Social Signals Inquiry Regarding Competitor
-
There is a competitor in my sites industry, and per various tools like opensitexplorer, quicksprout, and searchmetrics, they have an evenly amount of massive (100k+ per page) facebook social signals (likes, shares, comments) to around 25-50 of their top pages on their site.
They have no social media presence in terms of a fan page, and they rank on the first page for almost every single keyword that is niche related.
How could it be possible to naturally have the same number of facebook social signals to all of your top pages?
What have they done to even accomplish this, and is it only a matter of time before Google recognizes the black hat tactics they've put in place to manipulate the search engines?
-
Since it is shares and likes in a matching number for each page it sounds like the probably bought a service from a site like Fiverr to give them a certain amount of shares, follows, re-tweets, etc. They could also be using a program like Synnd to automatically get social shares.
Either way, I wouldn't spend much time worrying about it.
-
Without much more information, I can only say that Google isn't likely to ban a site manipulating signals they don't appear to value. Keep checking on the organic side.
-
Id prefer to keep the competitor and industry confidential. These aren't followers that they have, it's shares likes and comments to their top pages on their site. The same total number of these signals are going to each top page per ose and search metrics.
-
This is really broad. Can you give me the industry? How about the competitor?
Google 'dialed down' 'social signals' a couple years ago. Social is almost nil if all they're doing is buying followers. You're far more likely to find an answer on the organic side.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social Media Exhange.. In wich SEO side?
In wich side of seo would you guys class the Social media exchange? White, Black or grey? The principle of Social Media Exchange is to like social page to gain points. That you will give a part to people that likes your social media page. Thanks
Social Media | | bigrat950 -
Social Media Tool
Hello Everyone,
Social Media | | vndflkvnlkzdfnv
I'm trying to find a tool that allows me to post to twitter, facebook and google+ at the sametime. Does anyone have a recommendation? Thanks!0 -
Competitor has 50 linking root domains, 2500 facebook likes
Hello, A competitor of ours is ranking way higher than you would expect. They have very few links, half the DA and homepage PA of us, yet they rank several slots higher. On analysis, the only difference seems to be that they have 2500 facebook likes. Did they buy likes? Have you seen anything odd like this before? Thanks.
Social Media | | BobGW0 -
Which holds more weight..Citations or Social?
If a client has budget constraints, would it help local rank more if we placed emphasis on building out a couple citations each month for them or boosting their social posting frequency? Does one carry more weight?
Social Media | | satoridesign1 -
Building links to a Twitter/social account
I've seen plenty of articles about using Twitter to build links, but how about building links to a Twitter account? Does registering on sites and directories like Topsy, Twellow and Klout help? We can link to Twitter accounts on our own websites and other social profiles, and use it as our link on blog comments etc, but is there anywhere else specific?
Social Media | | Alex-Harford0 -
Social doesn't help SEO (article), what are your thoughts?
Social doesn't help SEO (article), what are your thoughts? http://www.imediaconnection.com/content/32887.asp?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ImediaConnectionAll+%28iMedia+Connection%3A+All+Stories%29
Social Media | | activitysuper0 -
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Social Media | | rrad0 -
How can you bulk search by email for social networks?
Hello Everyone! We're trying to launch a Social Media campaign for our website and in order to reach more people and follow/invite them to our social profiles we thought of finding them by their email addresses (i read a post somewhere - maybe seomoz, maybe not can't remember). Can anyone suggest a tool or best way of researching ~20.000 email addresses to find out / filter what social networks have this email registered? Much appreciated! Alex
Social Media | | pwpaneuro0