Similar Content
-
I'm in the process of launching two new websites (redesign / rebrand) - one website represents the manufacturer while a second website represents the retail side of the manufacturer (same company essentially but two different brands).
The sites have co-existed historically without worry of canibalizing the other's traffic, but I want to make sure in this redesign that we're all set. I'm curious if anyone has any recommendations on how to handle two sites with different branding but VERY similar content (product descriptions are essentially the same). I was thinking it could be smart to just no follow the content on the manufacturers site since we're just trying to drive traffic to the consumer-facing retail side mostly anyway but would love to hear from the experts!
Thank you.
-
Oh well, as you mentioned "rebrand" I guessed you were able to also merge the two, by using one site to cover all, like most manufacturers do (apple, samsung, sony, etc).
Anyway, in this case, I would suggest you build different content for both sites. In the manufacturer site, you can have technical specifications, let's say it builds computers, then in the manufacturer page you list technical aspects of the chips, motherboards, manufacturing process, etc. While in the sales front you "SELL" the end product, show how it works, you can probably add videos of the product in action, etc.
By following that process you will end up with "similar" pages, but sites that actually read totally different; and you won't need to nofollow or noindex anything...
-
If only it were that easy! Both brands are strong in their individual respects. One has been around for 60+ years while the other has been around for 10+ years with a name connecting the two that has been around for 150+ years. The history and what's been built on that history forces us to keep both - real world meets the web!
-
Why a different brand name? Couldn't just the manufacturer offer the products for sale on its site?
I can understand it if the retail store sells not only from one manufacturer, but if all the products are from the same manufacturer then why don't just use 1 site? That should be simpler to maintain, market, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google penalize you if you post content in french and english on a website
I'm trying to encourage content editors to only post content in either English or French. For example we have a French press release but the team are wanting it on our site in French and English. I thought this would fall under duplicate content rules. Does google penalize you if you post content in French and English on a website?
Content Development | | EstherBrice0 -
References for Healthcare Blog Content?
Hey everyone, We have a couple B2C medical/healthcare clients we produce content for and I was wondering what the industry stance is when it comes to giving references at the end of a blog, assuming there were no statistics or direct quotes used in the content. A lot of our content is written via research on a specific condition/treatment and doesn't really dive deep into specific medical nuances. Things like risks, recovery timelines, questions to ask, etc. are written about mostly. Still, should we be providing general references at the end of blogs to sites like WebMD, Medscape, etc. Thanks for any input!
Content Development | | danielreyes0 -
One Page Website Blog Content Question
Hi guys, I'm new to the art of SEO and am learning every day from all the fantastic content here, I have a question that I can't find an answer to, hope it doesn't stump you like it has me... I have a one page website (www.neilwilliamsvoiceover.com) that I need to put more content on for SEO purposes but needs to be kept as one page. I've set-up a blog via blogger, and have that on the website but it's in iframe, which I've now discovered is ignored by search engines. So, my question is, is there a way to pull my blog feed into the website and have it recognised by search engines as content for the website? Would I use an RSS feed or feed burner or something else completely?! Thanks for your time and help in advance.
Content Development | | BamMK0 -
Duplicate Legal Content
Oftentimes lawyer websites will publish laws (codes, statutes, regulations, case law, etc). They add no value to the text, it's just copy pasted. Therefore, the same text/content may be on potentially hundreds of websites. Does google interpret this as duplicate content, or does it recognize government content as special? I want to have the laws on my website as well, however I am debating whether to add no follow tags or not. Or I'm thinking about adding value to the content by breaking down the specific law. However, even then at least 50% of the content on the page will still be the law, and I'm not sure if that is enough to be considered duplicate content.
Content Development | | irnikij0 -
Nearely identical content
Hi Everybody, I'm just checking the warnings from Seomoz an realized that on our site there are a lot of duplicate page content problems. In fact some of them are not really duplicated content because there are subtle differencies ie. colour or pack of products: http://www.szepsegbolt.hu/termekek/david_beckham_intimately_yours_for_man_eau_de_toilette_30_ml.html http://www.szepsegbolt.hu/termekek/david_beckham_intimately_yours_for_man_eau_de_toilette_50_ml.html What do you suggest, ignore this warning or change something on the site? Thank you in advance Balint
Content Development | | SanomaMediaseo0 -
Quality content distribution service?
I want to distribute my articles without having to go multiple sites to get the job done. What is the best quality and most reputable company to help me distribute my content?
Content Development | | photoseo10 -
My WebSite has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similiar but unique content ) to be listed?
My Web Site has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similar but unique content ) to be listed? Example: http://www.womenshealthcaretopics.com/pregnancy_week_12.htm http://www.womenshealthcaretopics.com/pregnancy_12_weeks.html
Content Development | | docjamesmd0 -
How can I use my unique content to my advantage?
Hi, I run http://ablemagazine.co.uk - we also put out a print magazine every 2 months (the biggest disability magazine in Britain) This means we have loads of unique content (around 30 feature stories and 30 news stories every 2 months) Just wondering how I can use this to my advantage? I've been social bookmarking the feature stories (reddit, etc) and a link to all my unique stuff on facebook/twitter. Just wondering if there's anything else I should be doing? Thanks
Content Development | | craven220
