Confusion About Local SEO

[kirstyseo]

Hi, I hope someone might be able to help me out with this. I am somewhat confused.

Basically I have a site that has 2 operating bases in 2 neighboring counties.

Say Hampshire and West Sussex. Now I understand the need for schema markup. However, where exactly to put this markup I cant see a definitive answer. even on the official googleblog they seem to shy away from answering this. For the moment I have placed it on the contact us page and obviously there are 2 sets of schema markups for the 2 addresses.

Now, the bit I am confused about is that I was reading the Koozai Local SEO white paper and they mention to have the addresses in the footer. This is fine and I can do that, especially as there are a lot of sub pages on the site for different products which we would like to try and rank for.

Now, this is the bit I am slightly confused on, should the addresses in the footer be the schema markups? I suspect not but I would like to be sure.

Many Thanks

[kirstyseo]

Hi Tim,

Thanks for your help. Much appreciated.

[TimKelsey]

Hey there,

You're right that there isn't a lot of very good information about Schema implementation out there. My understanding is that Schema for addresses should be used for every instance the address appears on the site.

Using Schema in multiple places on your site won't hurt you. All it does it help make that information easier for search engines to digest.

Tim