Advising clients on Blogs, twitter and social
-
I am looking to put a crib/cheat sheet together for clients about writing content, blogs and twitter and other social.
I want this to be SHORT - SHARP and to the point. Any advise is appreciate.
This is what I have so far....
Blogs - Tell the world what your company is doing, whats new, also link it to the news - BE INTERESTING - Educate don't just say "we offer this services its great" - make it relevant BUT do not be obvious - ask yourself would you read this blog find it interesting - read it again - what did you learn?
Twitter - Treat like a micro blog with a personality - use it to great a company personality do not just link to your site when you do a blog post - comment on news events - BE INTERESTING - BE FUN - Make people want to engage with you - we recently tweeted this:-
eg:- Something pointless for the weekend - See fun video link.
Social - Again use it to create a company personality - be fun but do not just copy and paste the same content - judge your audience.
Feel free to help....
-
Totally agree - amazing reply - I was think about doing bullet points for each section - i.e. a short paragraph/sentence or two and then bullet points of do's and don't for blogs, twitter and other social platforms. Will think about them tonight and try and post tomorrow.
-
That's more for social and viral and giving your company a personality...
-
Yes I agree but I feel to also comment on news/events - don't always say this is why we are good. I think it's good to say to the person writing it - do you find this interesting - would you actively read a blog like this. Find your company UPS and personality in the blog.
-
When letting clients know about how to go with Blog, Twitter and other social entities, try to keep your language as simple as you can and talk about how it will benefit them!
If I would be at your place, I would have done something like this:
Blog: An area on your website that let your audience/customers informed about what you are up to and what your plans are in the near future. Don’t try to sell your service rather try to educate your audience and set your image as an expert by providing them valuable content on regular basis. Your aim from the blog is to create and engage a community around your brand.
Twitter: A platform where you get a chance to interact with your audience and set your positive image within the market. Instead of dropping the links again and again, try to communicate with the audience and give them a feeling that you listen to them and care about them. People love the brands who listen to them.
Social: “Don’t Sell, help them buy” this is a perfect definition of social. Try to be as humble as you can and set a positive image within your audience. Do not expect a ROI from social (atleast not directly) but use it to bring awareness within the people and engage with them with the brand that later can help you bring word of mouth and conversions.
Hope this helps!
-
Cats! Pictures, videos, animated gifs - lots of cats!
-
Too many blogs are "corporate blather'.
If you have been active in your industry for any length of time you should be able to do these things for your customers....
-
answer the questions that customers repeatedly ask about (receptionists, sales people and others who have first-contact-with-customers can tell you this)
-
answer the questions that customers are not asking but they really need to know (the guys in maintenance and repair can tell you this)
-
tell customers the things that will surprise them (these are amazing customer testimony, performance stats from manufacturer testing, data from your repair guys, comparisons with competing products... this is the stuff that your R&D staff and customer service people can tell you - have them chat it up with enthusiastic customers)
Honestly, nobody is going to thumbs up, share and link to "crap about your company" even if you think that it is "real company shit". However, they will thumb up, share and link to the three items above.
Move the focus from "your company" to "your customer" You need to tailor the message... "To what your customers want to know, will find useful or find interesting, entertaining or helpful."
This is "real customer shit".
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone know the benefits of sharing articles blogs posts on stumble upon?
Hi ALL, Just wondering if it is worth setting up a stumble upon account and sharing our articles or blog posts? I noticed a few companies in my industry who write alot of blog posts who share their articles to stumble upon. Anyone have any insight into the benefits of doing this for SEO? Cheers
Branding | | edward-may0 -
YouTube transcript being used for junk blog?
Should I be concerned about youtube transcripts with our brand name being used to populate junk blogs? I just noticed this with freshweb this morning: http://www.sharehomevalue.com/blogs/11567. There are about 4 pages of results like this... mostly Korean websites.
Branding | | SSRMarketing0 -
Guest blogging & duplicate content
This feels like a question I should know the answer to and I'm a tad embarrassed to ask, but the part of my brain that gets tripped up by somewhat simple things sometimes, is begging to ask just to confirm my understanding. I want to make sure I have it right it prior to giving advice. When one guest blogs I assume that it is critical to create content that is original and unique to that one instance of the guest blog. That means, do not also put that post on your own blog and do not submit it to any other blogs for inclusion. This is both for duplicate content issues and also to respect and not put in jeopardy for duplicated content, the blog owner you are guesting for. Is this correct? Are there any scenarios in which there might be a deviation of this "rule"? Like some use of canonicals or anything else?
Branding | | gfiedel0 -
First 500 Twitter Followers....
I am about to start a brand new twitter account... I have been reading about people offering to set-up accounts with 500 followers... I assume these are spammy/fake profiles. I was thinking of looking into twellow.com or twiends.com. Any experience with these? How do you get your first 500 followers? Also any other ideas? AND Does the follow back model work i.e. you follow me and I follow you.... I would of thought healthy twitter accounts for more followers than people you are following.... Discuss... 🙂
Branding | | JohnW-UK0 -
SEOmoz Twitter Account Graphic
Hey guys, Could someone please tell me how the SEOMoz team were able to add a graphic on their Twitter profile (https://twitter.com/SEOmoz) underneath their followers? It's the graphic of the plane flying. When I go to the Twitter settings, I only seem to find how to change the background of the profile, nothing in regards to adding a graphic on that spot. Thanks!
Branding | | Michael-Goode0 -
Best to have separate private and the business twitter accounts?
Just starting to use twitter and can see its potential but I have a personal account, one my holiday letting business and one for my CCTV installation business. Obviously the problem is I have to login to each account separately and post relevant tweets. I like the idea that people following because they're interested in the subject but the downside obviously is that I have to split my time and my total followers across three accounts. What do you do with your twitter presence focus on one account or have separate accounts?
Branding | | whitbycottages0 -
One writer, multiple brands - optimizing rel=author across several blogs
Our company has a few different brands, each with their own domain and site. These are not microsites intended to drive traffic to a main site; they all have independent e-commerce functions, full product lines, etc. Imagine we run Plumbing Widgets Inc, Kitchen Remodeling Company, and Springfield Countertops. It's not immediately obvious to surfers that one parent company operates all of these brands, and we're fine with that. Considering that it enables us to own a lot of SERP real estate for some money KWs, we're more than fine with it. We'd like to create a blog for each of these sites/brands. Here's where it gets tricky. After doing some reading, I am persuaded that using rel=author will help us with SERP CTR and possibly rankings themselves. I am going to be writing all of the blog content, at least to start. I don't think I want to rel=author myself on all of these discrete blogs, do I? And surface the fact that one person is the head writer for the blogs of all these brands? Creating blogging pseudonyms doesn't seem like a good idea, since part of the value of rel=author is genuine social engagement, and creating social personas that seem genuine is probably more trouble than it's worth. (Not to mention icky and dishonest.) Should I choose a customer service rep or manager for each brand and use their names and social identities (with their permission, obviously)? It seems like that would involve challenges of its own. I've ghostwritten for one business owner before, but this is on a larger, more complex scale. Any insights are appreciated!
Branding | | CMC-SD0 -
How to get Social Mention from an Expert in A field you know nothing about?
I have read many posts on this. However, the one thing I find challenging is getting an expert to give me a social mention. In many cases they have shared something similar in the past, and in many cases they are too busy. IMO building relationships via forums is the easiest way to find experts who will mention my site. I can engage them in a thread, and eventually take it to a Personal Messages. After building a relationship I can ask for a link or a social mention or to guest post or something. I have attempted contacting many experts via Blogs, E-mail, Facebook, Google + etc. for many different sites, IMExperince most “Experts” (people with large followings) will not give a noob (new site w/no rankings or new user w/no following) the time of day, nor a social mention. I have read many posts on engaging experts: tag them; send them flowers; like every post; make great comments. My result… bruised lips (from kissing behinds). I work with an SEO company, and every new site we work on seems to require a unique strategy for ranking. When we work on building relationships in fields we know nothing about, the outcome is weak. Unless we use forums. What are some strategies that work for you? what approach do you take when you have to build a relationship with someone you cant give value to?
Branding | | SEODinosaur1