Homepage Domain not Ranking, only subpages is?
-
What do you think can be causing issues that my main homepage is not showing on search results for the main search terms, only my sub-pages are showing up like the reservations page.
ps. I did not get a manual penalty action email.
Thanks,
-
Thanks guys, I have fixed the problem. and got the Root Domain back on the search results. The issue was over optimization and unnatural anchor text link profile.
We really appreciate the community for all the response.
-
Hi there,
You have two good answers here already from Andy and Dennis. If possible, could you provide examples of the site and the terms for which the internal pages are ranking? Feel free to PM them to me if you would rather they not appear on the thread. This should help me look at whether the internal pages are just more relevant to the queries, or whether it's truly strange that the home page doesn't rank.
Cheers,
Jane
-
Like Andy said, it's hard to really say without seeing it.
From my experience, it's usually just one of these:
1. The sub page is more relevant since your internal linking structure dictates that it is relevant to that keyword (plus your brand authority helps that page, even without links)
2. Something went wrong somewhere, in HTML problems, redirects and of course, overoptimised links (like a lot of domains with blogrolls pointing to the homepage) innocent looking links but they sometimes cause problems.
-
Thanks for the Respond,
The Root Domain/ Homepage was ranking for the the main search term until Feb 9th, then after that the Sub Page was only ranking for the same search term.
1. There is no duplicate titles or pages.
2. The Homepage is indexed, as it still ranking for other search terms, and I also search in google site:www.mysite.com
and still there.
3. There are no canonical issues. everything is Redirect to the Https, and the Https was ranking as for couple months until Feb 9,
4. No duplicated through index.html, default.html
5. 70% of the links are point to the Homepage.
6. Our Anchor Text distribution has only branded keywords, city name and the website, there is no commercial keywords.Thanks
-
There are so many possibilities for this.
Is the content on your sub pages, better matched to the search terms? Does the homepage say more about what you do in a generic way, or is it very targeted?
Do you have duplicate page Titles, or ones that are very similar? This can lead to keyword duplication (cannibalisation).
Is the homepage indexed by Google? It isn't excluded through the Robots file? Are there good links leading through to the sub pages, but the homepage is missing out?
Are there any canonical issues, or does your homepage get duplicated through index.html, default.html, etc.?
Sorry if these are vague, but there really are so many possibilities, it would be hard to guess without seeing it.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recently re-built our site and changed domain. Now I want to go back to old domain - it it a bad idea?
About a year ago I rebuilt our website and changed our domain name. We rent villas in Tuscany, we used to be 'invitationtotuscany.com'. Then I started doing the same in Provence, and in the italian lakes, so i had further sites called invitationtoprovence.com and invitationtotheitalianlakes.com. But maintaining them was awkward and I wanted to have one site. So I put them all onto invitationto.com and did 301s from the old domains and sites. Now I'd dropped off organic search results and I've also realised that invitationto.com is far less clear as a business address. My inclination is to go back to invitationtotuscany.com - Tuscany is still 80% of our business and have the other areas in there too - optimised for SEO for Provence etc. I'm being told its a really bad idea to change domain, 301 the old one, and then revert to the original domain. But I'm suffering anyway, so I wonder if I sjhouldn't just bite the bullet. A lot of my old good backlinks still point to invitationtotuscany.com (BBC, Sunday Times, etc) and the DA is 33 against 22 on the new one.. All help gratefully received! : )
Technical SEO | | DanWrightson0 -
Clients domain expired - rankings lost - repurchased domain - what next?
Its only been 10 days and i have repurchased the domain name/ renewed. The who is info, website and contact information is all still the same. However we have lost all rankings and i am hoping that our top rankings come back. Does anyone have experience with such a crappy situation?
Technical SEO | | waqid0 -
Website not ranking but the blog is!
I am hoping someone might be able to help me, I am doing some work on a website. A new version of the site was recently launched and since then rankings have plummeted and the new blog pages are ranking better! When the new version of the site went live, the domain changed to the non-www version, plus an incorrect robots.txt file and we have never really been able to fully recover (both of these things were beyond my control!). The robots.txt file was corrected and some of the external links links changed to the non-www but there is a 301 redirect in place so changing to the non-www shouldn't have been the reason to drop the site out completely. Before the launch of the new website, the site was ranking on the front page of Google for a lot of relevant keywords such as outdoor blinds, outdoor blinds Perth, cafe blinds, patio blinds, etc. The quality of the links is pretty bad and I am attempting to remove them before doing a disavow of all the really bad quality links but unless we were really unlucky I don't think it's the links right now that are causing the problem. I have ran the site through numerous crawl tests, checked the robots.txt, there are no messages in GWMT, the pages are indexed but I have a feeling there is something wrong with the site that is stopping this site from ranking well. If anyone could give me any insights I would be really grateful. I know the site could be better structured from a keyword/ structure perspective but the site was ranking fine!
Technical SEO | | Karen_Dauncey0 -
Changing Domain Name
Hi all, A client has just got their .edu domain and they want to change their current domain name (a .com) to this new .edu domain. The domain's CMS is Wordpress. Please correct me if I'm wrong, but basically I will need to create a new site (but they want to keep current design), move everything across to the new domain name, and 301 URL per URL? What about all the citations that the old URLs have gotten? The website is listed on Google listings/maps for some of their local keywords. Is there anyway to preserve this? Thank you all in advance.
Technical SEO | | EdwardDennis0 -
Keyword in Domain or not?
My on page optimization grade is an "A" with the following factors; Factor Overview <dl class="scoreboard clearfix"> <dt>Critical Factors</dt> <dd>4 / 4</dd> <dt>High Importance Factors</dt> <dd>7 / 7</dd> <dt>Moderate Importance Factors</dt> <dd>8 / 9</dd> <dt>Low Importance Factors</dt> <dd>11 / 11</dd> <dt>Optional Factors</dt> <dd>5 / 5</dd> </dl> The main thing I appear to be missing is keywords in my URL. How truly important is that in today's SEO world and how much time or ranking would be lost if I do not have control to change the external links to my website if I decided to migrate to a keyword relevant url?
Technical SEO | | classa0 -
Pages plummeting in ranking
Hi all, I have a question, which i hope you can answer for me. I have a site www.betxpert.com (a danish betting site) and we have tried to do some SEO to improve conversions. One of the steps we have taken was to link to all of our bookmaker reviews in our menu (a mega menu). All of our bookmakers have an img and text link in the menu. The menu is shown on every page of the site. Since we have made this change we have been plumeting down the SERPs. For the search "betsafe" this page http://www.betxpert.com/bookmakere/betsafe is no longer in the top 50. We also added the "stars" so that the google result will show our over all review for the bookmaker, in order to stand out in the SERPs. Can anyone explain to me what the problem might be? Over extensive internal linking or?
Technical SEO | | rasmusbang0 -
Question about domain redirects
One of my clients has an odd domain redirect situation. See if you can get your head round this: Domain A is set-up as a domain alias of Domain B Entering domain A or domain B takes you to default.asp on domain B. The default.asp includes VB script to check the HTTP_HOST variable. It checks whether the main doman name for domain A is present in the HTTP_HOST and if so redirects it to domain A/sub-folder/index.htm. If not present it redirects to domain B/index.htm. In both cases the redirect uses a response.Redirect clause. I think what is trying to be achieved is to redirect requests to Domain A to a sub-folder of Domain B. It works but seems extremely convoluted. Can anyone see problems with this set-up? Will link juice be lost along the redirect paths?
Technical SEO | | bjalc20110 -
Domain extension is a ranking factor? Does it change de value of my SEO
Im trying to find a good domain for my business, but a domain for my country ".com.br" with exact keyword is not available any more. I want to know if i buy a domain name with other extension like www.mykeyword.info or .biz is take bad effect in my SEO. Or it doesn't matter? If so, wich extension domain is good for SEO? Thanks!
Technical SEO | | Ex20