Does changing Anchor text of old built links raise a red flag in Google?
-
I have lot of links (10000+) built against Exact match anchor text so what is solution to that now?
Other than disavowing them all, May I change the anchor text of those links (From Exact Match To Brand Name or naked URL)?
Does Google have algorithms to detect anchor text changes and if so, do those algorithms detect these sorts of changes and raise a red flag on sites doing it.
I respect your opinions but please only comment if you are sure about it because I am already facing a penalty so can't afford to get another.
-
If you have a lot of links that you can control the anchor text on, that's a pretty sure sign that you should remove them. These aren't the links that Google is going to reward or ignore in the long term. Whether you're currently being hurt by them would require a very thorough review on an expert's part, but I'm sure that links you place manually are links Google doesn't want to count.
There are thoughts that Google is using its "link churn" patents to use the rate at which anchor text or links change as a part of rankings, but it's not known exactly how the mechanism works. Regardless, if the links are spammy and you're subtracting spammy links rather than adding, you won't get hit by any mechanisms designed to flag artificial rank manipulation.
Do try to remove links before you disavow them. Disavow is a last-ditch option, and Google still won't accept it if no effort has been made at removal.
-
first of all: you won
t get an answer here that you can rely on like a guarantee! The only thing you
ll get are opinions and maybe experiences... that might sounds a little bit frustrating but that`s it.What I can tell you from my experience is that changing the anchor text of such a high amount has a very big chance to raise a red flag. Officially it
s not known that google has an algorithm to detect that BUT I won
t rely on that!If Google has already marked those links as "bad" the only way to overcome this issue is nofollow or to disavow them... if they were just a few ones this wouldn`t be such a problem but according to your numbers I would not recommend to rename them
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
[Question] 880 old back links suddenly disappeared from google console
Hi everyone Last month I bought a premium domain from an auction, right after I bought the domain, I added it into google webmaster tools. It showed me site traffic, and 893 backlinks. So until today, all those backlink count was there. And when I checked the console today, it shows only 13 new backlinks which I started building last week. what has happened to all those old 880 old backlinks?I checked from Moz, those backlinks are still there. Am i doing something wrong? Or is this another Google dance? URL https://goread.io
Intermediate & Advanced SEO | | gizmos120 -
Anchor Text vs. Button Links
Hi How important are anchor text links within your own site vs. buttons for SEO? We've redesigned some of our pages from anchor text links to buttons which are just clickable images.I know historically this isn't the best way, but is it still as important as it used to be?
Intermediate & Advanced SEO | | BeckyKey0 -
Site-wide links with optimized anchor words?
Hi Moz community, I work at a web design company. I found my competitors have a lot of site-wide backlinks from their clients with optimized anchor text "affordable web design by XXX". Some of the clients' website are not even relevant to web design or design industry. I am sure those are dofollow links. Although I heard a lot of sayings that site-wide backlinks look unnatural and spammy, why the top ranking guys are still using this way to acquire backlinks? Does Google really actually say no to this? Thanks for any help and explanation. Best, Raymond
Intermediate & Advanced SEO | | Raymondlee0 -
Multiple 301 redirects and old site content appearing in Google results
I have found that for some Google searches the old version of the site on a completely different domain is appearing on page one of the results, while the newer site is only on page 3. The old site is redirecting to the new site with a 301 redirect, however there is also an additional redirect on the new site to force SSL. Despite this when you view the Google cache of the result that appears in Google the content of the page is still the old site. Is this normal or is Google not following the chain of 301 redirects? Edit: I just found out that downloading the page by right clicking a link and clicking download rather than viewing it in a browser leads to the old site appearing and the 301 redirect not being followed.
Intermediate & Advanced SEO | | freshleafmedia0 -
Are Navigation links different to static links
We are trying to reduce the number of links on our homepage. We could remove some fly out navigation links, We rank 1st on Google for some of these links. Would removing these hurt our SEO. The links are accessible 1 level down if we remove the homepage.
Intermediate & Advanced SEO | | Archers0 -
Anchor text
my website hit by penguin update on april; i check my anchor text and found that i had 1790 anchor links for " air conditioning nyc" i erase them almost a month ago but it still shows on the website report. how long it take seomoz see the changes and what about google. if someone have any idea how can i bring my site back to the top pages. thank you
Intermediate & Advanced SEO | | eoberlender0 -
Transfer link juice from old to new site
Hi seomozzers, The design team is building a new website for one of our clients. My role is to make sure all the link juice is kept. My first question is, should I just make 301s or is there another technique to preserve all the link juice from the old to new site that I should be focusing on? Second Question is that ok to transfer link juice using dev urls like www.dev2.example.com (new site) or 182.3456.2333? or should I wait the creation of real urls to do link juice transfer? Thank you 🙂
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
What are the different tactics for getting ranked/ included in Google finance searches such as http://www.google.com/finance/company_news?q=NASDAQ:ADBE
I don't know what ranking factors they are using for this feed. The results vary greatly from a search done at google.com or google.com/news and google.com/finance I'm working with a website that regularly publishes finance-related news and currently gets traffic from google finance. I'm wondering what we can do to optimize our news articles to possibly show more prominently or more often. Thanks
Intermediate & Advanced SEO | | joemascaro0