How to relate two sites Domain Authority
-
Hi All
I have been looking at advertising on some fashion blogs for our online store. Both sites have decent traffic though A is stronger than the B with more than double the traffic, Therefore given equal relevance to our business sunglasses (www.pretavoir.co.uk) it would be fair to predict that A would result in double the number of conversions.. However another interesting aspect to making a decision on which sites to advertise is their Domain Authority and how much link juice they can pass. Therefore my question is this; Putting aside any potential click through traffic, if site A Domain Authority is 70 (link to be on homepage) and site B Domain Authority is 35 is the value of site A double that of site B or is there a less linear relationship (just as with page rank). Site A are charging 500$ per year for an advertising link and Site B 100$ per year would it better business to take 5 x Site Bs or is the linkjuice passed by one DA 70 site worth more?
Your thoughts would be most appreciated..
-
Since you were looking to Advertise, I was thinking you were looking for referal clients. In that case is it worth paying for advertising, most SEO companies can get you on good DA sites with a good article submissions. It is mentioned on here a bit that multiple good C-Block DA's help to improve your link juice. So good links on lots of good ranked relativant sites should help your ratings more than a single link on a DA70 that you paid $500 for. I know Australia is a smaller market than UK but have moved all our main keyphrases to page 1 or 2 in a very short time by getting good links from on-topic related sites and getting A's for all of them in on-page optimization.
-
Hi from Down Under..
Thanks for your reply. I am actually more interested in the linkjuice passed (there will be some conversions though as the sites I am looking at are US based purchases from our UK site will be low) So, if a site A has a DA of 70 and site B has a DA of 35, is a link on A worth twice as much as one on site B, or as I understand worth much more than double?
Thanks
-
Hi from Down Under..
Thanks for your reply. I am actually more interested in the linkjuice passed (there will be some conversions though as the sites I am looking at are US based purchases from our UK site will be low) So, if a site A has a DA of 70 and site B has a DA of 35, is a link on A worth twice as much as one on site B, or as I understand worth much more than double?
Thanks
-
Strangely, it is not that straight forward when it comes to conversions. If the traffic to site B are more in the market for your sunglasses (i.e mostly from France) compared to site A who's traffic could be from Scotland. the conversions could be better on site B to site A.
I would say if you are only talking about $600 a year, do both.
Check with Keyword tool and Rank Tracker to see where the two sites rank in relation to keywords you consider important for your site to see if visitors would see site A or B and be able to follow your Ad.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Parked Domains
I have a client who has a somewhat odd situation for their domains. They've been really inconsistent with how they've used them over the years, which makes for a slightly sticky situation. The client has two domains: compname.com and fullcompanyname.com. Right now, their website is just HTML (no CMS) and all of the URLs are relative, so both domains work. Since the new website will be in WordPress, they need to commit to one domain as the primary. Right now, it looks like compname.com is the one they've used the most in ads and such, so I'm going to recommend they go with that. However, the client has also used fullcompanyname.com a lot. They don't want to have to setup individual 301 redirects for everything. I think it's ridiculous, but you can lead a horse to water... Our developer has done some research and he may have found a solution that will satisfy the client. I just want to find out if there are any SEO implications. The possible plan is to us compname.com as the primary domain and to park fullcompanyname.com. That way, if someone visits fullcompanyname.com/products/my-favorite-product, it will still work without having to setup 301 redirects. Since the domain is parked, Google won't recognize it as duplicate content, correct? Just to be clear on the whole situation, I'm insisting that all of the website URLs need 301 redirects, regardless of the domain. The primary concern is with a lot of other stuff on the server that isn't related to the site (email campaign landing pages, image files, assets that are pulled in by the client's software, etc.). The client's concern is about redirecting all that other stuff (and there is a lot of it--thousands of files). The parked domain would seem to fix that, but I want to make sure that the client won't get Google slapped.
Technical SEO | | BopDesign0 -
If I want clean up my URLs and take the "www.site.com/page.html" and make it "www.site.com/page" do I need a redirect?
If I want clean up my URLs and take the "www.site.com/page.html" and make it "www.site.com/page" do I need a redirect? If this scenario requires a 301 redirect no matter what, I might as well update the URL to be a little more keyword rich for the page while I'm at it. However, since these pages are ranking well I'd rather not lose any authority in the process and keep the URL just stripped of the ".html" (if that's possible). Thanks for you help! [edited for formatting]
Technical SEO | | Booj0 -
Shutting down a site, where do I 301 it?
I'm working with a few international sites that we are going to collapse into one main site. Our current plan is to 301 the 4 other sites into our main site home page. Is this ok? Is there a better way to do this? Thanks
Technical SEO | | MarloSchneider0 -
Multiple Domains for One Site
We are building a site for a new miniature golf course. They have a long name, which they don't want me to mention, but it's equivalent to a name like Golden State Golf and Putt. They also have a restaurant with its own name and brand that will be a part of the mini golf course and its website, much how Hotel websites have their restaurants on their sites. Before becoming our client they purchased golfandputt.com and want to go with this domain for simplicity sake. In addition to this domain name they purchased 7 others that contain the bussiness' full name in some way, such as: goldenstategolfandputt.com goldenstategolfandputt.net, goldenstategolf-guitar.com etc., As well as: 3 variations of the golfandputt.com domain 3 variations of the restaurants name They wish to have all of these redirect to the main website or the restaurant page to "help with SEO," as they told me. From what I have researched on SEOmoz it seems better to simply optimize the website for Golden State Golf and Putt and the restaurant page for the restaurant's name. Additionally, I'm worried that redirecting the domains to the site will actually hurt them in rankings. If someone can shed some light on what the best practices for this sort of situation are I'd be much appreciative. Apologies in advance for the lengthy explanation but its a bit of a unique situation.
Technical SEO | | TVI0 -
.com domain is an iframe copy of a .net domain?
Hey folks, This one is over my head. I'm helping out a friend's dental office website (www.capitolperiodontal.com), and their home page source code points to the .net TLD for its content apparently: | | <title></span>http://www.capitolperiodontal.com/</title> http-equiv="content-type" content="text/html" /> rows="100%" id="dd_frameset_0001"> src="http://www.capitolperiodontal.net/" name="dd_content_0001" framespacing="0" frameborder="0" noresize="noresize" title="capitolperiodontal.com" /> <noframes></noframes> My idea was to load all the content from the .net to the .com, then redirect the .net to the .com as it has better domain authority and is, well a .com. Any insights what this iframe biz is all about and if my strategy above is ok? Many thanks folks! john
Technical SEO | | juanzo0070 -
New project old domain should I 301 redirect while new sites built
I just took on a larger scale e-commerce project and came across a tricky road block that I need some advise on. Ok I'm building the site from scratch and due to it's complexity it may take 3-4 months before I have it designed and coded. The client has a domain name that has some decent page/domain authority and I would hate to loose that while the sites being built. Currently I have nothing to display as his previous site got hacked and it was deleted by the previous web admin. Being that a blog has already been approved as part of the project I already installed wordpress to keep the domain fresh however here's the issue, I installed wordpress in a folder called blog and debating if I should 301 redirect or 302 redirect his index here? The blog will always reside in the blog folder even after launch. Will performing a 301 redirect pull all the juice away from my index page? I'm assuming yes. IF so what would occur once the project is complete and I make the ecommerce site live in the index page? Thanks in Advance! Mike
Technical SEO | | MikeDelaCruz770 -
Using hyphenated sub-domains or non-hyphenated sub-domains? What is the question! I Any takers?
For our corporate business level domain, we are exploring using a hyphenated sub-domain foir a project. Something like www.go-figure.extreme.com I thought from a user perspective it seems cluttered. The domain length might also be an issue with the new Algorithm big G has launched in recent past. I know with past experience, hyphenated domains usually take longer to index, as they are used by spammers more frequently and can take longer to get out of the supplementary index. Our company site has over 90 million viewers / year, so our brand is well established and traffic isn't an issue. This is for a corporate level project and I didn't have the answer! Will this work? anyone have any experience testing this. Any thoughts will help! Thanks, Rob
Technical SEO | | RobMay0 -
Why Google did not index our domain?
Hi, We launched tmart 60 days ago and submitted to google, bing, yahoo 20 days later. But google had never indexed our website still when yahoo indexed it in one week. What we have checked or tried: 1. We got 20~50 inlinks in one month and now 81 inlinks via yahoo site explorer. 2. This domain has registered for 13 years and we purchased it from sedo last year. We
Technical SEO | | zt673
did not find any problems from domain archive pages. 3. Page similar: the homepage is 50% similar to one of our competitors when we just launched.
So we adjusted the page structure and modified the content one month later and decreased the similarity to 30% (by tools from webconfs.com) 4. Google Robots: googlebot crawled our website every day after we submitted for indexing.
We opened GWT account for it and added the xml sitemap last week. GWT said nothing
was wrong except the time of page loading. Our questions: Why google did not indexed our website? What should we do? Thanks, wu0