Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best & easiest way to 301 redirect on IIS
-
Hi all,
What is the best and easiest way to 301 redirect URLs on IIS server?
I got access to the FTP and WordPress back office, but no access to the server admin.
Is there an easy way to create 301 redirect without having to always annoy the tech in charge of the server?
Thanks!
-
Thanks a lot for your answer

-
You have two options:
- Set it up in IIS Manager (best option, least overhead for the server, need no coding skills)
- Code it in classic ASP in a global include file that all pages reference before sending content back to the browser.
Here's a great article that walks you through the IIS config option. For this, you need access to IIS Manager:
Sounds like that option is unavailable to you however.
For the other option: your site probably has a file or two that's included at the start of all web pages. (If not, you can add it). In that file, you'll want to check the URL passed in like this:
Dim sThisPage = Request.ServerVariables("SCRIPT_NAME")
If (LCase(sThisPage) = "/oldpage.aspx") Then
Response.Status = "301 Moved Permanently"
Response.AddHeader "Location", "http://" & sThisServer & "/newpage.aspx"
Response.End
End If -
Any IIS expert around?..

-
There - you can see how often I have worked on IIS servers

-
there is no .htaccess on IIS servers

-
No problem, I'll have a look for another website
thanks -
Nor was I.
If you have FTP access, you might then have to work in the .htaccess file and build the redirects in there.
-Andy
-
Bummer, I was not aware of that, its such an awesome plugin
-
Hi Vadim,
Thanks for your answer, however it looks that the redirection plugin works only for apache servers.
-
Hi Andy,
thanks, it works for IIS servers too?
- Benoit.
-
Hi Benoit,
Yes, Andy is totally on it. Server side redirects are faster, however if you have Wordpress a plugins make it so much easier and convenient.
Also if you want other powerful features like: 404 error monitoring - captures a log of 404 errors and allows you to easily map these to 301 redirects, and more Try Redirection plugin
Hope this Helps!
-
Absolutely - Install this plugin: http://wordpress.org/plugins/simple-301-redirects/
I use this on a couple of my own sites and it works a treat.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best redirect destination for 18k highly-linked pages
Technical SEO question regarding redirects; I appreciate any insights on best way to handle. Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus. Challenge: We're trying to determine the best place to redirect these 18k pages. For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad. However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections). What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?
Technical SEO | | davidvogel1 -
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
301 redirects delay in picking up
Hi I have been involved in the redesign/development of a website which has up until now had a lot of international traffic. On day of migration I uploaded all the 301 redirects to the website (wordpress) using Simple 301 redirect plugin. I tested a number of them and they appeared to be working. I also submitted the new sitemaps to Search Console. Since migration international traffic - particularly from countries such as india, Phillipines, Sri Lanka etc have significantly dropped off whereas the local traffic and some of the international traffic such as USA has remained fairly consistent. Looking at Analytics and entrances recently it appears as though search results are/were showing a number of pages with 404's (one in particular which received significant traffic and for which I had created a 301 redirection) - I have checked this page using the old url and it re-directs correctly for me and today asked a colleague in India to also check - he is getting the redirection fine. Does Google.in take a significantly longer time to pick these up in search results? Or am I missing something?
Technical SEO | | musthavemarketing0 -
301 Redirects in subfolders
Hi, we're making our site into a static site but I would like to transfer the Google juice. Most of the links and database exist on subfolders though. Could I simply do 301 redirects on the subfolders and retain the value or does it have to be on the full domain?
Technical SEO | | Therealmattyd0 -
Changing title tags, do we need 301 redirects
I found many duplicate title tags and I'm in the process of changing it Do I need 301 redirects in place when I switch it? I am only changing the title tag. Also, we are switching over to a new site very soon, I am worried that we might be using too many 301 redirect "hops" because we are doing a lot of optimization as well. (video from matt cutts describing 301 redirects and hops: http://www.youtube.com/watch?v=r1lVPrYoBkA. Does anyone have any experience in doing too many redirect hops that it affected your rankings? Any good ideas to avoid this?
Technical SEO | | EcomLkwd0 -
Best Way To Clean Up Unruly SubDomain?
Hi, I have several subdomains that present no real SEO value, but are being indexed. They don't earn any backlinks either. What's the best way of cleaning them up? I was thinking the following: 1. Verify them all in Webmaster Tools. 2. Remove all URLs from the index via the Removal Tool in WMT 3. Add site-wide no-index, follow directive. Also, to remove the URLs in WMT, you usually have to block the URLs via /robots.txt. If I'd like to keep Google crawling through the subdomains and remove their URLs, is there a way to do so?
Technical SEO | | RocketZando0 -
Double 301 redirect
Hi together, due to some technical reasons I have redirect (301) an existing link two times. Example: www.mydomain.com/root/site.html > 301 > www.mydomain.com/site.html > 301 www.mydomain.com/site_new.html Is there anybody how has got some experience like doing a double redirect? What about link juice? Best regards Steffen
Technical SEO | | steffen_0 -
301 Redirect vs Domain Alias
We have hundreds of domains which are either alternate spelling of our primary domain or close keyword names we didn't want our competitor to get before us. The primary domain is running on a dedicated Windows server running IIS6 and set to a static IP. Since it is a static IP and not using host headers any domain pointed to the static IP will immediately show the contents of the site, however the domain will be whatever was typed. Which could be the primary domain or an alias. Two concerns. First, is it possible that Google would penalize us for the alias domains or dilute our primary domain "juice"? Second, we need to properly track traffic from the alias domains. We could make unique content for those performing well and sell or let expire those that are sending no traffic. It's not my goal to use the alias domains to artificially pump up our primary domain. We have them for spelling errors and direct traffic. What is the best practice for handling one or both of these issues?
Technical SEO | | briankb0