Link text
-
Can anyone give me any advise regarding anchor text in back links on external sites. I have about 8 bloggers reviewing our products on their sites. When they link to our site, they either use the words of our company name or something like “click here” as the words in the link.
There are a few key words that we are wanting to improve for so should those words be made as the live link on their site?
-
As Martijn said before me it's very important that the anchor text is natural. Nowadays Google also looks at surrounding text so the actual anchor text has lost it's value. I would recommend that your bloggers link better than they do now. A click here link is indeed not the best approach.
The company name should be find if it's to the homepage, but for a product page it would be better to use the product name or something relevant. (Nimbus 2000 VS Broom for example)
Don't over optimize though. Google doesn't like manipulators, just let your reviewers make up the anchor texts. Most you can do is to ask them to place the link in a more appropriate sentence than 'click here'.
-
HI Amelia,
Ok so with that in mind, if I were to have a word to a link, that was related to the page on my site in terms of topic and content, would that be alright from a Google perspective?
Thanks,
Pete
-
Hello,
You are better off not getting keyword rich anchors these days. I wouldn't change a thing if I was you. Google isn't happy by this type of link (apparently it's a 'bought' link even though no money has changed hands), so you're better off making sure it looks as natural as possible.
Best wishes,
Amelia
-
Hi,
Always think about: would it be normal if they would link to a page on my site with that kind of anchor link. If the answer would be yes because the link text will be the same as the product name then it's OK. I would always be very cautious with this. This is something we used to call rich anchor text spam if you would take this the wrong way and try to get all your links with the anchor text fully related to your page.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Link Building and Link Juice Quality
Hi There! I manage the website for a law office that covers many geographical locations. For very specific niche content, we would prefer to create one piece of content and link to the various geographic locations where we would handle that topic instead of posting multiple variations of the same content for each specific geographical area. If we put a button on these pages that has links to each location, will that have the same "link juice" effect to the pages we're linking that linking directly in the text would? (example: the Where can we help you? button on this page : http://www.zdfirm.com/volkswagen-recall/) Thank you!
Link Building | | ZDAdmin0 -
Link Building - Affiliate Link Programs
I'm getting some conflicting information when researching this... I want to create the most organic link building strategy that not only gets high authority sites linking to a website, but relevant websites. I'm creating an affiliate link program where I link to partner and affiliate companies, who in turn link back to me. The question is where to put these links. I was initially thinking of putting them in the footer so they add credibility to every page, and in turn ask my affiliates to do the same thing. However; some sources say that Google no longer looks at links in the footer section. Is it true that Google doesn't count links in footer sections? And do you have any tips on creating this Affiliate Link Program?
Link Building | | reidsteven750 -
Link removel
When removing links should I be worried about bad links from websites that have already been deindexd from Google or should I think that since it is not in these index any more it cant do harm?
Link Building | | Joseph-Green-SEO0 -
Removed Link
After I have removed a link, how long does it take for it to be reflected in Google WMT?
Link Building | | raph39880 -
Where to link?
Hi I need to gert this page up in the rankings http://www.kerryblu.co.uk/wedding-headbands-70-c.asp but am getting no where fast. When applying for links should I direct them to this page or to the homepage, and let them filter through. Thanks
Link Building | | Yorkie0 -
Link building
What is the difference between External Followed Links and Total External Links, why are the numbers different? Should the numbers not be the same? I have a difference of 24 links can anyone explain why?
Link Building | | vendorshop0 -
Link Churn - where have all my links gone?
I am sure most of you have asked yourself the question I'm asking right now.. Where have all my links gone? I am starting to get twitchy now. I would estimate we have lost around 60% of our links in the past 3 weeks. Does anyone have any comeback stories? Feel like I am back to the start again. I have made a number of changes on the site not least removing a reciprical link page.. that had over 200 links on it but from reading one of Rand's tweets is it true that linking out could be good again?
Link Building | | robertrRSwalters0 -
Vary Anchor Text for your internal links?
Something I had been pondering with all the new updates and signals Google is looking at, and also considering the fact that many website's overdo internal linking and almost everyone uses exact match anchor text for it. So my question is - is it effect or counter-effective to vary your anchor text for internal links? If you think its effective, what is a reasonable proportion for exact anchor text match to varied ones.
Link Building | | Syed10