In need of guidance on keyword targeting

[Hughescov]

Hello

I'm in need of some guidance as my head has gotten into a spin.

Here's the website - www.onsite-sm.co.uk
Here's the keywords - concrete repair, concrete repairs, concrete repair contractors
Here's the question - The homepage doesn't really rank for anything specific and the concrete repair page isn't really strong enough to rank for the above keywords. What should I do?

Thanks for any help.

[KaneJamison]

I agree with Jared's comments - the current keyword layout of the pages is an effective one. There's probably tweaks that can be made but overall I don't see major issues with having concrete repair as a subpage.

This homepage is ranking on page 1 for "concrete repair west yorkshire". That may or may not be the ideal keyword, but I would focus on link building - run your way through this entire list of opportunities and see how that affects performance.

[Hughescov]

To be honest Mr Fanucci, most of the keywords have been specifically chosen. I'm not necessarily saying they are the correct ones though. Concrete repairs brings up a mix between contractors and DIY concrete and cement options. This is why I feel it might be much better placed to optimise for concrete repair contractors/specialists.

The main reason competitors sites outrank this site is down to links. Not many of them really do social media, blogging, case studies, guest posts etc either..

[Hughescov]

Thanks for the response, Jared.

Your advice is similar to what has already been implemented, thankfully. The natural approach is set in place.

Unfortunately the site still does have quite low metrics, even after working on it for a while. It really seems a struggle to get inbound links to such a site.

[George.Fanucci]

Jared has added some good points. Have you looked at your competitors? Understanding how and why their sites outrank your site? Have you prioritized your entire list of potential keywords and search queries?

[JaredMumford]

It looks like these guys do a lot more than just concrete repair.  For that reason alone, I wouldnt try and fully optimize the home page for just concrete related keywords.

Since the site itself has very low metrics to begin with, you basically have a clean slate.  Id optimize all of the services landing pages for their respective keywords (i.e. concrete repair, concrete repairs, concrete repair contractors for the concrete page, though I would not triplicate any one keyword) making sure they had good titles, good amount of unique copy and so on.

Its a natural approach to the taxonomy which always works well for Google placement.  It wont get your to rank with on-page alone (except maybe some of the more obscure services) so some inbound links will probably be needed.

Good Luck!

[adammason]

If you re concerned about that then I would look at ranking the deeper page at something that is longer tail and lower competition. This should then allow your homepage to rank. Best thing is to test and measure the results.

[Hughescov]

Cheers Adam

I'm worried that both pages will be competing for the same phrases then. Reckon this will affect my chances of ranking?

[adammason]

You could start by optimising the homepage for those terms and track the rankings from there.

Focus on optimising the title tag to include those keywords, looking at the content of the homepage I would say that is fine for now.

From this see what movements in rankings you get. If you still get very little movement you will have to look into starting a campaign to attract some links to your site to further help movement. For this it may be worth contacting a professional to assist on how to go about this.

Let me know how you get on.