Something unintelligible in google search results.
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In the last month i see something that i can't explain, from nowhere the first search result for the keyword Name Necklace is an Etsy shop, (I attach an image).
I try to find out why google gives this online shop the first position and i have no idea why is that.
Please, any suggestions?
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What are you comparing to - if not Etsy what do you believe should be first position?
Etsy has a very high domain authority, a large link profile and social footprint. The keyword is in the URL, the meta title and in content so for me it is a perfect candidate for grabbing pole position. It also has a good volume of reviews.
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