No paid conversions shown in GA Multi Channel Funnel

[jbk365]

For some reason paid conversions are not showing in the Multi Channel Funnel and nothing shows under the adwords tab.

What would be the reason?

[JasmineA]

John is on the right track. You must be autotagging or manually tagging your paid search spend. If you are manually tagging, you have to tell GA in the Admin section to allow manual overrides.

If you set up your goals in GA and import them into AdWords, this will help keep your conversion goals unified and solid.

If neither of these are issues for you, then you should double check your timeline, goal chosen, attribution method, and MCF tagging (as you can set up specific things like Brand Google Organic, NonBrand Google Organic, etc).

[john4math]

Did you turn on auto-tagging in Adwords, or put the UTM parameters on your ad URLs manually?  That should fix the issue of Adwords info not showing up in your GA account.  In GA, you have to set up your goals separately from Adwords.  You can have them mirror your conversions in Adwords, but they won't be set up until you do it yourself.