Twitter interactions
-
We would love for some feedback as we're facing an internal dilemma on how to utilize twitter for our business. We are launcing a new travel site that will connect travellers based on their activities and also serve as a booking platform.
One part of our marketing team suggests we make two seperate twitter accounts; one 'formal' that follows a structured guideline in posting relevant material and one for the Social Media manager to reply to people as site official.
The other part suggests we reply and interact using the 'formal' account; no second twitter account needed for interacting.
What would you suggest?
-
I would agree focus on one twitter account. The only reason you might want a second twitter account is from something like customer service. However very often you will find that this just leads to confusion and customers will mention your marketing twitter account rather than your customer service twitter account. As for the tone of the account that is something that you have to work out on your own. You tone on twitter should reflect your brand. But remember it is a social medium and so generally the tone is more conversational. Hope that this helps.
-
Thank you for the answer, has anyone else anything to suggest?
-
Maintain the single account. You want to concentrate your efforts into a single location for interaction and max SEO benefit (testing done you naysayers so shush about it not being beneficial)
Studies have show an optimal interaction (tweet) rate is roughly around 4-5 tweets a day. I have a feeling this is because people are sick of seeing what others had for lunch or when they went to the restroom but keep these numbers in mind.
I would suggest a business keep it below 10 tweets a day at max as you are not an individual user.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Use Followerwonk and Twitter for outreach link building
I'm wondering if anyone can help me with how to use follower wonk and twitter for outreach link building and offer any strategies. I'm using the following method but perhaps there are more efficient ways of doing it or other software that can aid the process. As I understand it it's a case of searching bios on followerwonk based on keywords and at the minute I'm selecting targets by social authority. (Is that the best metric or the there another one that's better?). I'm basically then following users in my niche and hoping that they follow me back. Those that do I'm then visiting their website based on the url in their twitter bio and running it through OSE to check the domain authority to see if the site authority is high enough to warrant listing them as a potential link target. If so I'm communicating with them by sharing their content, mentioning them or direct messaging them complimenting them on an article or such like. My aim is to build a relationship and eventually achieve a guest post or backlink somehow. Is this how the process should work?
Social Media | | SamCUK0 -
Twitter Username Change / Character length
Hi Re: Changing Twitter Usernames/Character Length Issues: To improve the branding of a clients Twitter username I'm about to change clients 11 character Twitter username which currently is half brand name plus a number i.e. @halfbrand99 to a full brand name plus regional suffix i.e. @fullbrandnameuk (since brand name alone not available) totalling 16 characters. I know Twitter usernames should be as short as possible but think more important to maintain consistent brand identity across all social platforms. I have already changed the page profile name to brand name, included brand name in bio and linked to site in bio but not sure whether to change the username or not too ? Whats your opinion ? It doesnt matter, leave as is since shorter better re: character limits and rest of profile well branded OR Better to change to longer branded username for consistent brand identity ? Note: I will be setting up new profile for old username to catch and divert any peeps using old username etc Cheers Dan
Social Media | | Dan-Lawrence0 -
Building links to a Twitter/social account
I've seen plenty of articles about using Twitter to build links, but how about building links to a Twitter account? Does registering on sites and directories like Topsy, Twellow and Klout help? We can link to Twitter accounts on our own websites and other social profiles, and use it as our link on blog comments etc, but is there anywhere else specific?
Social Media | | Alex-Harford0 -
Twitter inbound link not being indexed
Hello Mozzers! I was using open site explorer to investigate inbound links to our company website and also to our competitors. The main difference being is their top links are all coming from twitter - where as ours aren't. Now our twitter account is about 10months old maybe more and it's got the standard setup with a description and the URL. We've also been tweeting with a link directly to our site. Yet no luck? Am I missing something? Thanks, Dan
Social Media | | Sparkstone0 -
How to Analyze Twitter Followers
I'm working on an infographic and I need a way to analyse the followers of about 25 to 50 industry twitter accounts to figure what type of people their followers are. twittersheep.com used to do exactly this, look at the profile description area of twitter and produce a tag cloud of a given twitter account's followers based on terms from their profile fields. But they are no longer online. Anyone know of another service that does this ? Or can think of another way to get this data.
Social Media | | Klarke0 -
Youtube and twitter
Does anyone have an idea how long it takes for the business profile to show up on youtube and twitter? I created profiles yesterday around mid afternoon. I searched for both today and they do not show up just yet. Thanks!
Social Media | | hawkvt10 -
Automated twitter accounts
I have about 100 city-based automated twitter job accounts which tweet jobs as they are posted. 5 of them are indexed, but the rest do not appear in the twitter index. We diagnosed the issue a year ago because all of the accounts were flagged when we tweeted out the same message across all of the accounts. Then I made a couple of account adjustments (follow, unique description and link), and the 5 started indexing. We unfortunately waited a month and tried again, but the same actions did not lead to indexing. So there we are. Anyone have nay other advice for getting these out of the spam penalty box?
Social Media | | RonMarcelo0 -
Does the value of Twitter/FB shares change depending on the url used?
I have a really hard time wrapping my head around the use rel canonical. I just watched WBF and it brought up a question that I had. I had a situation where some of my pages could be accessed a couple of ways: www.mydomain/question1.php?id=24-keyword-rich-url, or www.mydomain/question1.php?id=24 I used rel canonical to tell the search engines that the keyword rich url was the one to index. Now, we all know that shares on Twitter, FB, etc. can add value to my site's SEO. So, if someone happens to be on the non-keyword-rich url and they click a button to share, do I still get the same seo benefit? Which brings me to a related question...if someone shares your content via a bitly or other shortened domain, is there any difference to the benefit you would get as compared to them sharing the full domain name?
Social Media | | MarieHaynes1