F rated page appearing higher than A rated page

[popcreativeltd]

Hi,

We have a page that we have optimised in the MOZ system and got a grade A for the term "Dental Implants Wolverhampton"

The page that has been optimised isn't being indexed in google

http://www.perfectdental.eu.com/treatments-implants.php

However, this page

http://www.perfectdental.eu.com/uk-clinics-dental-team.php

Which hasn't been optimised is indexed 11. If i run this page through the MOZ "on-page checker" it receives a quality score of F. Its very confusing, would be great to hear from anyone with any ideas?

Thanks
Ade

[GaryVictory]

Yes be careful with back links Adrian.

If you employ a company with a good reputation, they'll make sure the building blocks for your company link strategy is authoritative, as well as informative for the targeted audience.

Google algorithms will penalise poor links for sure.

In the last 3 years, Social Media has had a massive impact on link development. Social Media is the future for "authentic" link development.

Regards, Gary

[justin-brock]

I'm afraid you're going to have to overcome that shyness a bit. Links can be dangerous, of course, but they're vital. And if you avoid the less-reputable methods, there's not a whole lot to fear.

Jon Cooper of Point Blank SEO has made a great resource for link building ideas: Link Building Strategies – The Complete List.  I highly recommend it.

Incidentally, the link from yell.com is no-follow, so it won't be terribly beneficial from a ranking perspective.

The other link is a followed link, but I didn't look into their authority.

[popcreativeltd]

Brilliant, thanks for that Justin. Just checking a couple of things though. The site does seem to have some back links:

http://www.yell.com/biz/perfect-profiles-limited-wolverhampton-901442204/
http://www.cosmeticdentistryguide.co.uk/cosmeticdentistryabroad/profile/perfect-profiles.html

Do you have any suggestions for the types of sites we need links from? (local directories etc) I shy away from back links in general.

Regards
Ade

[justin-brock]

The on page grade helps you ensure you've done everything on that page to help it rank. We have some F grades ranking well, too. But that's mainly because competition is low. There's a lot more to take into consideration, however.

Just a cursory look suggests you should focus on links. When I looked, neither Google nor Bing were showing external links pointing to the domain or the two pages in question. Some work there would pay off tremendously.

Also, you should create a Google Webmasters account and submit a xml-sitemap. When I've done that with a new site in the past, nearly all my pages received an initial crawl very soon after.

Along with the sitemap, you'll want to evaluate your internal linking. You're using navigation to link to your pages internally, but you may also benefit from linking to important pages within the actual content, as well.

One thing the on-page grader does not measure is semantic page structure. You have H2s above H1s. That probably won't hurt you a ton, but my eye kinda starts twitching.