How to get facebook likes, for a business that no one would like?
-
Ok so a crazy title, but please hear me out.
I have a construction website. It's a small business.
It serves people one time, we get the job done right the first time, and usually never go back.
A lot of our clients are older, some who have a rotary phone still.
So for the sake of social seo, how do you get people to like a company on facebook, when its a local business who basically gets in and gets out.
I read somewhere to place ads with poll type pictures. For an example say, Like us if you like a clean bath tube. It sounds weird, but it seems to help some. It gives you a like, and they all add up.
So for a business who is trying to get likes, without buying them, how do you approach it?
Thank you
Chris
-
I'd look around at other Facebook pages for the same type of business. Here are a couple to get you started:
https://www.facebook.com/ulrichbarns
https://www.facebook.com/pages/Barn-Builders-Inc/111190548893280
https://www.facebook.com/artisanbarnsYou could use it as a place to showcase your recent projects, and help answer questions people may have. How does someone choose the right sized barn? What are the permits like in various areas of Colorado? What are some money-saving tips for keeping the barn warm in winter? Probably a lot of the same things you talk about on your website, but this also gives you a chance to interact with people. If you want to ask questions, I'd lean more towards things like memories of your favorite barn as a kid, what would your dream barn look like, which would you prefer -- a garage or a barn, etc.
-
I wouldn't worry to heavily about getting FB likes for that type of business. Do you have a strong presence in the local results for your area? I would focus my efforts on getting those many satisfied clients to leave a review for you on Google, Yelp, etc.
If you really want to grow on FB you could try a contest or special offer for future clients, both of those methods work pretty well.
Keep in mind though, you are getting FB likes to advertise and interact with potential customers. If the likes are just for the sake of numbers, it isn't worth it.
Just for the record, you can rank your website without any social signals.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do Nation wide business win Local?
For example, this site https://www.kvetinyhned.cz for selling flowers is ahead of the sales of local stores that have a site but aimed only at sales in a certain area of the store
Local Website Optimization | | Martin11Martin0 -
SEO Best Practice for Managing a Businesses NAP with Multiple Addresses
I have a client with multiple business addresses - 3 across 3 states, from an SEO perspective what would be the best approach for displaying a NAP on the website? So far I've read that its best: to get 3 GMB account to point to 3 location pages & use a local phone number as opposed to a 1300 number. Display all 3 locations in the footer, run of site
Local Website Optimization | | jasongmcmahon1 -
Should Multi Location Businesses "Local Content Silo" Their Services Pages?
I manage a site for a medical practice that has two locations. We already have a location page for each office location and we have the NAP for both locations in the footer of every page. I'm considering making a change to the structure of the site to help it rank better for individual services at each of the two locations, which I think will help pages rank in their specific locales by having the city name in the URL. However, I'm concerned about diluting the domain authority that gets passed to the pages by moving them deeper in the site's structure. For instance, the services URLs are currently structured like this: www.domain.com/services/teeth-whitening (where the service is offered in each of the two locations) Would it make sense to move to a structure more like www.domain.com/city1name/teeth-whitening www.domain.com/city2name/teeth-whitening Does anyone have insight from dealing with multi-location brands on the best way to go about this?
Local Website Optimization | | formandfunctionagency1 -
Are local business directories worth the effort? Eg. White pages, Yell.com, Local.com?
Hi Guys, Im new to Moz and very keen to do SEO right without upsetting Mr. Google too much. Are local business directories worth the effort? Its a laborious job, but happy to do it, if its effective and won't be considered spammy by Google? Thanks
Local Website Optimization | | Fetseun0 -
Getting my Video SERPS Packs
I having issues fully understanding how to get the Video SERP packs. I am owner of a wedding videography company and would love to start getting the video SERPS. I am just not 100% sure how to go about this and everything I have read is not making sense. Any thoughts would be great
Local Website Optimization | | UVdesign1 -
Onsite Optimization for 2 Locations on One Site
Hello, We have multiple client who have 2 office locations n the same state in varying counties and would like to have their site rank for two counties. Is this plausible ? For instance they would like their header tags to read "Lawyer in Middlesex & Monmouth County NJ" Rather than "Middlesex County NJ Lawyer" Would this be an effective strategy or be seen as stuffing by Google?
Local Website Optimization | | Armen-SEO0 -
Australian local business website on a dot.com - how do I ensure its indexed/ranked by Google.com/au as priority
look forward to your advice My client is a local business in australia but has a dotcom site which is hosted in US. We are just moving it to wordpress and new hosting. I want to ensure that Google.com/au will be able to index and rank the content. How can I tell google its a site for people in australia? I thought best to set up a subfolder like this hissite.com/au and redirect anyone from australia to go to this url? Thanks for your recommendations
Local Website Optimization | | bisibee10 -
2 Relevant local websites but closing one and redirecting it to an older site
We have 2 websites, 1 domain is about 10 years old and another is about 4 years old, the 4 yr old domain we are thinking of shutting down since its the same type of service we run but it was a 'keyword domain' that used to rank on 1st page but now its 4th page back. If we put the blog posts and other content + setup re-directs from the 4yr old domain to the 10 yr old domain, would this help the 10 yr old domain with more link juice that it might need for the extra boost? There isnt really any point having both websites up since both are about the same content and targeting the same local market.
Local Website Optimization | | surfsup0