How do you get these sitelinks in the SERPs?

[EcommerceSite]

How do you get these to appear - http://imgur.com/xV5LA6E Does a website have any control over what appears?

[ChadC]

I would start marking anything and everything you can, that makes since to. I mean the Big three have all said that it is the future of the web, so why not start now. I would say top priorities would be marking up things that are already showing in the SERPS... products, prices, reviews, ETC. I think that breadcrumb makes a lot of since to mark up since it could be easily used by a Crawler to understand site structure.

[EcommerceSite]

I have heard mixed things on schema.org. Is it worth going through your site and doing that? I work for an ecommerce site. Should we do every page or just category and item pages (our landing pages)?

[ChadC]

To my knowledge these site links are links Google's algorithm has decided to display. To directly answer you question there is no magic bullet to get them to display, but here is a list of things that might influence Google's decision to display them. Hope this helps

• Make a site with a clear hierarchy that Google's crawler can easily navigate
• Offer a sitemap to your users with links that point to the important parts of your website
• Create a useful, information-rich, quality content
• Use text instead of images to display links
• Make sure that your title tags and ALT attributes are descriptive and accurate
• Check for broken links
• Use anchor text and alt text that is informative and relevant on internal links
• Include your most important pages in main menus
• Use a breadcrumb's and mark them up with Schema.org

Additionally once you have site links showing you can manage them (tell Google to ignore ones you don't want)  through Webmaster tools. Good Luck!

[CommT]

Hello Niners,

There's very little control over this... Via webmaster tools you can demote a sitelink, but you can't tell Google which pages to choose. You can also turn the feature off altogether (though WHY someone would want that is beyond me...)

I guess you have control over the hierarchy of your site, so you could influence the sitelinks, but I don't really know how you'd go about doing this....

Best of luck,

Amelia