Organic key word ranking
-
I just noticed we are ranking above our leading competitor for the key words “Joint Care”. Comparing the stats I see the PA for our page is 14, whereas their’s is 18 . (also their DA is 42 whereas ours is 35). So I’m not 100% sure as to why we are ahead of them, is this due to us having 10 links whereas they only have 4 links to the respective pages?
-
How you are checking the rank will influence the result. Checking from your own computers that often "visit" your own site can make your own pages show up better in the rankings.
Did you try using a rank checking service, or an anonymous Google search tool like startpage.com ?
-
Hi there! Adding to what Moosa Hemani said, Google sometimes honeymoons new pages and sites (not sure how old your site is). I can also tell you from experience that page rank and page authority do not always tell the tale in who outranks who. If this were the case, all of the massive websites would completely dominate. Years ago, I had a website called www.iphone5newsblog.com that sates the #1 result for "iPhone 5" for more than a year, and the blog had a page rank of zero. As Googles moves away from links and toward better understanding page content, now more than ever, search engines can discern both authority and relevancy from content alone.
-
Ok, the answer might bore you but this is what the truth is all about so here I go!
Search Engine use around 200+ different signals to rank a website and this links, DA, PA are just the indicators of few.
There are several other reasons why you are ranking above them like:
- Your content is more relevant against that query
- You might have got better quality content then your competitor
- The links that are pointing to your website are less but quality always outranks quantity so maybe you have got better quality links then your competitor
- My be the bounce rate of your competitors website was more than the bounce rate of your website
Long story short, there are tons of possibilities why your website is ranking above your competitors and one of them or may be all can be right or wrong!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking for a word when your image is showing up as #2?
I'm trying to rank for several specific words in my industry. I've noticed that many of the pages I'm trying to rank for the specific words, the main image of the page is being ranked. So my question is should I still try to rank my page even though the image is ranking as the first image displayed in the google results. Will this count against me by Google if I do? Or should I try to make the image being ranked more enticing for google searchers to try to increase traffic? Right now the images are not generating many clicks.
On-Page Optimization | | mr_w0 -
Product Landing page- Key Words used too often.
Hi There to everyone. I'm very new at SEO so I appreciate all the help I can get! Question: on my e-commerce website, one heading is "USB KEYS", then when you click on that, you get a page full of products with the word "USB KEYS" on the title, such as "4gig black USB KEY".. So then I do the MOZ Page grader and get a low score because on the product landing page it thinks I've used the word "USB KEYS" too much, like 72 times,.. But I have to use it- Cause it has to be in the product title! Is this ok!? thanks
On-Page Optimization | | cowhidesdirect0 -
Sudden drop in ranking for important keyword? No penalty / other issues detected
Hi For our site we previously ranked well for the term "botswana safari holidays" on the page: http://www.naturalworldsafaris.com/destinations/africa-and-the-indian-ocean/botswana.aspx We've suddenly seen a dramatic drop for this term, currently ranked #43 on Google UK. There are no penalty notices in Webmaster tools and the only edits to the page recently have been to include the term "Botswana safari holidays" in the page title and the on-page h2 (previously Botswana safaris and holidays). Any suggestions why we have seen a large decrease for this term? We expect to see some fluctuation but this one seems a bit dramatic. We've not lost any backlinks to the page that we know of. Thanks for the help.
On-Page Optimization | | KateWaite0 -
Page 2 is ranking
Hey All, I'm working on a wordpress site project and in analytics the sites ranking url is page 2. is this a problem?
On-Page Optimization | | CobraJones950 -
Regarding Ranking.
Hi, Could anyone please advise me on how long would he take to get my website ranked in the top 3 results on first page on google. It's an university's website and close to no university's in Malaysia are doing SEO
On-Page Optimization | | navinan0 -
Could incorrect H1 tag stop a page ranking?
A few weeks ago I added an image to the top of each page and somehow (I've only just noticed) the image was inside an h1 tag. Presumably this would be the first element google would crawl and would it consider the image the h1 possibly confusing google about the pages content? My actual h1 further down the page would then possible be disregarded by google? The pages I am talking about have dropped in google and I wonder if this could have been the issue?
On-Page Optimization | | SamCUK0 -
Fixed horrible title tag on home page, and lost ranking. Will it come back?
I was helping out someone on their site and its home page ranked on page 2 for their term, and the title tag was horrible. It was 160 characters long with lots of near repetitive keywords ([keyword] - adjective [keyword] - adjective [keyword] - adjective [keyword] etc.) -- typical title that Google would penalize when it got around to it. So I created a title that made sense, for the keyword, and that followed the best practices of Google recommendations. Now it's dropped off the index. (EDIT: sorry, still in index, just not even in top 1000) Is this something I should not have done? I was just trying to keep them from getting slammed. And, how long should I expect it to take to get my ranking back? This is the only page title I changed.
On-Page Optimization | | bizzer0 -
Does targeting more than one keyword or keyword phrase effect rankings?
Hi, We have a homepage where we are targeting three main keywords. 'Cheap books', 'buy books' and 'used books'. We are ranking well for cheap books and making progress on the more competitive buy and used. My question is how many keywords can you reasonably rank for on one page. We are targeting other keywords on other pages and having some success - but is three the maximum or is that too many?
On-Page Optimization | | Benj251