How to improve data analysis that come from the Analytics ?

[WayneRooney]

Hello guys,
im manager the PPC campaign to the company that im working.
Its a t shirt printing company.
I know how PPC and how its work but im not an expert.

So far the campaign is working and we getting clicks and and leads.

But, i cant understand perfectly how to look at the information and decide whether the campaign works well. For example :

What is considered a good conversion ratio?
What is considered a good conversion cost?
How do I get a final summary of how much i spent and how much was the income ?

I add tracking code to the 2 main pages,
The page when they leave their information - The quote,
and the thank you - The payment page.

The problem is, that we don't sale t shirts online, we are printing house so we cant know by the number of the peoples that
land the thank you page the value of the deal, its can be 10 shirts or 1000 shirts.

Is there's a way to track all the information's  but more accurately?
To know each lead that come to our system from where he came from ?

Thank you very much for your help !!

[JasmineA]

Depending on your site, you will likely need to change the questions that you let the customer answer, and start assigning order IDs to things if you're not already, but this will just set you up to be a more efficient company.

If you aren't sure how to do this, I'm sure there is an ample number of consultants who would be willing to help set up analytics for you for your specific ecommerce needs. I'll definitely be looking into the tool mentioned above, but I think in the long and short term you will need to make ecommerce in GA your friend. Bypassing GA because it's a difficult task to do initially will set you up for several different types of failures later. I would rather see you get on the good side of GA than start using another tool when you're not fully functioning on this one.

[WayneRooney]

Hey,

I saw the tool that you create, nice one !! Well done...

The problem that we have a very large and complicated form with
a lot of potion.
Do i have to create the form with your system ?
Can i add the code to an exists form ?

Thank you

[teconsite]

Have you tried to implement Ecommerce tracking of Analytics?. You could obtain information about the revenue, quantity, and so on. Of course, that information should be in your order somewhere so that you can take It from there and implement the code.

https://support.google.com/analytics/answer/1037249?hl=en

Good luck!

[StreamlineMetrics]

Hi there,

We had a client with the same issue. They could use Google Analytics to track which traffic sources generated leads, but there was no way to track which lead came from which traffic source.

So we created a tool called Convertable (http://convertable.com) that does just this. It emails you the lead information with full analytics data attached to it. Then you can update the status of the lead in the online dashboard so you can enter in how much revenue, how many shirts, etc. were generated by each individual lead. This will enable you to tie the amount of revenue generated back to the original traffic source in order to determine the true ROI of online marketing campaigns. Convertable is still in free beta mode but we will soon be launching premium plans with more features. Feel free to check it out and let me know if you have any questions or suggestions for how to improve it!

• Patrick (co-founder of Convertable)