How will it effect SEO to have multiple h1 tags on a page?
-
I have a client who recieved this advice from his marketing consultant: "If there are multiple h1 tags on a page, this can confuse Google and it may have a negative impact on the keyword rankings. If you could ask your web developer to go in and remove the h1 tags on the header images that would be helpful. This way it will be easier for Google to index your site and will help your keyword rankings."
How will it effect SEO to have multiple h1 tags on a page?
-
This was a question that was recently raised by somebody else here on the Q&A and you can see the full discussion here. Although the question is slightly different, the answer is the same: it depends which HTML version you are using. If it's HTML4 or XHTML, only use one h1 per page, but if you are using HTML5 you can have one per section. So you could have one in your
<nav>, on in your, one in each of the
<aside>s on your page and one in your
<footer>.
The reason for this is that for HTML4 search engines look at headings to give the page hierachy - remember they only had
s to separate content areas - but HTML5 uses the new semantic elements like
<header>and <fotter>to work out hierarchy, with headings only affecting hierachy within one of those tags.</fotter></header>
</footer>
</aside>
</nav>
-
Sorry, but have to disagree a bit as having multiple H1's isn't the issue that most think it is, or once was. One of my own sites has 20 H1 tags (purely by chance as it is a single page design, but it's a long story), and that site ranks top 3 for a number of highly competitive phrases with almost half a billion results.
No, it isn't best practice and I wouldn't advocate doing this, but it isn't a major ranking factor.
-Andy
-
Your header images should not have h1 tags in them as well because then every page is going to have the same h1 tag with the same keyword - making it so that your are optimizing against that keyword on all your other pages.
-
Well said iSTORM! To add using images in H1 tags is not very search engine friendly or natural approach. H1 tags are to be used for text only, so adding images may not work to your advantage.
-
Google looks at h1 tags as clues to what the page's content is about. If you have multiple h1 tags with different keywords then it is difficult for Google to contextualize the page.
Best practice: one h1 tag with the keyword or theme you are trying to optimize for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
For an e-commerce product category page that has several funnels to specific products, for SEO purposes does it matter whether the category page's overview content is above or below those funnels?
We manage an e-commerce site. On a category page, there are several funnels to specific products. We moved the category overview content below those funnels to make it easier for users to quickly get to products. Seems more user friendly to me, but could that move of the main content to the lower part of the page be a negative ranking factor?
On-Page Optimization | | PKI_Niles0 -
Which Is More Important? Building a web page for customer reviews or a careers page?
Hello, I am wondering which would be more important to have on a website a customer review page or a careers page? And as far an SEO advantage which is more important and why?
On-Page Optimization | | Nicks1230 -
Should we rename and update a page or create a new page entirely?
Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?
On-Page Optimization | | Parker8180 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
Are H1 tags important or influential?
We are in the process of correcting our site in hopes that Google will rank us higher in the SERP. We have many pages that have multiple H1 tags or no H1 tag at all. How important is the H1 tag? Will it help us increase our ranking on Google? Thanks
On-Page Optimization | | WebRiverGroup0 -
Will adding affiliate links negatively affect my SEO?
I'm thinking of signing up to a couple of affiliate programs related to my industry. Will adding affiliate links at the bottom of articles for example negatively affect my seo? I intend to have lots of useful content on my site and not just affililate links.
On-Page Optimization | | SamCUK0 -
Google is indexing spam pages from my site. What is the most effective way to get ride of the search results? Pages are deleted now but should I do something more?
A long time ago I created a forum (Invision Power Board) and it got full of spam. Massive amounts! /forum/ I've now deleted the forum but the spam pages are still indexed on Google. Can I do something else to hurry up the process to get ride of them?
On-Page Optimization | | ocarlsson0 -
Creating New Pages Versus Improving Existing Pages
What are some things to consider or things to evaluate when deciding whether you should focus resources on creating new pages (to cover more related topics) versus improving existing pages (adding more useful information, etc.)?
On-Page Optimization | | SparkplugDigital0