Redirect to get better ranking
-
I have three pages of my website ranking for a keyword: landing page and two blogposts. They all rank on top of page 2 (positions 11-13).If I redirect these articles to the landing page, will it help to bring it up in rankings?
-
Possibly, but as Keri says, it comes with substantial risks as well. I did a video post about this awhile back that may be worth watching:
http://moz.com/blog/save-your-website-with-redirects
I'd make sure your supplemental pages link appropriately to the landing page, and make any necessary on-page improvements before considering a redirect.
On the other hand, if the supplemental pages don't offer unique content or mostly consist of duplicate content, it may be appropriate to redirect.
Hope this helps! Best of luck with your SEO.
-
Thanks for your response, Keri!
I agree, it's not a long term strategy, but I'm really confused why it's happening. Our competitors have their landing pages ranking in top 5, we have three pages ranking on page 2
-
If you redirect those pages to the landing pages, the content that was helping those pages rank would be gone. It's not a long-term strategy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect 410
I used http status code as 410 for some low quality pages in my site to Redirect to homepage. is this useful to improve my homepage authority?
Technical SEO | | ghorbanimahan
my website is: Nitamoshaver.com0 -
Redirect Chain Domain
MozPro is highlighting some redirect chain issues with our domain that I do not recall ever setting up in our redirect list. In our Moz Pro Campaign I see the Site Crawl has flagged 36 Redirect Chain Issues. I understand how the redirect chain errors can happen but I do not recall ever manually redirecting our domain, yet I have http://stickylife.com, https://stickylife.com & https://www.stickylife.com all associated in one of our redirect chain errors. When looking at our redirect files I do not see any of these domain redirects and wonder how this has happened and how to fix it. It appears as though our HTTP and HTTPS is causing some redirection. I wonder if this is coming from our DNS settings?
Technical SEO | | StickyLife0 -
301 redirect question
Hi Everyone When doing 301 redirects for a large site, if a page has 0 inbound links would you still redirect it or just leave it? Im just curious on the best practice for this Thanks in advance
Technical SEO | | TheZenAgency0 -
How does this rank? - a page that is 301 redirected
How does a 301ed page rank in google? In google I searched for" ikea.ca" which is set up as a 301 redirect to www.ikea.com/ca/en and was surprised to see the url --> www.ikea.ca actually ranking. IKEA Canada <cite>ikea.ca/</cite>IKEA Featuring Scandinavian modern style furniture and accessories. Include storage options, lighting, decor products, kitchen appliances and beds. Bedroom - Kitchen - Living Room - IKEA North York
Technical SEO | | Morris770 -
301 redirects
Hi, I am a working on a new web site, and I want to redirect all the urls of another site (on a different host) to this one. According to both hosts it is "impossible" to do this for all urls. I don't believe that to be the case, but how do I do this? And, should both sites be hosted on the same server first?
Technical SEO | | vibelingo0 -
302 Redirects & WordPress
Hi Mozzers- We started a WordPress blog for one of my clients to help improve the domain authority, increase visits, etc. a few months ago. I ran a crawl report a few days ago and noticed that the /trackback/ pages are getting redirected to the appropriate page using a 302 redirect not a 301 redirect. I've search through the forum looking for other similar questions and found one. The answer suggested that I use the TAC plugin and check for any malicious code. I did this and found nothing. Another response suggested using the Redirection plugin. I haven't tried this yet. Has anyone encountered this and if so, how did you deal with it. Thank you! LHC
Technical SEO | | lhc670 -
Strange rank behavior
Hi, I was ranked 16th (second page) on google italy for the keyword "realizzazione siti internet" (high and competitive serach volume) on an internel landing page: http://www.spotview.it/soluzioni-web-complete/realizzazione-siti-internet.html and everything went fine, that was my strategy planed for placement of selected keyword.The same page was ranked also for more relating keyworks just few position far from the main keyword. Now starts the strange behavior, suddenly on the end of september google.it decides to switch the landing page to the home page of the site! (absolutely not optimized for "realizzazione siti internet") and the for the others releated keyword the url disappear completely from the serp. Checking back into my link building database I found that some guys of my staff inserted wrong new links with the exact keyword "realizzazione siti internet" pointing to the home! not so good! those wrong links are about 10 with exact keyword and another 10 with releated keyword. So I decided to continue inserting links pointing to the right landing page http://www.spotview.it/soluzioni-web-complete/realizzazione-siti-internet.html to balance and to let google switch back to exact url. moreover I also tried to remove some wrong link with a little rate of succes 😞 Could somebody please tell me why now at about 45 day past the "landing switch error" the problem is not solved? somebody has suggestion or strategies to apply? thanks in advance
Technical SEO | | Filolari1 -
Redirecting an Old Domain
One of my clients has a newish e-commerce website that was just redesigned. Part of this new marketing push is shutting down an old yahoo store. The problem is that this old store's domain has a 10 year old link in DMoz and is there fore in about 200 other directories. Is pointing that old domain at the new website going to be enough to keep all of that link juice flowing?
Technical SEO | | Simple_Machines0