Landing Page vs Call Tracking
-
It is important for this particular client to maintain a single phone number for brand recognition.That being said; the client also utilizes radio advertising on occasion to announce new products or special promotions. I would like to track response to radio campaigns without call-tracking numbers. I am considering setting-up a separate easy-to-remember domain (the primary domain is quite lengthy) to use as a landing page for a new service the client has launched. I have created a topically relevant page for the new service on the client's primary domain and have achieved excellent organic placement.
What might be the best approach to capture response to radio advertising and track PPC conversion metrics? 301 the landing page/domain to the relevant page on the primary domain OR use the separate landing page/domain as a lead capture page with a simple form and option to click-through to the primary domain?
As always, I am looking-forward to your helpful suggestions
-
This still wouldn't be my first choice, but if the new website does not reference the business in any way, then hopefully it will not create issues of consistency or trust with Google. I still think it's a better idea, however, to put the promo on the website itself.
-
And a good concern indeed, but in this case, I was thinking of wrapping the name in an image, not inline. Thoughts?
-
Hi SCW,
But wouldn't the new site at least have the business name on it (the N in NAP)? This would be my concern.
-
Hi Miriam!
Part 1: Yes. I am aware; however, the client "feels" the number is part of his branding, and it has been utilized across all marketing campaigns for years.
Part 2: Agreed. Multiple and/or convoluted NAPS across various domains are a recipe for trouble in Local search. That's why I was thinking of establishing the short/catchy domain to be mentioned in the radio spot. Upon type-in, the landing page could either 301 to primary or have an obvious link to primary - no NAP necessary - as do not care about ranking in this case.
I am thinking analytics would still count the 301 as a referral? (If setup that way.)
Thanks again for your time and input!
-
Hi SCW,
Good questions! My response will be in 2 parts.
Part I:
Are you avoiding the use of a call tracking number in the radio campaign because such numbers are taboo on the Internet for local businesses due the NAP consistency issues they create? If so, I want to clarify that it's okay to use call tracking in offline campaigns - just not online ones. Thought I would mention this because it's such a frequent concern.
Part II:
I do not recommend creating a second website for any local business. Why? Because if Google finds the complete or partial business NAP on a second website that does not match what you've entered as the URL in your Google+ Local page, it can create a loss of trust in their own data about your business. You don't want this to happen. Because of this, I return to the suggestion of a call tracking number for offline campaigns. But, if this is not possible for some reason that has nothing to do with NAP, then could you possibly set up a page on the authoritative website tied into the radio spot to help you track conversions?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
8 New Location Pages Have Been Indexed But Only 1 Is Showing in SERPS
Hi All Thank you in advance for any help. Previously we were sending all keyword traffic to our homepage, targeting the main keyword garden rooms plus the seed keywords eg garden studios, garden offices etc. We created 8 new pages, 4 for each main seed keyword and location and these went live on May 12th. The pages are indexed by google. The issue is that all searches, except for garden annex brighton, are still pointing to the homepage and not the new location/service pages and now we're on July 27th it seems enough time has gone by. We've setup this post to ask the question, what can we do to reinforce to google that we want the services pages listed in SERPS and not the homepage? Here is the list of new pages : - garden offices brighton garden offices sussex garden gyms brighton garden gyms sussex garden annexes brighton garden annexes sussex garden studios brighton garden studios sussex Many Thanks
Local SEO | | DigitalProgress0 -
Is it okay to update Page Titles and Meta descriptions over a period of time?
Some of the page are not performing even after having good content, videos, images and faqs. I am planning to update the page titles and planning to use Long Tail keywords in it for example, Contact US - Brand name would be Contact US - Brand Keyword. Is it okay to do that for all the pages?
Local SEO | | Ravi_Rana0 -
Page Structure for Law Firm with Multiple Services
Hello and thanks in advance for any help. I'll try to keep this simple. I am about to do some major SEO for our Law Firm. We have 4 practice areas and I will be focusing on Lemon Law Attorneys for this example. I always try my best to keep it clean, organized and for the user. This one just has me a little confused about which direction to take as its a little more complex. The business is 1 location. The office is in San Diego but we service all of California. CURRENT PAGE STRUCTURE
Local SEO | | ChrisCanada
.com (home)
.com/practice-areas/
.com/practice-areas/lemon-law-attorneys/
.com/practice-areas/service-two-example/
.com/practice-areas/service-three-example/
.com/practice-areas/service-four-example/ I did some research and got better keywords (listed below) KEYWORD & SEARCH VOLUME lemon law 40500
- california lemon law 9900
- lemon law california 9900
- lemon law attorney 3600
- california lemon law attorney 880
- lemon law attorney san diego 170 It would be nice to rank for both California and San Diego search terms but I'm ok if that's not the right way to do it. These are the options I can think of using Lemon Law Attorney as an example. I'd love to hear what you think would work best and im open to other options. PAGE STRUCTURE (Option A)
.com/practice-areas/
.com/practice-areas/lemon-law-attorney-san-diego/ PAGE STRUCTURE (Option B)
.com/practice-areas/
.com/practice-areas/california-lemon-law-attorney/
.com/practice-areas/california-lemon-law-attorney/lemon-law-attorney-san-diego/ PAGE STRUCTURE (Option C)
.com/lemon-law/
.com/lemon-law/california-lemon-law-attorney/
.com/lemon-law/california-lemon-law-attorney/lemon-law-attorney-san-diego/ PAGE STRUCTURE (Option D)
.com/lemon-law/
.com/lemon-law/california/
.com/lemon-law/california/san-diego/ PAGE STRUCTURE (Option E)
.com/lemon-law-attorney/
.com/lemon-law-attorney/california/
.com/lemon-law-attorney/california/san-diego/ The biggest problem I see if having to make unique Lemon Law content for both California and San Diego Lemon Law Attorney pages. I dont want the site to look spammy to the end user. At the same time I want to make sure im setting myself up for success from the start. Thank you,
Chris1 -
Houston Printing Company Removed City from Main Page - Will Our Rankings Change?
We operate a full service printing and direct mail company located in Houston (www.catdi.com ). We have been in business for quite sometime and had enjoyed top tier position on page one for many years. However after revamping our website and main page it was determined that we used "Houston" way too often. Our keywords are ( Houston Printing , Printing in Houston)
Local SEO | | NEWCHOPPER
I suppose to the pros it looked and it seemed a little spammy with all the references to our city. But after the changed we have now dropped to mid - bottom of page two. Should we worried or does after sometime
will be move back up? I dont want to hastily change back but to our surprise those aren't really searched terms I would hate to see our positions and ranking fall because of this change. Thanks CATDI PRINTING0 -
What's the best way to create keyword tracking lists for local SEO?
I have a question for the local SEO crowd: when it comes to creating keyword tracking lists, what are your best practices in reference to tracking from a set location? Do you typically create national keyword lists that include the location operator in each term or are you better creating a list of locally-tracked keywords around a business' location and dropping the location operator from the keyword? Or some combination of the two? To clarify, if I had an example business of a realtor in Chatham, MA, would I want to track -"realtor in chatham ma" (national)
Local SEO | | formandfunctionagency
-"realtor in chatham ma" (with the location set to Chatham, MA)
-"realtor" (with the location set to Chatham, MA) Or some combination of all of the above? Right now, I track waaaay too many keyword variants on my local campaigns! Hoping there's a better way from some more-seasoned Moz users. Thanks in advance!2 -
Attacking Doorway/Thin Content pages?
What's the best way to approach fixing thin "city+services" pages? Would recommend doing one page at a time? Or doing a little on a bunch of pages at a time? For example, rewrite one page with 1,000 words of unique content, adding city specific images/videos of services rendered and local testimonials over the course of a week? Then go to the next page the following week? Or, one week add city specific images/videos to all the pages you can? Then, the next week add something else to all the pages? I'm trying to figure out the best way to scale this, and also which way google/search engines would prefer/look more kindly at? Thanks, Ruben
Local SEO | | KempRugeLawGroup0 -
Is it worth tracking both "keyword" and "keyword near me" for a nation-wide directory?
We're a directory of industry-specific services, so a lot of people find their way to our site by searching something like "tire repair near me." For every keyword we rank for, ("tire repair"), we also rank for the "near me" version, ("tire repair near me"). I'm looking for opinions on if is worth spending ~50% of the keywords included in my plan to track these "near me" keywords, or if we would be better off tracking some of the most important "near me" keywords, and some of those same base keywords on a local basis for major population centres, (for example "tire repair nyc"). What does the forum think?
Local SEO | | 4RS_John0 -
Search Analytics Vs Search Queries
I am completely stuck on one of my SEO accounts. In Search Queries (the OLD search), it is showing me that my client is ranking for keywords on pages that I know they are not ranking for. They are ranking for keywords in New Jersey when they are not New York. No where on the website do we say anything about New Jersey at all. So it makes absolutely no sense. Then in Search Analytics, the data seems to be much more accurate. All the New Jersey keywords are gone. But then the clicks are all ZERO! Which I know is wrong because they are showing up in Google Analytics. I have been at this for over a week now and I am racking my brain trying to figure out how to fix this. Anyone have any advice?
Local SEO | | blackrino0