Giveaways for increasing inbound traffic, brand relevance and organic results
-
I wanted to know if giveaways are considered viable way to increase inbound traffic and organic results.
I am running giveaways with increased traffic but no effect on organic rewsults.
does anyone have something to share on this.
-
Hi Guy, I remember seeing you at SEOChat a while back.
If you have figured out how to fulfill the giveaway with no problem then it sounds like a great thing.
I don't see anything about giveaways that suggest that they are anything less than white hat.
Almost everybody loves freebies.. So, I would go for it.
-
hello Egol
first amazing to e-meet you again, I see you all over for years.
I am running giveaways for few ecommerce site, I have no limit to the amount of giveaways I can run, and it is very easy to fulfill.
I see increased inbound traffic and many social signs are generated, I wonder if it is considered a good an "white" practice. It seems to generate much interest.
-
I am running giveaways with increased traffic but no effect on organic rewsults.
Depends what your giveaway is.
If you are giving away free downloadable files or free access to a tool or anything that does not cost you continued time and expense then it might work. For example the free tool access or free file downloads might result in people typing your domain into google as a querry, it might generate links and likes for your site... and if these digital giveaways are not causing people to call you on the phone for questions and assistance then I would keep offering them. I have some giveaways of this type on my sites and I think that they might be helpful in the SERPs because people are asking for my site in google search by name and people link to the giveaway stuff. I also earn ad and affiliate income from the giveaway pages.
But... if you are giving away physical product like baseball caps, t-shirts, etc that have to be mailed that is very different. These are going to be a constant spend of money, a constant stream of emails and phone calls from people who are wah wah wah... I didn't get one, mine did't fit, can you mail one to my brother? his address is Crater 10 on Mars? Can you send one for all of the kids in my class... there are 425 of us?
These giveaways might bring people to your site but most of them don't give a damn about your site - they just want the giveaway.
-
Hi Guy
Giveaways are definitely a good thing to encourage inbound traffic and help to raise the profile of your brand, but that does not necessarily correlate to a higher rank in organic SERPs.
Pages in search results are delivered on the basis that the page is relevant to the search query, but where a page ranks in SERPs - if relevant to a query - is also dependent upon the competition for that query and a lot of other metrics.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Business Tweets Showing up Organically
Question. I've noticed in the past and more recently that if you search a business (example: Adidas) in Google, you'll see their activity on Twitter being displayed organically. How can you get your business to show? I also did some research and found that some business that have their tweets displaying are not Twitter verified. I though that may have something to do with it...I guess it doesn't. Does anyone know what "triggers" a business to have their tweets show up organically. When you search Adidas, you'll see their business info, then the twitter carousel (displays 3 tweets and a arrow to view more). Thanks for your help. 102GB
Social Media | | Kdruckenbrod0 -
Facebook targeting on Organic
Hi I am fully aware of how to do facebook paid advertising but I follow a page called: https://www.facebook.com/GiveMeSport/ They know that I am a Liverpool fan (might a filled out a survey once or some other way, but they know I support the greatest football team on the planet) however they only ever show me Liverpool articles in my feed and they are organic. They post a lot more but i never see any of it. Does anyone know how they are able to do this as I would love to segment people on my site and target them accordingly. Thanks in Advance Andy
Social Media | | Andy-Halliday1 -
Will Facebook traffic hurt our SEO? Should we put our blog on the core domain or sub domain?
We are concerned that social traffic could hurt our SEO. What do you think... Our average time on site from organic search traffic is 7 minutes. Facebook traffic has an average time on site of 1 minute. Both traffic sources are going to different pages. If we generate 3 times as much traffic from Facebook as we do from google this will pull down our overall average time on site and engagement levels big time. Should we put our blog on the core domain or a subdomain? Right now we are holding back on promoting on facebook because we are concerned it could hurt our SEO, what do you think? Should we try to get as much traffic as possible from Facebook even though the engagement is much lower? Should we put our blog which is generating the low engagement traffic from facebook on the core domain or a subdomain?
Social Media | | rvshare0 -
How relevant is social bookmarking for SEO today?
I've been doing SEO for a little over 4 years. I've never used sites like Digg, Stumbleupon, Reddit, etc. either personally or on behalf of my clients. This past week I had a discussion with another SEO who asked what I'm doing for my clients with regard to social bookmarking. I responded that I'm really not doing anything and they were shocked. I took a pretty good verbal beating over it. She was borderline offended. I have always been able to deliver solid results for my clients without any type of social bookmarking, so I struggle to see the need, but am surprised at how shocked this other SEO was that I don't do it. How beneficial is it and am I really missing out?
Social Media | | garrettkite0 -
SEO relevance of Google+. Should we bother getting Google+?
I've read mixed results about the SEO benefit of having Google+ for your company. I'm sure that a very small % of my sites user base has Google+ so if we did implement Google+ into our site I don't think we would really have anyone following us...or in our circle or whatever they call it. So are you guys using Google+ for your business and if so, do you think it's worth it for me to if I know barely any of my users have Google+? Google really seems to be trying to plush Google+ for business, with replacing Google places with Google+ Business and requiring people to log into Google+ to rate businesses. Any help is greatly appreciated. Thanks!
Social Media | | SheffieldMarketing1 -
Google + Rules on Running Product Giveaways
I read in the Google+ Guidelines that running a contest, sweepstakes or other forms of contest is against the rules for Google+ However I have seen a few contests going such as share this with your friends to get entered to win. How is Google enforcing this rule? My company runs product giveaways each month on Facebook but I did not know if I would get banned for posting a link to it or building content around it on the Brand Page. I figured I would ask before I get in trouble. Thx
Social Media | | Ben-HPB0 -
SEO w/o Social Webinair experiment - how can RTs of a URL of a google search possibly affect the position of one of the search results?
I missed the webinair but have just been going through the slides. Looking forward to watching the video when its up. I have a question however regarding the experiment conducted by Rand to find out: Is Social Influencing Primary Algorithms (slides 7 - 20) The suggestion is that an RT of a google search URL affects the ranking of one individual ranking site. The +1 side of the experiment I understand completely - it is clear how Google can see that there is a social preference for the site and reward accordingly. But how would retweeting the search result URL possibly affect its rankings? Is the suggestion that those doing the experiment also clicked on the relevant link? And if so, how is Google discerning that this additional traffic is down to Twitter? I feel I am missing something incredibly obvious. Anyone want to help me out here?... otherwise I'm not going to sleep tonight...
Social Media | | seomasters0