Organic key word ranking
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I just noticed we are ranking above our leading competitor for the key words “Joint Care”. Comparing the stats I see the PA for our page is 14, whereas their’s is 18 . (also their DA is 42 whereas ours is 35). So I’m not 100% sure as to why we are ahead of them, is this due to us having 10 links whereas they only have 4 links to the respective pages?
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How you are checking the rank will influence the result. Checking from your own computers that often "visit" your own site can make your own pages show up better in the rankings.
Did you try using a rank checking service, or an anonymous Google search tool like startpage.com ?
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Hi there! Adding to what Moosa Hemani said, Google sometimes honeymoons new pages and sites (not sure how old your site is). I can also tell you from experience that page rank and page authority do not always tell the tale in who outranks who. If this were the case, all of the massive websites would completely dominate. Years ago, I had a website called www.iphone5newsblog.com that sates the #1 result for "iPhone 5" for more than a year, and the blog had a page rank of zero. As Googles moves away from links and toward better understanding page content, now more than ever, search engines can discern both authority and relevancy from content alone.
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Ok, the answer might bore you but this is what the truth is all about so here I go!
Search Engine use around 200+ different signals to rank a website and this links, DA, PA are just the indicators of few.
There are several other reasons why you are ranking above them like:
- Your content is more relevant against that query
- You might have got better quality content then your competitor
- The links that are pointing to your website are less but quality always outranks quantity so maybe you have got better quality links then your competitor
- My be the bounce rate of your competitors website was more than the bounce rate of your website
Long story short, there are tons of possibilities why your website is ranking above your competitors and one of them or may be all can be right or wrong!
Hope this helps!
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