Any Ideas for SEO opportunities at an electronics convention (CES)?
-
Hello All,
I'm currently helping someone that sells a unique 35mm slide scanner with his digital presence. For a quick explanation, it scans much faster than it's competition and targets photography/scanning businesses. The owner will have part of a booth at CES (large electronics convention) to display the product, and will also have time to network with others within this industry and many others.
At last years convention, there was a good in-person response and a few articles written about the product, but that is about it. I would like to send him to the show with a more digital mindset, so I am wondering if anyone has any ideas for link-bait, promotions, or really anything that will help the website rank higher/get more traffic.
We have tons of content ideas and other ideas that are "online" to drive traffic, but when it comes to a in-person event I am drawing a big old blank (but I feel there must be some opportunities that I am missing). If you have any ideas and would like to share, it would be greatly appreciated!!! Thanks!
- Eric
-
Eric, thanks for the question -- I wish I had seen this a lot earlier! But for your client's next event or anyone else who's reading, here's what I would do for an event: public relations. This is the best way to build the client's brand, obtain exposure, and "earn" quality, authoritative links indirectly.
My post at Moz here goes into the basics of PR strategy in a digital context, but I'll add some thoughts here specifically for your context.
1. Goal identification -- I presume, in the end, that the goal is consumer sales of this product?
2. Audience Research -- What types of people would be interested in such a product? What interests them? What is their demographic profile?
3. Positioning and Messaging -- How can you position and brand your company and product in a way that would appeal to that audience? How can you take that general positioning and then create messaging (text, images, and so on) to communicate that positioning?
4. Media List Creation -- Here's where the conference comes in. I'd do the research to answer this question: What news outlets, publications, and blogs both are read by the target audience and will attend the conference? Who are the specific reporters and writers that will be at the conference.
5. Press Release Development & Pitching -- Before the conference, craft news releases, media kits, and more based on your positioning and messaging. Pitch to the journalists beforehand and invite them to the booth for an interview. In some contexts, you may want to grant an exclusive to the biggest outlet on your media list in exchange for a guarantee that they will write about you prominently.
I know that it may seem weird to talk about PR on a site that focuses mainly on online marketing, but I'm personally starting to feel that the "SEO" world is rapidly moving away from keywords and links and more towards just doing traditional "marketing." And part of that involves PR.
I hope this may help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redesigning a website affects SEO results?
We have a website and we are getting good traffic to it. Now its ranking high for most of the potential keywords even if it is not at all SEO friendly. We are planning to redesign it. Will that affect the SEO Ranking?
Affiliate Marketing | | yenu0 -
How to Maintain SEO Rankings After Redesigning a Website?
Hi everyone! Presently, our web developer team is redesigning our website(live football today). Right now, our website is ranking well on all our targeted keywords. Soon our new website are going to be live. I'm worried about our present ranking. Will it affect our current ranking? If yes, how can we maintain our SEO rankings? Thanks!
Affiliate Marketing | | fktos.tam.906n0 -
Looking for a way to crawl and test validity of affiliate links at scale. Ideas?
Hey all, I'm on the hunt for a service that will crawl our affiliate links and let us know when they return an error. I need to know that the last URL in the chain is returning a 200 over thousands of pages and links on a continual basis. The hitch is that most crawlers like Screaming Frog will return all of our links as working because it's only testing the first step, and this really requires a cloud solution anyway. Anyone happen to know of something? Edit for clarity's sake: I need something to check entire redirect chains in bulk that isn't a Wordpress plugin, isn't a website where you plug in a URL and it cuts you off after the first 100 results, and has the ability to crawl the site and provide reporting on a continual basis. Bi75jku
Affiliate Marketing | | BradsDeals0 -
Tricky Situation. Need the communities help on this. Need Creative ideas. HELP! !!!!
Hello Moz Community . I currently work with an e-commerce company who is the health and beauty sector. The company is about 7 years old and been online for only 2 years. Income comes from 90% from wholesales/retail stores ( owned by franchisees ) . The entire worldwide chains generate about 300 to 400 sales per day with an average sale price of $125 per sale. The problem i have had for the last year is the boosting online sales. ( we are a very unknown brand ). I have missed about 40% of my target goals and its becoming frustrating. There is my current dilemma and i need some creative ideas. The wholesales have a hold on the current market and sale prices of the products. We need to make sure we ok the prices with all the wholesale franchisees before doing anything. We cannot do promotion upfront on the website because the wholesales work with a discount tactic to sell products in the store. Although it is unorthodox , it works for them. My Dilemma is we have a potential 300 to 400 customers per day i can convert to online customers, but i cannot market to them in the store what so ever. I cannot ask the wholesale franchisees to get their email address because they will screen from the mountain tops that we are steeling customers from them . My question to you guys is , what creative way can i grab customers attentions and of course Email - Addresses to potentially switch them over to online customers. Just a reminder i cannot Do anything in the stores, but however i can do anything i want with the product. And yes we have our website address on the boxes and products and we even have a life time guarantee on products when they sign up online, But we convert customers at a measly 3.5% with that gimmick . I had thought about putting a little tag on the products or a little booklet inside the packaged boxes and basically invite the customers to order a free sample set of our products. I wanted to create a landing page and then have them input their information. Then i thought about magnifying the procedure by stating " invite your friends to receive Free samples of our products. " and having them input their friend and family email addresses. I do feel its a solid idea i have but i wanted help by asking some of the communities creative mind. If you have any questions about anything please feel free to ask and thank you in advance for all your help. Best Wishes, Hampig M.
Affiliate Marketing | | BizDetox1 -
What is an 'Anchor Text' and does it have any SEO Benefit?
Hi - we have been building as SEO strategy but need clarification on what benefit 'anchor text' has for SEO rankings? For example - we have been creating links from external sites to ours, but the anchor text is not our main search term. I.E - the Anchor Text reads 'web design', but the ALT TAG reads 'web design birmingham'. Question is - if we wish to achieve maximum SEO rankings for the term 'web design birmingham', where should it appear....in the ALT TAG or the Annchor text'? Many thanks! Phil
Affiliate Marketing | | Globalgraphics0 -
Which affiliate programs pass the best SEO value through their links?
How good is Google at detecting the affiliate nature of those links? How does this rate as a linkbuilding strategy?
Affiliate Marketing | | menachemp0 -
Does an affiliate link bring the same SEO juice as a standard link?
I wonder if affiliate links, like the ones offered by Amazon Associates program bring the same SEO as would a link to the same page without this additional "ref=..."?
Affiliate Marketing | | maciek-0 -
Affiliate for SEO
Hello, If you get bad websites as affiliates through share a sale can that hurt your seo? Thanks Tyler
Affiliate Marketing | | tylerfraser0