Client is not ranking on Google For Brand Name Search but is on Yahoo and Bing
-
We have a mobile app development client that recently 6 months ago changed their domain name to www.FSStudio.com. So they are concerned that they don’t rank on the first page for the brandname phrase “FS Studio” On Google. They do rank on the first page for this phrase in Yahoo or Bing. But why is Google returning search results for stuff like Free Studio? I know this fairly obvious question which the answers may be that they need more authority or backlinks because their name happens to be a fairly competitive search for stuff that is unrelated. Any suggestions? We are going to be optimizing and creating a lot more content. Is this just that they need to mention their name FS Studio more frequently throughout their website? Here is a screenshot from Moz’s Keyword difficulty and SERP Analysis tool.
-
Just wanted to add my two cents and make sure you're all set. Pretty sure everyone here nailed it. The brand name is a little ambiguous and there are other things our there that could legitimately rank for that. It is a little curious how Google is not ranking it for the brand yet Binghoo is.
One quick example, the Twitter account still links to their old domain - https://twitter.com/fsstudiodev - fix a whole bunch of little things like that and in aggregate they should add up to more clear brand signals.
One thing I'll mention which no one else did ----> Rel Publisher - this connects the G+ page to the website and is probably THE most powerful brand signal you can easily send in Google's eyes. I would do that as high priority.
-
Well it sounds as though everything is in place then (assuming it is a 301 and not a 302 redirect). It may just be that they have picked a difficult brand name to rank for, which in that case, concentrate on building the brand and you should hopefully see the rankings sooner rather than later.
-
Hey Karl, Thanks a lot, say we checked webmaster tools their no penalties. The other name of the company before is call ed FlakaSoft which i guess is what the FS is abbreviated for. When you type in they rank for first and it redirects to the new site.
-
Wiqas,
Thank you also for your helpful suggestions.
-
Thank you very much for taking the time to look at this it was helpful.
-
Hi Andrew,
When they changed their website, did the ensure that the necessary redirects were put in place so that any authority from the old website was changed to the new one?
It may also be worth checking for any penalties, algorithm or manual. Check Webmaster Tools for any messages to double check. Have they ever ranked for their brand name? Did they rank for their old brand name?
It could be, as the other 2 comments say, just be a lack of authority and quality links but it is definitely worth checking that redirects and penalties aren't having an effect because you could be fighting a losing battle if it is one of these problems.
-
Hey Andrew,
This issue comes with new websites with low authority! Currently you have
- Just 21 Referring Domains
Try to link with more. Your Anchors are non-money which is a good thing in deed but you can use your Brand as Anchor "FS Studio" This will help to get visible on Google for your brand name.
Currently your anchors are not pointing to your Brand Name at all: http://screencast.com/t/nHfp4tjQpmb
Best of luck!
Regards
-
Andrew,
The site in question has low authority compared to the ones showing up in the first page. Google is somehow associating your brand with a software called "Free Studio" and sites with almost impossible to beat authority are ranking above.
Google, compared to Bing (and Yahoo! that serves results from Bing), uses different ranking mechanisms.
In order to "claim" your brand's name, I'd suggest you establish several business listings pointing to the site, such as:
- Facebook Page
- Twitter Profile
- G+ Page
- G+ Local
- LinkedIn Page
- Crunchbase
- Yelp
- etc.
Try to put your company out there, expose its name as much as you can without purchasing any "featured listing." Once you have all those steps completed, compare results and see if the brand name starts to show up.
Another approach would be to "extend" the brand name, removing the FS and using the actual significance of those 2 letters ("FS" means?). It should be easier to compete with other sites instead of the ones that are currently returned by your brand query: "FS Studio". Softonic, CNET, afterdawn are not easy targets.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why the url inspection is disabled in search console ?
In this situation, how can we make our pages be fetched by google?
On-Page Optimization | | supporthandle0 -
Ranking for a word when your image is showing up as #2?
I'm trying to rank for several specific words in my industry. I've noticed that many of the pages I'm trying to rank for the specific words, the main image of the page is being ranked. So my question is should I still try to rank my page even though the image is ranking as the first image displayed in the google results. Will this count against me by Google if I do? Or should I try to make the image being ranked more enticing for google searchers to try to increase traffic? Right now the images are not generating many clicks.
On-Page Optimization | | mr_w0 -
Do sites with more pages rank better?
If a site has more pages and also has good internal linking, then logically it would rank better. Is this the case? Should I be building big (but high quality) sites?
On-Page Optimization | | T0BY0 -
Disappearing and reappearing in google index
Hello. I made a lot of car accident lawyer city pages. They probably weren't as unique as they should have been. Suddenly, they all disappeared from the rankings and I freaked out. Then, two days later, they all returned. Is this a bad sign? Should I be worried? Why would they drop out of the rankings and come back in? Let me know, thanks.
On-Page Optimization | | RafeTLouis0 -
Google Indexed = 35, 445 pages, Bing Indexed = 243 pages... Why?
Dear MozSquad, Can anyone check our site and let me know if there's anything super apparent that would cause Bing to treat us like a bum on the street? I recently made some structural changes which really helped with Google, but Bing didn't even budge. It's a lot harder to keep up with all the SEO initiatives I have in mind with it being a small start-up where I'm responsible for planning the entire Internet Marketing campaign, giving constant input on UX and site design, etc on top of 900 other things, so I figured it'd be a good time to use The Moz to help a brother out. Ideas? Domain: homeandgardendesignideas.com (yeah, I know it's a little long =P)
On-Page Optimization | | zDucketz0 -
Streaming Google Places Reviews
Google no longer lets users pull an iframe of places reviews. I can't find a plugin for wordpress that will do this either. Any suggestions on how to show Google places reviews on your website? Or... should we blow it off and just go with yelp / City Search reviews?
On-Page Optimization | | John_Ellis0 -
Getting pages indexed by Google
Hi SEOMoz, I relaunched a site back in February of this year (www.uniquip.com) with about 1 million URL's. Right now I'm seeing that Google is not going past 110k indexed URL's (based on sitemaps). Do you have any tips on what I can do to make the site more likeable by Google and get more indexed URL's? All the the part pages can be browsed to by going to: http://www.uniquip.com/product-line-card/suppliers/sw-a/p-1 I've tried to make the content as unique as possible by adding random testimonials and random "related part numbers" see here: http://www.uniquip.com/id/246172/electronic-components/infineon/microcontrollers-mcu/sabc161pilfca Do I need to wait more time and be more patient with Google? It just seems like I'm only getting a few thousand URL's per day at the most. Would it help me if I implemented a breadcrumb on all part pages? Thanks, -Carlos
On-Page Optimization | | caneja0 -
Naming Pictures
Think of our company as a real estate company, having hundreds of homes, each home has an optimized page and comes with a WP light box and 15 specific photos of a property. The code of the property would be unique, and so is the title tag (key phrase) for each property unique. Each property has a picture of the front, the living room, the master bedroom, a bathroom, the pool, the kitchen... Say the home code is HC007FE and the keyword is "greatest home example ever". How would you suggest naming the pictures and additionally the alt txt for these pictures? Thanks for your help!
On-Page Optimization | | Discountvc0