Does this graph look like a Penguin 2.0 hit?

[BobGW]

Hello,Does the attached graph look like a Penguin 2.0 hit? Keep in mind that on our eCommerce site most purchases are from return customers.

I forgot to add here that we cut a bunch of paid links in May 2013 as well. We quit cutting paid links when our rankings dropped - we thought it was the paid links. We currently have 30% paid links. Penguin 2.0 was on May 22.

ga2.png

[BobGW]

I opened the question with "Panda 2.0", where I meant "Penguin 2.0". And I didn't give the date. I'll try again in another questions. This one's confused.

[BobGW]

Yes, Penguin 2.0 was May 22, 2013. I forgot to include that.

But does this graph look like a standard Penguin 2.0 drop? It doesn't drop exactly on May 22, it seems more to be May 23 where the most dropping occured.

[William.Lau]

Finally got a chance to look at the Moz algorithm update and it seems Penguin 2.0 was just around that time. So it could be that you were affected by your backlinks and if you've disavowed them, the original value those links carried...no longer carry any weight.

[BobGW]

About the same time we also cut some paid links, but we have been falling every since.

I imagine if it was just because of lost backlinks, then we wouldn't have continued dropping steadily for six months.

[William.Lau]

I always look at the algorithm updates first and then look at the site structure. Assuming that your graph is a filter of all organic visits, that looks like you got hit by an algorithm update or something changed on your site you were not aware of.

Thats the case for most graphs that look like that. I mean...what else could it be.