https v http is there any difference in rankings what is the best for a online chemist store?
-
Have a client that has a https site do you think its better than http for this kind of site and is there any studies done regarding any difference in rankings?
-
Signed certificates do cost money but it's relatively low if you stick to providers like GoDaddy. Verisign and Thawte are sometimes considered a "better certificate" as the companies carry more clout but most users won't know the difference and you'll certainly pay a difference.
https requires more overhead than traditional http because the content has to be encrypted in transit. If you submit data like checkout details, address, name, etc it also has to be decrypted by the server before it can be interpreted. The load is really minimal for most modern servers but it's worth mentioning if you plan to use slower hosting on a high traffic site. It can become a real bottleneck on very high traffic sites as load balancers need to see decrypted traffic which requires the use of an ssl decrypting appliance in front of the load balancer. -- Again most of this probably isn't relevant to you but it bears mentioning.
Server(website) ---> encrypted data ---> Your browser
-Nick
-
thank you very helpful Information from both of you Do you have to pay extra for the signed certificate?
why does it effect server performance more than a http ?
-
Howdy,
https vs http has no effect on pagerank. If my site is FunkyChicken.com http://FunkyChicken.com and https://FunkyChicken.com would have the same rank assuming they are identical. What Geoff said is important though, you don't want to have http:// and https:// with identical content because google will see these as separate sites with identical content. If you must have http and https with identical content look into rel canonical https://support.google.com/webmasters/answer/139394?hl=en
If you're going to do https make sure you use a real signed certificate so users don't get a warning about security when connecting. Https isn't just for checkouts anymore it's a good practice if your site presents any semi-sensitive info to it's users because it lowers the chance of a man in the middle attack. --This is the reason companies like facebook, twitter, etc are switching to https. The drawback to https besides needing a signed certificate is going to be server performance if you are dealing with heavy traffic your site will require more hardware with https.
Just some food for thought,
-Nick
-
Not sure what you mean "https site". I tend to use https pages for secure areas where users are logged in or are about to submit data.
Therefore http are generally better for ranking as they are public pages.
In the construction of the site make sure pages are allocated to https or http rather than have a duplicate version of the site on either. You will need to check with your hosting whether it is possible to do this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Https problem on google result.
Hello everyone. My problem is SSL certificate... Send all links to google, after google shows https link no problem. But a few minutes ago my home page link not have an SSL..
Technical SEO | | dalapayal
Please check this page : https://www.bodrumtransfermarket.com Where do I make a mistake? Thanks for all...0 -
Bing rankings question
Hi, We just wrapped up a website redesign about a month ago. The content stayed primarily the same. Once we launched the new site all of our rankings in Google stayed the same but we lost rank for all competitive keywords on Bing. I looked in Bing Webmaster tools and it doesn't show any penalties but it does show that we have too many H1 tags. I don't think the H1 tag thing is the issue but maybe. Do you know what could be causing this?
Technical SEO | | BT20090 -
Wrong pages ranking for keywords?
I've just done a search using east england document storage site:ukdocumentstorage.com and found our specific east england document storage page is ranking really low down in our list of pages compared to others. How could this happen?
Technical SEO | | janc0 -
Google is ranking the wrong page
We are trying to figure out why google is ranking the wrong page for the key word motorcycle tires. We have a few ideas but are not sure yet. If you do a search for Motorcycle Tires you will see site on page 2 or top of 3; however, the page will be going to our dirt bike tires page (http://www.rockymountainatvmc.com/t/44/86/176/742/Dirt-Bike-Tires-All) not our Motorcycle page (http://www.rockymountainatvmc.com/t/49/-/181/750/Motorcycle-Tires-All) any thoughts? We think we know why but want others opinions too.
Technical SEO | | DoRM0 -
Why my ranking on google just disappeared
I have my website ranked on page one probably in top 6, but all of a sudden around 3-4 months before my website just disappeared for that keyword. Any suggestions? Keyword: Brass rod, brass rods webpage url: www.jayjalaramext.com/brass-rods/ and the website itself www.jayjalaramext.com Is it over optimized? or optimized more often which lead to bad history? or any panda or penguing effect ? Waiting for the suggestions.
Technical SEO | | HirenKhambhayta0 -
Local SEO - ranking a page for two different cities
I have a site that ranks very well for {service}{cityA} but I want it to rank for {service}{cityB} too. My first thought is to create a separate landing page optimised for {service}{cityB}, but is there a better option? Have one page for {service} and try and get it to rank for {city A} and {cityB} by using different anchor text? Anything else?
Technical SEO | | SEOboarder0 -
Google cached https rather than http
Google is using a secure version of a page (https) that is meant to be displayed using only http. I don't know of any links to the page using https, but want to verify that. I only have 1 secure page on the site and it does not link to the page in question. What is the easiest way to nail down why Google is using the https version?
Technical SEO | | TheDude0 -
Why do I rank so differently in Bing and Yahoo?
Howdy SEOmozers, I've noticed that I rank very differently in Bing and Yahoo compared to Google (and it’s the bad kind of different) for many of the terms that I'm targeting. Can anyone give some advice on how I can put this right or link me to some good resources about the differences in their ranking algorithms? Thanks Paul
Technical SEO | | pauldoffman1