Client is not ranking on Google For Brand Name Search but is on Yahoo and Bing
-
We have a mobile app development client that recently 6 months ago changed their domain name to www.FSStudio.com. So they are concerned that they don’t rank on the first page for the brandname phrase “FS Studio” On Google. They do rank on the first page for this phrase in Yahoo or Bing. But why is Google returning search results for stuff like Free Studio? I know this fairly obvious question which the answers may be that they need more authority or backlinks because their name happens to be a fairly competitive search for stuff that is unrelated. Any suggestions? We are going to be optimizing and creating a lot more content. Is this just that they need to mention their name FS Studio more frequently throughout their website? Here is a screenshot from Moz’s Keyword difficulty and SERP Analysis tool.
-
Just wanted to add my two cents and make sure you're all set. Pretty sure everyone here nailed it. The brand name is a little ambiguous and there are other things our there that could legitimately rank for that. It is a little curious how Google is not ranking it for the brand yet Binghoo is.
One quick example, the Twitter account still links to their old domain - https://twitter.com/fsstudiodev - fix a whole bunch of little things like that and in aggregate they should add up to more clear brand signals.
One thing I'll mention which no one else did ----> Rel Publisher - this connects the G+ page to the website and is probably THE most powerful brand signal you can easily send in Google's eyes. I would do that as high priority.
-
Well it sounds as though everything is in place then (assuming it is a 301 and not a 302 redirect). It may just be that they have picked a difficult brand name to rank for, which in that case, concentrate on building the brand and you should hopefully see the rankings sooner rather than later.
-
Hey Karl, Thanks a lot, say we checked webmaster tools their no penalties. The other name of the company before is call ed FlakaSoft which i guess is what the FS is abbreviated for. When you type in they rank for first and it redirects to the new site.
-
Wiqas,
Thank you also for your helpful suggestions.
-
Thank you very much for taking the time to look at this it was helpful.
-
Hi Andrew,
When they changed their website, did the ensure that the necessary redirects were put in place so that any authority from the old website was changed to the new one?
It may also be worth checking for any penalties, algorithm or manual. Check Webmaster Tools for any messages to double check. Have they ever ranked for their brand name? Did they rank for their old brand name?
It could be, as the other 2 comments say, just be a lack of authority and quality links but it is definitely worth checking that redirects and penalties aren't having an effect because you could be fighting a losing battle if it is one of these problems.
-
Hey Andrew,
This issue comes with new websites with low authority! Currently you have
- Just 21 Referring Domains
Try to link with more. Your Anchors are non-money which is a good thing in deed but you can use your Brand as Anchor "FS Studio" This will help to get visible on Google for your brand name.
Currently your anchors are not pointing to your Brand Name at all: http://screencast.com/t/nHfp4tjQpmb
Best of luck!
Regards
-
Andrew,
The site in question has low authority compared to the ones showing up in the first page. Google is somehow associating your brand with a software called "Free Studio" and sites with almost impossible to beat authority are ranking above.
Google, compared to Bing (and Yahoo! that serves results from Bing), uses different ranking mechanisms.
In order to "claim" your brand's name, I'd suggest you establish several business listings pointing to the site, such as:
- Facebook Page
- Twitter Profile
- G+ Page
- G+ Local
- LinkedIn Page
- Crunchbase
- Yelp
- etc.
Try to put your company out there, expose its name as much as you can without purchasing any "featured listing." Once you have all those steps completed, compare results and see if the brand name starts to show up.
Another approach would be to "extend" the brand name, removing the FS and using the actual significance of those 2 letters ("FS" means?). It should be easier to compete with other sites instead of the ones that are currently returned by your brand query: "FS Studio". Softonic, CNET, afterdawn are not easy targets.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google read this code?
I'm working on some basic on-page SEO content for a website within my company and I need some guidance as far as 1. whether Google can read the small amount of existing text (not optimized) and if it isn't spiderable, then 2. what code should be there instead. Here is the site: https://www.le-velgear.com/store/catalog The text I'm referring to is toward the bottom of the page (isn't it always?) and says this: Designed for a Thriving Lifestyle The Le-Vel Gear store is an extension of the LV Life, the Thrive product line, and the world's largest health and wellness Movement, which you helped create. Living a life you deserve includes looking good while showing the world your pride in being a Thriver...Check out all the new and incredible gear and tools and take your Thriving lifestyle to the next level!!! When I "View Source," I cannot see the text, however, the text is highlight-able with my cursor and I can see it when I "Inspect Element" in a container that says Thanks in advance for any help!
On-Page Optimization | | lizzyr0 -
Where can we see voice search impressions/searches?
Hi Guys, As voice search seems to be getting more popular, I would like to start accounting for these searches. I've tried looking for low impressions/long tail searches in the Search Console but feel like I am just guessing which queries are search. Does anybody have any clever way of finding these searches or could you list an example of how/if you search using voice? Thanks!
On-Page Optimization | | Xtend-Life0 -
[HELP!] File Name and ALT Tags
Hi, please answer my questions: 1. Is it okay to use the same keyword on both file name and alt tags when inserting an image? Example: File Name: buy-lego-online.jpg ALT tag: buy-lego-online Will it trigger Google Panda? Will I be penalized for that? Or the file name and alt tags should be different from each other? Because when inserting an image on Wordpress, the alt tags are always the same as the file name by default. 2. For example, I have 2 images in a page (same topic/niche) and I will put "cheap-lego-for-kids" and "best-lego-for-sale" as alt tags. Considering that I repeat the word "lego", is it considered keyword stuffing? Will I be penalized for that? Thanks in advance!
On-Page Optimization | | bubblymaiko0 -
How to rank Product pages over its Resource counterpart?
So, I have a resource page coming up in the SERPs above the product page, obviously both pages are targeting a lot of the same terms... it's like one is how to use the product and the other IS the product. What's your take on getting the money page to rank instead of the resource page? The only things I can think of include making sure that (internal) anchor text hyperlinks are all powering up the product page, and possibly adding more content to the product page and it's sub-pages. Possibly even including the how to use the product info on the product page itself. Any other ideas?
On-Page Optimization | | wiredseo0 -
I have seen zero movement in my Google keyword rankings.
I have seen zero movement in my Google keyword rankings, but I have seen movement on the other search engines. I must be doing something wrong. Any tips?
On-Page Optimization | | LindaWolfe0 -
Will Google Custom Search results on my home page kill it's ranking?
This is probably a dumb question, but here goes anyway. 🙂 On a site I have it would be very useful to the reader to offer a search box that uses a Google Custom Search that I have optimized to search websites that are closely on-topic with my site. I know it sounds bad that I would send people to other sites, but just assume that the reasons are valid for this discussion. My question is, if the search results are set to display on the same page (the home page) as the search box, will the links in the search results to external sites just bleed my page rank to death? I assume it would, but thought I'd check just in case I'm missing something. I have to option to place the results on separate page of my site, and noindex it, but it won't be as powerful as it would be on the home page.
On-Page Optimization | | bizzer0 -
Google not showing the proper title
I noticed that google is not showing the proper title in the search results. If you search for PhraseExpander, the title that google reports is: PhraseExpander: Text Expander for Windows but in the title of the page I've set Text Expander for Windows - PhraseExpander Why is that? How can I make google report the proper title? Thanks. Andrea
On-Page Optimization | | nagar0 -
Title Tag and Company Name
Hello everyone! The company I work for has an e-commerce site that needs to be optimized. I am starting from the title tags which are too long and need optimized for specific keywords. Thing is that each title tag contains the specific keywords for the page and the company name. My question is should I keep the company name within the title tags or should I just keep the keywords I target for those pages? How will it affect my rank? Cheers Oscar
On-Page Optimization | | PremioOscar0