Twitter interactions
-
We would love for some feedback as we're facing an internal dilemma on how to utilize twitter for our business. We are launcing a new travel site that will connect travellers based on their activities and also serve as a booking platform.
One part of our marketing team suggests we make two seperate twitter accounts; one 'formal' that follows a structured guideline in posting relevant material and one for the Social Media manager to reply to people as site official.
The other part suggests we reply and interact using the 'formal' account; no second twitter account needed for interacting.
What would you suggest?
-
I would agree focus on one twitter account. The only reason you might want a second twitter account is from something like customer service. However very often you will find that this just leads to confusion and customers will mention your marketing twitter account rather than your customer service twitter account. As for the tone of the account that is something that you have to work out on your own. You tone on twitter should reflect your brand. But remember it is a social medium and so generally the tone is more conversational. Hope that this helps.
-
Thank you for the answer, has anyone else anything to suggest?
-
Maintain the single account. You want to concentrate your efforts into a single location for interaction and max SEO benefit (testing done you naysayers so shush about it not being beneficial)
Studies have show an optimal interaction (tweet) rate is roughly around 4-5 tweets a day. I have a feeling this is because people are sick of seeing what others had for lunch or when they went to the restroom but keep these numbers in mind.
I would suggest a business keep it below 10 tweets a day at max as you are not an individual user.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Open Graph/Twitter Cards
Hi Guys, Quick question is there any benefit/point in setting up FB Open Graph and Twitter Cards for sites which don't have the tags but have social sharing buttons which correctly display the social snippets/descriptions Example: http://tinyurl.com/jaowtkd The page has social sharing buttons at the bottom, which show a description for Twitter.
Social Media | | jayoliverwright0 -
Twitter T&Cs
We're considering running a promotion to donate some cash to a charity for every new follower we gain during our user conference. Could this be considered buying followers, which could put our account at risk for closure?
Social Media | | jcommerce0 -
Twitter account that copies all your tweets
Hello I have this twitter account https://twitter.com/sabiastuque_ about curiosities and there is another twitter account https://twitter.com/sabiasundato_o that copies every single tweet i do at the moment. It is no tweet i made than they do not copy, i think there is something doing it because i think they dont even read them. They just dont copy the tweets that as mentions or link. It seems so like a machine!!! And after all of that they have 1,5 millon followers by copying everything from me and i have 1 millón Should i report that? How are they doing it? Is there any mirror or something?
Social Media | | maestrosonrisas0 -
How do I maximize my Twitter account for SEO?
What should I be doing to maximize my Twitter account to contribute to the SEO of my website? I have 30,000 followers and want to get some SEO out of Twitter.
Social Media | | bigeyecreative0 -
Twitter Hash Tags Leave Me A Liitle Confused :-(
Good Afternoon from 9 degrees C wetherby UK I'm trying to get a better understanding of how search results are retrieved in Twitter. Take this scanario for instance. Via twitter search (see screen grab for illustration [IMG]http://i216.photobucket.com/albums/cc53/zymurgy_bucket/hash-tag-query.jpg[/IMG] ) you enter Vintage Clothing. The results
Social Media | | Nightwing
show tweets where some have #Vintage #clothing in the text whilst others just have the term vintage clothing in the tweet. So my question is please... "If your client asks how do i get my tweets picked up by searchers looking for vintage clothing should i ad hash tags or not bother and just mention the term in the tweek" Put another way, why do some tweeters hash tag a key pharse and place term in the snippet. I'm, a bit confused... [IMG]http://i216.photobucket.com/albums/cc53/zymurgy_bucket/confused.jpg[/IMG]0 -
Any issues with buying Twitter followers, FB fans, or Youtube subscribers?
I've seen many websites on flippa selling twitter followers, FB fans, or Youtube subscribers. Any caveats about doing so? Thanks.
Social Media | | webtarget0 -
I just discovered something about Addthis shares, Twitter, and rel-canonical.
Let's say I have a page on my site with the url www.mydomain.com/page1.php?id=234. Let's say it can be accessed by the url www.mydomain.com/page-this-is-a-keyword-rich-url And let's say that the second example is what I have set as my rel-canonical. I wondered what would happen when people submitted the non-canonical url to twitter. We know that Twitter shares count for something in SEO. I didn't want things to go to waste if people were landing on my short urls and sharing them on Twitter. Well, tonight, I shared one of my own urls on Twitter. I was accidentally on the short one (not the canonical), but when I shared it via addthis the long one was shared. So, Addthis must read the canonical and use this to share. Very cool. At least to me. I may possibly be the only person on the planet that understands what I just wrote, but this is a neat discovery for me.
Social Media | | MarieHaynes5 -
Permanent URLs for Twitter?
Hi everyone - The site I am working on is going to start giving users the option to tweet that they completed an action. It reads, for example, "I just took the first step to ( ) with (site): (shortened link) via (Twitter name)" Here's my question: Should I worry about the fact that the shortened URL (we're possibly going to use Twitter's shortener T.Co, but I'm not dedicated to it) changes each time? Should we instead have a permanent short URL for the homepage (where we are going to direct people who click the link in the tweet)? Thanks!
Social Media | | JohnECF0