Getting Youtube Channel to Appear in Own Brand Search Results

[ruislip18]

Hi There

When searching for a company's name, the company's YouTube channel infrequently appears on page 2, and more often than not a single video is displayed rather than the channel itself.

If you search for Moz, there video's appear on page 1.

https://www.google.co.uk/search?safe=active&sxsrf=ACYBGNSFXYC_ZW2NSU7MGBPkVLQaKwArZA%3A1574343148737&source=hp&ei=7JHWXamfKrC7gwf1roS4BA&q=moz&oq=moz&gs_l=psy-ab.3..35i39l2j0i67j0i131i67j0i67l6.680.953..1052...0.0..0.86.239.3......0....1..gws-wiz.......0i131.PYRZrWhmps0&ved=0ahUKEwipxYehtfvlAhWw3eAKHXUXAUcQ4dUDCAg&uact=5

I've added a rich schema link on the site to the YouTube channel, but could I ask what else I can do, either on the site or on YouTube to create a stronger connection between our brand name and our YouTube channel?

Many Thanks In Advance For Your Assistance

[ruislip18]

Hi Nicolas

Thank you for the response, I've added the link and schema, but point 2 in your notes is something that we can action

Thanks again for your help

[pilesofpillows]

Make sure the YouTube channel is linked to along with your website's "social links" in your footer or header, and also add the YouTube channel link in the "sameAs" section of your website's Schema code.

If you have already done both of these I would work on the following-

1. Optimizing the YouTube channel as much as possible with a long description, and as many details as they will let you fill out to make it as robust as possible.

2. If it is possible and you have a business address, work on online business directory citations. They often will let you add social links on your profile and I would be sure to add the YouTube channel link on as many as possible, over time these external links pointing to your YouTube channel page will help its authority and ranking relevance for your brand.