Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
When should you redirect a domain completely?
-
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects).
So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
-
I've been seeing a fairly long time for Google to catch up with 301s and pass along the link juice....a couple of months. Consensus is that something around 90-95% of the link juice passes through a 301. There's some talk about 301s not passing link juice forever, although I haven't heard any evidence of exactly how long that might be, but seems like it would be in the 1-2 year range at least. Just my opinion & recollection of a whole bunch of other people's opinions though :-).
-
Follow up question - if redirecting a domain completely, how much would doing so affect the rankings? I'm assuming it will take some time for the new domain to catch up to where the old domain was, but how long might that be? And would the links for the old domain still count?
-
Thank you guys, these were very helpful!
-
If I would be at your place, I would have checked the links that are pointing to the old URL and see if the links quality is good and will help the new domain, I would have done the page level 301 redirection. If for some reason the links are not helpful for the new website, I would have done the page level redirection until the old pages get removed from the Google index and new pages get crawled.
Once this happened, I would have reduced the redirections to only one that is domain level redirection and this is to let the audience move to the new website.
P.S: Using Change of Address Idea by Mike King sounds powerful to me!
-
If there are good links out there pointing to the old site, then killing the old site (and its 301s) will throw away that link juice.
If hosting costs are an issue, simply make DNS changes to point the old site at your new servers, then create a little shell of a site on the new servers for the old domain, and 301 redirect just as you are doing today.
There's some thought that 301'ed links don't carry juice forever, but I don't know that I've ever seen that proven out. Regardless, as long as there are real users occasionally landing on those other sites with the old links, you'd want them to end up on the right pages on your new site if they click those old links...and without that 301, they're SOL.
-
You should fill out a Change of Address in Webmaster Tools as well and then confirm that all of the old URLs are out of the index. The redirects however should remain in place as long as you have links pointing from the old site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting from a "bad" domain "infect" the new domain?
Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.
Intermediate & Advanced SEO | | gaiaslastlaugh0 -
Should I redirect a domain we control but which has been labeled 'toxic' or just shut it down?
Hi Mozzers: We recently launched a site for a client which involved bringing in and redirecting content which formerly had been hosted on different domains. One of these domains still existed and we have yet to bring over the content from it. It has also been flagged as a suspicious/toxic backlink source to our new domain. Would I be wise to redirect this old domain or should I just shut it down? None of the pages seem to have particular equity as link sources. Part of me is asking myself 'Why would we redirect a domain deemed toxic, why not just shut it down.' Thanks in advance, dave
Intermediate & Advanced SEO | | Daaveey0 -
Move domain to new domain, for how much time should I keep forwarding?
I'm not sure but my website looks like is not getting it's juice as supposed to be. As we already know, google preferred https sites and this is what happened to mine, it was been crawling as https but when the time came to move my domain to new domain, I used 301 or domain forwarding service, unfortunately they didn't have a way to forward from https to new https, they only had regular http to https, when users clicked to my old domain from google search my site was returned to "site does not exist", I used hreflang at least that google would detect my new domain been forwarding and yes it worked but now I'm wondering, for how much time should I keep the forwarding the old domain to the new one, my site looks like is not going up, I have changed all the external links, any help would be appreciated. Thanks!
Intermediate & Advanced SEO | | Fulanito1 -
Is .ME domain is effective in SEO ?
I am always listening about TLD. com. org .net but what about the .me domain. Can this will be effective in SEO. Can i able to beat down my competitors, if i choose .me . I also have a .com or other TLD option but if i am making my name than .me is for me but i need your suggestion for the seo purpose. Is there really domain affective in term of SEO.
Intermediate & Advanced SEO | | pnb5670 -
302 redirects in the sitemap?
My website uses a prefix at the end to instruct the back-end about visitor details. The setup is similar to this site - http://sanfrancisco.giants.mlb.com/index.jsp?c_id=sf with a 302 redirect from the normal link to the one with additional info and a canonical tag on the actual URL without the extra info ((the normal one here being http://sanfrancisco.giants.mlb.com,) However, when I used www.xml-sitemaps.com to create a sitemap they did so using the URLs with the extra info on the links... what should I do to create a sitemap using the normal URLs (which are the ones I want to be promoting)
Intermediate & Advanced SEO | | theLotter0 -
Why does a site have no domain authority?
A website was built and launched eight months ago, and their domain authority is 1. When a site has been live for a while and has such a low DA, what's causing it?
Intermediate & Advanced SEO | | optimalwebinc0 -
How long should a domain redirect take?
Hi, I know that this is a 'How long is a piece of string?' type question but at what point should the ranking value of site A pass over to site B following a domain 301 redirect? I have shifted a domain over to a new URL, same hosting server, same IP address. I haven't made any URL changes or any content changes other than to change the site logo to match the new domain name. Domain B is basically an exact clone of domain A. I have redirected Domain A to domain B using the following line at the top of the .htaccess file:- Redirect 301 / http://www.newdomain.com/ I have submitted a sitemap for the new domain via google webmaster tools. It looks like the original domain as been completely indexed by google following the redirect as all rankings have been dropped from the results and there are no results for a site:olddomain.com search. Surely the rankings should have switched over at this point? Any help would be much appreciated.
Intermediate & Advanced SEO | | AdeLewis
Ade.0 -
Buying a banned domain
Hello all, I've found a exact match keyword domain that I'm able to buy. Problem is that I'm under the impression it might have been banned by google, currently it is only showing adsense without content. The site can't be found using the cache: or site: parameters in Google and the PR is 0. What are your experiences on buying a banned domain and how can I double check if the domain is banned? This blogpost suggests I should not buy it, any other opinions? Thanks. Hellemans
Intermediate & Advanced SEO | | hellemans0