How to relate two sites Domain Authority
-
Hi All
I have been looking at advertising on some fashion blogs for our online store. Both sites have decent traffic though A is stronger than the B with more than double the traffic, Therefore given equal relevance to our business sunglasses (www.pretavoir.co.uk) it would be fair to predict that A would result in double the number of conversions.. However another interesting aspect to making a decision on which sites to advertise is their Domain Authority and how much link juice they can pass. Therefore my question is this; Putting aside any potential click through traffic, if site A Domain Authority is 70 (link to be on homepage) and site B Domain Authority is 35 is the value of site A double that of site B or is there a less linear relationship (just as with page rank). Site A are charging 500$ per year for an advertising link and Site B 100$ per year would it better business to take 5 x Site Bs or is the linkjuice passed by one DA 70 site worth more?
Your thoughts would be most appreciated..
-
Since you were looking to Advertise, I was thinking you were looking for referal clients. In that case is it worth paying for advertising, most SEO companies can get you on good DA sites with a good article submissions. It is mentioned on here a bit that multiple good C-Block DA's help to improve your link juice. So good links on lots of good ranked relativant sites should help your ratings more than a single link on a DA70 that you paid $500 for. I know Australia is a smaller market than UK but have moved all our main keyphrases to page 1 or 2 in a very short time by getting good links from on-topic related sites and getting A's for all of them in on-page optimization.
-
Hi from Down Under..
Thanks for your reply. I am actually more interested in the linkjuice passed (there will be some conversions though as the sites I am looking at are US based purchases from our UK site will be low) So, if a site A has a DA of 70 and site B has a DA of 35, is a link on A worth twice as much as one on site B, or as I understand worth much more than double?
Thanks
-
Hi from Down Under..
Thanks for your reply. I am actually more interested in the linkjuice passed (there will be some conversions though as the sites I am looking at are US based purchases from our UK site will be low) So, if a site A has a DA of 70 and site B has a DA of 35, is a link on A worth twice as much as one on site B, or as I understand worth much more than double?
Thanks
-
Strangely, it is not that straight forward when it comes to conversions. If the traffic to site B are more in the market for your sunglasses (i.e mostly from France) compared to site A who's traffic could be from Scotland. the conversions could be better on site B to site A.
I would say if you are only talking about $600 a year, do both.
Check with Keyword tool and Rank Tracker to see where the two sites rank in relation to keywords you consider important for your site to see if visitors would see site A or B and be able to follow your Ad.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Semantically related keywords
How can i find the semantically related keywords to a certain topic ? id there a software that does this ? I am not takling about lai but semantically related keywords. tthank you,
Technical SEO | | seoanalytics0 -
GWT shows 38 external links from 8 domains to this PDF - But it shows no links and no authority in OSE
Hi All, I found one other discussion about the subject of PDFs and passing of PageRank here: http://moz.com/community/q/will-a-pdf-pass-pagerank But this thread didn't answer my question so am posting it here. This PDF: http://www.ccisolutions.com/jsp/pdf/YAM-EMX_SERIES.PDF is reported by GWT to have 38 links coming from 8 unique domains. I checked the domains and some of them are high-quality relevant sites. Here's the list: Domains and Number of Links
Technical SEO | | danatanseo
prodiscjockeyequipment.com 9
decaturilmetalbuildings.com 9
timberlinesteelbuildings.com 6
jaymixer.com 4
panelsteelbuilding.com 4
steelbuildingsguide.net 3
freedocumentsearch.com 2
freedocument.net 1 However, when I plug the URL for this PDF into OSE, it reports no links and a Page Authority if only "1". This is not a new page. This is a really old page. In addition to that, when I check the PageRank of this URL, the PageRank is "nil" - not even "0" - I'm currently working on adding links back to our main site from within our PDFs, but I'm not sure how worthwhile this is if the PDFs aren't being allocated any authority from the pages already linking to them. Thoughts? Comments? Suggestions? Thanks all!0 -
301 Multiple Sites to Main Site
Over the past couple years I had 3 sites that sold basically the same products and content. I later realized this had no value to my customers or Google so I 301 redirected Site 2 and Site 3 to my main site (Site 1). Of course this pushed a lot of page rank over to Site 1 and the site has been ranking great. About a week ago I moved my main site to a new eCommerce platform which required me to 301 redirect all the url's to the new platform url's which I did for all the main site links (Site 1). During this time I decided it was probably better off if I DID NOT 301 redirect all the links from the other 2 sites as well. I just didn't see the need as I figured Google realized at this point those sites were gone and I started fearing Google would get me for Page Rank munipulation for 301 redirecting 2 whole sites to my main site. Now I am getting over 1,000 404 crawl errors in GWT as Google can no longer find the URL's for Site 2 and Site 3. Plus my rankings have dropped substantially over the past week, part of which I know is from switching platforms. Question, did I make a mistake not 301 redirecting the url's from the old sites (Site 2 and Site 3) to my new ecommerce url's at Site 1?
Technical SEO | | SLINC0 -
I noticed all my SEOed sites are getting attacked constantly by viruses. I do wordpress sites. Does anyone have a good recommendation to protect my clients sites? thanks
We have tried all different kinds of security plugins but none seem to work long term.
Technical SEO | | Carla_Dawson0 -
Is it better for our Blog to be blog.domain.tld or domain.tld/blog ?
I'd dread the answer being the latter rather than the former as we've spent two years building it blog.domain... However I noticed SEOmoz are domian.tld/blog and it got me thinking.... Cheers. R.
Technical SEO | | RobertChapman0 -
301 for old domain to new domain - Joomla plugin or cpanel?
A client changed domains and both are being indexed. There are thousands of content pages. I can install a 301 redirect Joomla plugin and configure it so that each page redirects to the new domain. I have a feeling I will need to manual set every page. OR I can create a domain level redirect setting in cpanel using wildcards. I think this will automatically pass every old URL to the new URL. Which is the better approach? The cpanel option sounds like less work.
Technical SEO | | designquotes0 -
IPs and Domains
If a domain loads on the domain and the IP is that a problem? So it loads on domain.com and 69.16.....com Thanks!
Technical SEO | | tylerfraser0