Press Release Sites
-
Ok, I am getting a lot of conflicting information about press release sites. i have been doing press release's for a while (mostly manually), I have also tried a few companies that claim to do it well (never do). After the Panda update the PR sites I have been using are just not as effective. Does anyone else have this problem or are there better PR sites that can be recommended.
-
The best way to make a press release effective is to have a media or blogger read it, and call you. I would work on establishing relationships with those people via twitter and blogs, and then sending a link to the press release. One good link on a radio, TV or high level blog is far more valuable than what you are suggesting.
I think the days of using many, many type web tactics to build links are fading. we need to think like PR people.
I know, this isn't much help. To answer your question directly, assuming your release has some merit besides links, I would use the sites the pro's use like www.marketwire.com/
-
Press release sites should have been, and should always in the future, be about sending out a press release, not "farming for links".
Having said that, a well crafted press release, with a maximum of one or two links in the content, can provide value still to this day from an SEO perspective. To the degree of previous years? No. Enough to warrant, yes, from a sustainable SEO best practices perspective, because a full arsenal of efforts is what appears to be most natural to search engines. And that's vital.
-
Hi...
The ability of gaining an SEO advantage by utilizing article sites, and to a lesser extent PR sites, was all but abolished by the Panda/Farmer updates. It can be disheartening since many spent so much time, money, and effort trying to get a leg up producing content for these sites.
Only Google knows for sure, but my speculation is that certain PR sites are better than others, and the ones I am thinking about usually are of the paid variety. The need for payment usually prevents spammers from utilizing the service, and from the things I have read, these paid PR sources end up sending the PR's to quality sites that have high local and organic authority.
My guess is that MANY people have had this problem, and it is time to build better content on local sites and social media, and build strong relationships that will help build trust and authority.
The more I learn about SEO, the more I realize it's all about the basics, and doing them correctly.
Best of luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Implications from portfolio site
I'm looking for a bit of advice regarding links coming into main site from another site in the client portfolio. The main site we are working on has been going great, organic traffic has grown considerably. The past few weeks there has been a subtle decline including ranking for a few keywords down a little. What I have noticed is that there is another site in the portfolio (that I am not working on) has had a steady tailspin in organic traffic since Jan and i've been informed it is a dying site in terms of the products offered. This has some links in the main menu going directly to the main site. My gut feeling is to isolate the secondary site from the main (no-follow or remove links), but the impact on slightly dropped rankings on the main site is not directly related to those linked pages. Would you go for it and isolate anyway?
Intermediate & Advanced SEO | | MickEdwards0 -
1 Ecommerce site for several product segments or 1 Ecommerce site for each product segment ?
I am currently struggling with the decision whether to create individual ecommerce sites for each of 3 consumer product segments or rather to integrate them all under one umbrella domain. Obviously integration under 1 domain makes link building easier, but I am not sure how far google will favor in rankings websites focussed on one topic=product segment. Product segments are medium competitive.Product segments are not directly related but there may be some overlap in customer demographics- Any thoughts ?
Intermediate & Advanced SEO | | lcourse1 -
301 from one site to another
I have two e-commerce websites and i'm going to remove some products from website as requested by a supplier and sell them only on one site. Is it a good idea to 301 redirect the pages from site 1 to site 2?? Thanks for your help
Intermediate & Advanced SEO | | Aikijeff0 -
Development site crawled
We just found out our password protected development site has been crawled. We are worried about duplicate content - what are the best steps to take to correct this beyond adding to robots.txt?
Intermediate & Advanced SEO | | EileenCleary0 -
What's the best way to manage content that is shared on two sites and keep both sites in search results?
I manage two sites that share some content. Currently we do not use a cross-domain canonical URL and allow both sites to be fully indexed. For business reasons, we want both sites to appear in results and need both to accumulate PR and other SEO/Social metrics. How can I manage the threat of duplicate content and still make sure business needs are met?
Intermediate & Advanced SEO | | BostonWright0 -
Are there any concerns moving a site to https?
I am currently having analytics issues where the non-secured (http) front end of my site is not properly communicating to the backend (https) of my site. When a user jumps between the the secured and non-secured, it will display as a bounce in GA and I get duplicate visits. GA has a work around for this but it is messy and not working. So my question is, has anyone had good/bad experiences moving a non-secured site over to the secured side? Thanks!
Intermediate & Advanced SEO | | 2comarketing0 -
Targetting site in 3 countries
I have read the seomoz post at - http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday before asking the question We recieved a query from one of our client regarding targetting his site in 3 different countries namely - US,UK and Australia. Specifically, he has asked us- 1. Whether i should buy ccTLD like - www.example.co.uk www.example.com.au www.example.com and write unique content for each of the above. or 2. or go for subfolder approach www.example.com/UK www.example.com/AU will it affect SEO if the subfolders are in CAPS. Would like to have advice of moz community on what advice will be the best. Thanks
Intermediate & Advanced SEO | | seoug_20050 -
Why does this site rank on the 1st page
i dont mean to be calling any site out im just scratching my head on this one.- I can't see any signal that would make it worthy of ranking on the first page for keyword loose diamonds. page http://www.jewelryexchange.com/DiamondResults.aspx Am i missing something all tools seem to say the site isn't worthy- All help appreciated
Intermediate & Advanced SEO | | DavidKonigsberg0