What's the best way to go about building/using interactive snippets?
-
I'm starting to see interactive snippets (I guess they're called islands) like the attached image in our SERPs, so I figured I would look into experimenting with them, but I'm not entirely clear how to proceed. I have only seen them in adwords, so is that the only way you can use them? Is there some way to set them up or some service you need to set them up organically?
Lost, but intrigued,
Ruben
-
Great, thanks for the info! It definitely looks like some good places to start.
- Ruben
-
That example you have attached is a specific type of ad extension only available in AdWords. Schema (as SoleGraphics noted) is a one markup language used for structured data to make many of those snippets, and is the main data format I would recommend looking into. But there are other markup languages and formats out there. Opengraph metadata is also an important markup you should investigate as well: http://ogp.me/.
Another great tool to start testing and implementing structured data is Google's Structured Data testing tool: http://www.google.com/webmasters/tools/richsnippets
You will be able to see examples and test your pages for appropriate markup as well as use their tool to help you add structured data.
Hope this gets you started. I would start with some of the Moz resources and blogs to learn more. Here is a good one to read: http://moz.com/blog/the-lowdown-on-structured-data-and-schemaorg-your-questions-answered
-
You can use schema (http://schema.org/), html tags to try and get some rich snippets. There really is no guarantee as to what will actually work as Google treats each industry with a different set of rules. What you're referring to is definitely mostly an Adwords thing, except for stuff like your address that can be pulled for your google local page and listed under a SERP for your business name.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the feeliing of "Here's where our site can help" text links used for conversions?
If you have an ecommerce site that is using editorial content on topics related to the site's business model to build organic traffic and draw visitors who might be interested in using the site's services eventually, what is the SEO (page ranking) impact -- as well as the impact on the visitors' perceptions about the reliability of the information on the site -- of using phrases like "Here is where [our site] can help you." in nearly every article. Note: the "our site" text would be linked in each case as a conversion point to one of the site's services pages to get visitors to move from content pages on a site to the sales pages on the site. Will this have an impact on page rankings? Does it dilute the page's relevance to search engines? Will the content look less authoritative because of the prevalence of these types of links? What about the same conversion links without the "we can help" text - i.e., more natural-sounding links that stem from the flow of the article but can lead interested visitors deeper into the ecommerce section of the site?
Algorithm Updates | | Will-McDermott0 -
Big ranking drop after 12/Jan/2017
Hello, moz users. Has anyone confirmed that keyword ranking dropped since last few days? I've tracked several keyword ranking by Moz and SEMrush and the ranking dropped big time on both tools today. one of the keywords dropped its ranking from 10 to out of SERP. Mozcast has shown high temperature so I assume there is or has been algo update but I would like to know someone encountered the same issue. Thanks.
Algorithm Updates | | Yuki-hero0 -
Google's spell check recognize a keyword with volume
When the keyword "acls recertification" (an important keyword for our client) is typed into the Google search box, the word "recertification" is underlined in red. Note that you only need to type "acls rec" to make the red underline appear.BUT, Google does not underline the word "recertification" when it is typed into the search box alone, nor does Google underline the word "recertification" when the following keywords are searched: cpr recertification bls recertification pals recertification ^These are all closely related to the keyword "acls recertification," so this spell check behavior is very inconsistent.Why does this matter? Because no matter how close you come to typing "acls recertification," Google's autocomplete suggestions never include "acls recertification" (because of the perceived misspelling?).BUT, Google does suggest "acls recertification online" in the dropdown menu. If you select the "acls recertification online" suggestion then backspace until the word "online" is gone, the red underline disappears, and "acls recertification" becomes an autocomplete suggestion. VERY strange behavior...I have replicated this issue on various depersonalized browsers and devices, so I am confident that this is not related to my personal settings.This keyword contributes to a large portion of our client's business (they specialize in acls certification and recertification), so you can imagine how concerning this is for us. Note that until very recently (3-4 months ago), this keyword did NOT have any spell-check issues. This keyword averages 2400 searches per month according to AdWords which should be enough volume to allow Google to recognize the correct spellingI posted this issue in the Google product forums, where I was advised to submit feedback directly on the search results page via Google's "feedback" link. I have submitted this feedback to Google, but I thought I would bring this to the MOZ community as well to see if anyone has experienced a similar issue, or has any ideas as to what could be causing this issue.
Algorithm Updates | | RyanKent0 -
Best way of seeing how many links come from individual root domain domains.
Just wondering how best to see this - which tool to use. I'm dealing with a website with several thousand inbound links from around 100 root domains. Thanks in advance, Luke
Algorithm Updates | | McTaggart0 -
Why won't my keyword search results appear on google's top 50?
They are only appearing on Bing and Yahoo, can anyone share some insight?Help? Here is the URL: www.aaexs.com
Algorithm Updates | | RealmindTechnology0 -
New linkbuilding: If networks are useless, and I need high volume through a 1-man team, what's the best option?
I work for an online retailer, and we have thousands of product pages and our vertical for content is brutal -- half of them are owned by our competitors. Are there any new linkbuilding strategies that can be done through a 1-man team? I'm not talking about bots or traditional link networks. Our current strat revolves around the following: 1. Link prospecting through buzzstream tools and singular contacts 2. Finding bloggers/vloggers, sending product and having them send backlinks to our homepage level with their reviews (slow turnaround, low juice). 3. Syndicating our videos through multiple avenues. 4. Being active on social. We need to gain more authority outside of simple content building. Are there any alternatives to link networks to optimize build outs via a 1-man team? Many thanks!
Algorithm Updates | | eugeneku0 -
Is this the best way to get rid of low quality content?
Hi there, after getting hit by the Panda bear (30% loss in traffic) I've been researching ways to get rid of low quality content. From what I could find the best advise seemed to be a recommendation to use google analytics to find your worst performing pages (go to traffic sources - google organic - view by landing page). Any page that hasn't been viewed more than 100 times in 18 months should be a candidate for a deletion. Out of over 5000 pages and using this report we identified over 3000 low quality pages which I've begun exporting to excel for further examination. However, starting with the worst pages (according to analytics) I'm noticing some of our most popular pages are showing up here. For example: /countries/Panama is showing up as zero views but the correct version (with the end slash) countries/Panama/ is showing up as having over 600 views. I'm not sure how google even found the former version of the link but I'm even less sure how to proceed now (the webmaster was going to put a no-follow on any crap pages but this is now making him nervous about the whole process). Some advise on how to proceed from here would be fantastico and danke <colgroup><col width="493"></colgroup>
Algorithm Updates | | BrianYork-AIM0 -
Regarding google panda: would it be wise to use automatic generated content when there is no content.
Hi guys, i am currently creating a local business directory and was deciding when we first start there will be a lot of business listings without a business decription until the owner of that business come to submit a description. so when if a business listing have no business description would it be better to have an automatic generated business description like this:
Algorithm Updates | | usaccess608
www.startlocal.com.au/retail/books/tas_hobartandsouth/Scene_Magazine_2797040.html the automated genrated description for this listing on that page is:
Scene Magazine is a business that is based in Kingston, 7050, TAS: Hobart And South. Scene Magazine is listed in 2 categories including: Magazines and Periodicals Shops and Book Stores and Shops. Within the Magazines and Periodicals Shops category there are 5 businesses within 25 km of Scene Magazine. Some of those businesses included within the radius of 25 km are Island Magazine, Artemis Publishing Consultants and Bride Tasmania Magazine. would google panda affect this or not and would it be wise to use this auto content when there is no description for a business?0