How do you get these sitelinks in the SERPs?
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How do you get these to appear - http://imgur.com/xV5LA6E Does a website have any control over what appears?
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I would start marking anything and everything you can, that makes since to. I mean the Big three have all said that it is the future of the web, so why not start now. I would say top priorities would be marking up things that are already showing in the SERPS... products, prices, reviews, ETC. I think that breadcrumb makes a lot of since to mark up since it could be easily used by a Crawler to understand site structure.
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I have heard mixed things on schema.org. Is it worth going through your site and doing that? I work for an ecommerce site. Should we do every page or just category and item pages (our landing pages)?
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To my knowledge these site links are links Google's algorithm has decided to display. To directly answer you question there is no magic bullet to get them to display, but here is a list of things that might influence Google's decision to display them. Hope this helps
- Make a site with a clear hierarchy that Google's crawler can easily navigate
- Offer a sitemap to your users with links that point to the important parts of your website
- Create a useful, information-rich, quality content
- Use text instead of images to display links
- Make sure that your title tags and ALT attributes are descriptive and accurate
- Check for broken links
- Use anchor text and alt text that is informative and relevant on internal links
- Include your most important pages in main menus
- Use a breadcrumb's and mark them up with Schema.org
Additionally once you have site links showing you can manage them (tell Google to ignore ones you don't want) through Webmaster tools. Good Luck!
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Hello Niners,
There's very little control over this... Via webmaster tools you can demote a sitelink, but you can't tell Google which pages to choose. You can also turn the feature off altogether (though WHY someone would want that is beyond me...)
I guess you have control over the hierarchy of your site, so you could influence the sitelinks, but I don't really know how you'd go about doing this....
Best of luck,
Amelia
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