Target multiple keywords on homepage?
-
Hello. I've got a situation in which I could use some help.
A client is in the business of auto parts for European cars. He is VERY stubborn in wanting his homepage to rank 1st page for a keyword for each car brand, for example:
- audi autoparts
- bmw autoparts
- mercedes benz autoparts
- jaguar autoparts
Basically, 15 keywords (one per brand) in total. How would you guys handle this? I can't seem to find a natural way to optimize a homepage for all these keywords at once. I've suggested landing pages for each brand/keyword, but he won't accept it.
Is there anyway to do this or will this be a dispute with my client to convince him about the landing pages idea?
Thanks a lot!
-
Thank you guys for your answers! You just confirmed what I always had in mind.
Honestly, his budget is VERY low for what he wants and his expectations of what SEO can do are completely out of proportion (he believes SEO could put his homepage on the first page in a couple months).
I guess I will continue to push the idea of different landing pages per brand, or ultimately, be brutally honest and make it clear that his expectations don't match his budget and he'll never get the results he wants without a huge investment.
Thanks again!
-
As Matt said, "the client can want whatever the client wants" but it doesn't mean anything unless they have the budget to make it a reality. Off hand, I'd say a project entailing a super-substantial investment in content and publicity and a minimal time frame expectation of at 24 months should be what the client is being told to expect.
If they're your client already, your job would be to give them some sort of estimate of the cost to achieve their goal. Run a OSE report for the client that compares his site with those of the top competitors for one of the keywords, then do the same for each of the keywords. Cut and past the reports into a document and lay them out in front of the client and show them the investment his/her competitors have made in their sites. Then explain that he's probably going to have to exceed their investments if he's going to move above them in the search results.
-
The client can want whatever the client wants but in this case, there's almost no way you're going to rank 15 moderately difficult keywords on a single homepage. You can try with a variety of anchors & content, lots of good internal linking, etc. but no, you're right about the multiple landing pages - it would be better for ranking, better for CTR, better for CRO ...
It's better to explain and have this out early than later. It's going to be a dispute either way because you can either attempt it (and not likely achieve those sort of rankings) or you can argue with them now, point out that titles should only be a MAX 70 characters (65 better) and how you can't even get all the brands into that title, let alone naturally or without spamming.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Choosing the right keywords when the products are similar
What keywords should I choose if I have 3 similar products, only the value differs?
Keyword Research | | Voucherstore 0
It is recommended to use the same keyword, and change the value? Example: Product 1: $ 100 discount coupon
Keyword: $ 100 discount coupon Product 2: $ 75 discount coupon
Keyword:? Product 3: $ 50 discount coupon
Keyword:? Any advice? Thank you, Sergio K.0 -
International Keyword Research
Good morning! I have a quick question about international keyword research. So, I created a keyword list full of terms that we want to analyze in Latin America. My question is around search results. For example, if the keyword I am analyzing in English is "apples" and I choose the region as Mexico, should I submit the keyword to be analyzed as "apples" or the Spanish translation "manzanas"? I am confused as to whether the results account for the translation of someone searching "manzanas" in Mexico to the English term "apples" and how that whole process works. Let me know if I need to elaborate because I understand that the whole question is super confusing haha. Thanks for any help you can give! 🙂
Keyword Research | | BlakeSmith31 -
Keyword research for new website
Hi guys, I'm pretty new to all this so please bare with me if I sound like a total noob. I've been tasked with doing keyword research for our new website to work out what we want to rank for. We are a b2b outsource provider of telecommunication services, contact centres etc. I'm looking for advice on how best to start the keyword research, what I should be looking for etc. At the moment I'm using a list of keywords provided by the sales team, running these through uber suggest for other variations and then putting them through Google's keyword planner. Once I've done that I'm looking at ones with higher volumes of searches with low competition. Is there anything that I'm missing? I'm trying to cross reference this with intent, looking for searches linked to people wanting help, a provider, to buy etc. Thanks in advance for any help guys, I really appreciate it. Leo
Keyword Research | | Leo_Woodhead0 -
Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?
I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales". Over the last thirty days, Bing reports a volume of 5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening?
Keyword Research | | Kevin_P0 -
Keywords for fabrication (welding) company??
I've been tasked with finding the keywords for our website. The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords. I'm not sure if its peoples imagination or if there's a general unwillingness. Can anyone make any suggestions here? Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working? Or even a way to see what keywords our competitors use?
Keyword Research | | Resolver1010 -
What is the time frame for the search volume on a Keyword?
Let's say I search for AP automation and the search volume comes back as 210, where did that number come from? Is this how many searches by day, by week, year to date, etc.?
Keyword Research | | SheriGolla0 -
How many keywords should I target per page / per site?
Hi, I am doing some keywords research and I just wanted to check my understanding of keyword theory. Is it best to select 1-2 keywords per page of the site? Or should you target the whole site towards a few keywords? Thanks, Barney.
Keyword Research | | barnst0