do understand the results, I noticed the ranking analysis table has some highlighted cells and some of them have a dark checkmark sign inside. What exactly do they mean? I couldn't find it anywhere. Cheers from Brazil. i0tzl.png
Keyword Research | | lenineto0 -
Do you use broad match or exact match on Adwords Keyword Tool when doing keyword research?
I wasn't sure whether to classify this as a discussion or a question. I'd love "the right answer" but I'm not sure if we're going to get one... Let's try. When you use the Adwords Keyword Tool for doing keyword research, do you use the numbers from "broad match" or "exact match" when comparing relative search volume of keywords? (And yes, I know the numbers need to be taken with a grain of salt, but when it comes down to it, you're using the numbers to compare and come to conclusions regarding the best keyword to use - so which match type gives you the data you're looking for?) To be a little more specific - when you select "exact match" for, let's say the keyword "baking supplies", is that telling you how many people searched for that phrase within quotes <"baking supplies">, or how many people searched for only <baking supplies="">, as opposed to that word within a phrase <baking supplies="" stores="">or with the words reversed <supplies baking="">?</supplies></baking></baking> Based on some keyword research we had done a year ago where any phrase reversals like <water bottles="">and <bottles water="">were coming out with the exact same numbers, even when it wasn't so intuitive that there would be the same search volume, we came to the conclusion - with the tentative suggestion of the SEOMoz staff on the old Q & A - that broad match would include all instances of the keywords in reverse order, so if you wanted to know how many people were searching for <water bottles="">only, you needed to use exact match. </water></bottles></water> That's what we did for about a year (I also think I saw Rand mention that somewhere in a presentation slide recently, although I could be mistaken and I don't recall exactly where it was to check it up) and then based on a recent forum discussion I had where someone was questioning that premise, I did another check with two KW reversals and while <water bottles="">and <bottles water="">still give the same number, <baking supplies="">and <supplies baking="">do not. </supplies></baking></bottles></water> So I'm left with a big question here as to what the best policy is. Google Adwords Help is very vague on what the match type means in the tool (it seems to be talking about only your settings for your campaigns). So - any input after this long saga? Thanks!
Keyword Research | | debi_zyx0 -
Keywords for multi service business?
New to this so bear with, I am a TV aerial, satellite, CCTV, Door entry, Access Control, Telephone repair engineer. I have one seperate page for each of the installations I carry out as well as the basic home, about, areas, faqs and so on. My question is do i have one key phrase for each of the services i cover or do i just relate all the keywords from that service into the keywords tag ie, META name=keywords content="Digial aerials Stockport,digital aerials Manchester,aerials Stockport,aerials Manchester,aerial repairs Stockport,aerial repairs Manchester,digital,aerial,tv,tv aerials Manchester,tv aerials Stockport,arials,arial,aerial installer,aerial installations,aeril installation,Stockport,Manchester ,"> That is what i have fro Tv aerial installation, Should i make landing pages for each phrase for each service or stick to one page? www.redvalecommunications.co.uk is the site if you want to take a look thanks in advance
Keyword Research | | redvalecomms0
