Consolidating numerous landing pages using similar search terms
-
Hi,
The site I am working on currently uses numerous pages for search terms with similar keywords.
vehicle wrapping / vehicle wraps / car wrapping / car wraps / van wrapping / van wraps etc
Now obviously i want to bring these into one to help create one high authority page covering all terms. At present the "car wraps" page is ranking for quite a few of these terms. Am i best to stick with this or chose the highest search term being car wrapping, and pass the dribbles of juice from the rest and "car wraps" onto this?
This is aimed at a local demographic so the local terms will be thrown in too unless you think the places pages will work in favour?
Many thanks,
-
Hi Lee,
My own guidelines for content development are pretty much ruled by a the question, "Does it make sense?". Typically, for service-oriented businesses, it's a good idea to have one page per service. It makes sense to do this, because, for example, someone looking for a contractor will search for 'fence building' if they want a fence built and 'deck building' if they want a deck built. So, having a unique page for each topic on the site makes sense as a way to welcome each customer to a really well-matched landing page that features information about the unique service they are looking for.
Some grey area arises, though, with a service like 'car wrapping' vs. 'van wrapping'. I'm not familiar enough with your industry to know whether this really qualifies as two separate services or not. You would know better. If wrapping a car represents a separate user need than wrapping a van, I would create two separate pages, provided I had totally unique things to write about the two services. Some businesses might even be building pages for different models of cars, if they discovered that people were searching that way (Toyota Wrapping, BMW Wrapping, etc.), but they should really only do so if it make sense for the user.
So, I guess the answer to your question lies in whether these different terms are just synonyms for an identical service or whether these really are different services people are searching for that require their own page to fully describe the offering. Hope this helps!
-
Hi,
Yes we are planning to use the blog more and focus it around the keywords.
In your opinion, is it best to have one page for all terms or should they be kept separate? I don't want to create duplicate content hence my thinking of consolidating into one.
This also works with our local terms, i guess we should be very careful producing multiple pages focused around different areas as they would be very similar in content.
Thanks,
-
Hi Lee4dcm,
It's great to have you here in the Q&A forum. If you plan to create one large page covering all terms, it does seem like good sense to build it on a URL that is already ranking highly. Can you incorporate 'car wrapping' into the page's optimization along with the other keywords as you create the new content? If the page is for a local service, you should definitely also optimize it for the name of the city in which the company is located. The website plays a major role in your local rankings, so it must be optimized for local and service terms, both. Hopefully, you have plans for an on-going content development strategy, too, such a blogging, in order to continue to publish new content surrounding core keyword phrases.
Does this answer your question?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to try when Google excludes your URL only from high-traffic search terms and results?
We have a high authority blog post (high PA) that used to rank for several high-traffic terms. Right now the post continues to rank high for variations of the high-traffic terms (e.g keyword + " free", keyword + " discussion") but the URL has been completed excluded from the money terms with alternative URLs of the domain ranking on positions 50+. There is no manual penalty in place or a DCMA exclusion. What are some of the things ppl would try here? Some of the things I can think of: - Remove keyword terms in article - Change the URL and do a 301 redirect - Duplicate the POST under new URL, 302 redirect from old blog post, and repoint links as much as you have control - Refresh content including timestamps - Remove potentially bad neighborhood links etc Has anyone seen the behavior above for their articles? Are there any recommendations? /PP
Intermediate & Advanced SEO | | ppseo800 -
Exact match .org Ecommerce: Reason why internal page is ranking over home page
Hello, We have a new store where an internal category page (our biggest category) is moving up ahead of the home page. What could be the reason for this? It's an exact match .org. Over-optimization? Something else? It happened both when I didn't optimize the home page title tag and when I did for the main keyword, i.e. mainkeyword | mainkeyword.org, or just mainkeyword.org Home Page. Both didn't help with this. We have very few backlinks. Thanks
Intermediate & Advanced SEO | | BobGW0 -
Irrelevant Landing Pages are Ranking on Google SERP
Hi, I have noticed that Google likes to rank random pages on my site higher in the SERPs than the actual relevant content page for that service. Please let me know why it is happening?
Intermediate & Advanced SEO | | RuchiPardal0 -
Service Area Landing Page Q&A
Good Morning, I was wondering if some one could help me out with some questions I have regarding how to make my service area landing pages rank better. A majority of them are on position 11 right now, and I feel like there might be a few minor things I might need to do to make them rank better. 1.) Meta Description - If I'm writing a meta description should I use an exact match for the keyword? Something like "Hire us to do your dry cleaning in Topeka, Kansas today." Or would I write "Topeka Kansas is in luck. We offer the best dry cleaning around" (I know this stinks from a call to action perspective, but it's the best example I could come up with off the top of my head). 2.) File Name - Would I make the name "topeka-kansas.html" or would I make it "dry-cleaning-topeka-kansas.html" 3.) H1 - should this be exactly the same as the title, or at least very close to it? 4.) Youtube Video - Would putting a youtube video on the page act as a relevancy signal to Google? 5.) Images - How many images would help on a landing page? Does having original images help more? 6.) Length of Page - Does the length of the page word wise help at all? 7.) Anything else - What other tweaks can I make to a landing page to boost its rankings? Thanks!
Intermediate & Advanced SEO | | Charles_Murdock
Charles0 -
Wordpress - Dynamic pages vs static pages
Hi, Our site has over 48,000 indexed links, with a good mix of pages, posts and dynamic pages. For the purposes of SEO and the recent talk of "fresh content" - would it be better to keep dynamic pages as they are or manually create static pages/ subpages. The one noticable downside with dynamic pages is that they arent picked up by any sitemap plugins, you need to manually create a separate sitemap just for these dynamic links. Any thoughts??
Intermediate & Advanced SEO | | danialniazi1 -
Any downsides of (permanent)redirecting 404 pages to more generic pages(category page)
Hi, We have a site which is somewhat like e-bay, they have several categories and advertisements posted by customers/ client. These advertisements disappear over time and turn into 404 pages. We have the option to redirect the user to the corresponding category page, but we're afraid of any negative impact of this change. Are there any downsides, and is this really the best option we have? Thanks in advance!
Intermediate & Advanced SEO | | vhendriks0 -
My landing page changed in google's serp. I used to have a product page now I have a pdf?
I have been optimizing this page for a few weeks now and and have seen our page for up from 23rd to 11th on the serp's. I come to work today and not only have I dropped to 15 but I've also had my relevant product page replaced by this page . Not to mention the second page is a pdf! I am not sure what happened here but any advice on how I could fix this would be great. My site is www.mynaturalmarket.com and the keyword I'm working on is Zyflamend.
Intermediate & Advanced SEO | | KenyonManu3-SEOSEM0 -
How to avoid content canibalizm? How do I control which page is the landing page?
Hi All, To clarify my question I will give an example. Let's assume that I have a laptop e-commerce site and that one of my main categories is Samsung Laptops. The category page shows lots of laptops and a small section of text. On the other hand, in my article section I have a HUGE article about Samsung Laptops. If we consider the two word phrases each page is targeting then the answer is the same - Samsung Laptops. On the article i point to the category page using anchor such as "buy samsung laptops" or "samsung laptops" and on the category page (my wishful landing page) I point to the article with "learn about samsung laptops" or "samsung laptops pros and cons". Thanks
Intermediate & Advanced SEO | | BeytzNet0