Does anyone know if there are any adwords guideline restrictions against naming a product with the term "Clinically Proven?"
-
If you do a search for something like "protein powder" there are the sponsored ads where you can shop. Does anyone know if there are any guidelines against naming a product with "Clinically Proven." For example, "Clinically Proven Protein Powder." Any guidance, insight, or links helping to answer this question would be appreciated.
-
Thanks everyone. It's actually not a sales tactic, but my thought was that people using it unscrupulously may make it a term that violates guidelines (even if it is true). I'll update if/when I post. Thanks, again.
-
I would have to believe that Google will request, if not require, that a claim of that nature be validated on the landing page, or within 1 click, by a 3rd party source. If you are self-proclaiming as a sales tactic, then they may not approve it. As far as the words themselves, I am fairly confident that there is no guideline restriction that will auto flag the copy for review before approval.
good luck and let us know for sure!
-
Does AdWords say anything about needing to follow FTC guidelines? If so, that might affect things (need to make sure the FTC rules are complied by).
-
I haven't heard of this being a negative keyword, and the only way to really check this, is to try is briefly and see if it passes, and then see if you notice any problems. If there are issues, you will know pretty quickly.
Personally, however, I wouldn't use this to form part of the title - I would add this to the description:
Huge Protein Powder Range
Choose to buy from our range of clinically proven protein powdersThat sort of thing.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords disapproving ads with the word "Jewish"?
Hi guys, I do marketing for many nonprofits, and one of my clients is a Jewish women's organization. In the past week or so, Google has started disapproving ads and keywords that have the word "Jewish" in them. I know Facebook got called out recently for allowing people to target based on anti-Semitic sentiments, so I'm wondering if this is just Google's terrible execution of caution. It's telling me that keywords with the word "jewish" in them (like "jewish women's organization in boston" is derogatory or dangerous). I've asked for Google's help, and they've been incredibly slow to respond. Is anyone else facing this with other religions or content? Natalie
Paid Search Marketing | | newwhy1 -
Will google consider it as one click for adwords?
Hi All, Many times I want to check actual page of competitors they are targeting in google adwords. Like when I search for any keywords and my competitors page comes on top ads in google, then I copy url from search result and paste in any other browser will it be consider as click and google will charge to my competitor? Example url - https://www.googleadservices.com/pagead/aclk?------------------------------------------------------------------------&adurl= Thanks!
Paid Search Marketing | | pragnesh96390 -
Google Adwords Clicks not registering properly???
Hello Moz World, I am running a Google Adwords campaign utilizing Google Search and Search Partners only. These are traditional text ads. When I look at the analytics through Google Adwords, I am seeing 60 clicks. Great! However, when I look through the keywords in the ad groups, none of my keywords are registering clicks. I also checked search terms under the keyword tab, and no keywords are populating. Where are my ads being clicked, and how can I view information on these clicks. This is a relatively new campaign, and I am still trying to figure out if I am targeting the right keywords. Thanks ahead of time for all the great responses! B/R Will H.
Paid Search Marketing | | MarketingChimp100 -
Adding AdWords Remarketing Pixel to "Partner" Domains?
I have read through the AdWords advertising policies, but there isn't an extremely clear answer to my question: does it break AdWords policy to include a remarketing pixel on a partner website? Example - I own and run 123boats.com, my acquaintance who owns abchotels.com has agreed to put my remarketing pixel on his website, and I plan to show remarketing ads to his website visitors advertising my services at 123boats.com. Is anyone aware of any documentation that explicitly allows or disallows this type of "partner" remarketing tracking?
Paid Search Marketing | | marymerritt0 -
Impressions - AdWords vs Analytics
Given AdWords is a paid service, you'd hope the figures are accurate. For an example (exact match) keyword last month, AdWords says there were 14,253 impressions on Google search (i.e. not search partners or display network). However, going over to Analytics, for the same month it suggests 4,500 impressions for the same keyword. Google AdWords says the following about impressions: "An impression is counted each time your ad is served on Google's ad networks, such as on Google.com or other publisher websites and apps." "...How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network." Google Analytics explains impressions as: "The number of times any URL from your site appeared in search results viewed by a user, not including paid AdWords search impressions." Can anyone help clarify what is an accurate way of attaining monthly search figures, i.e. what is my overall potential Google customer base? I've also tried the Keyword Planner - which averages monthly searches - and it gives me 18,100 impressions for the same keyword (almost the two above figures added). Thanks! Rob
Paid Search Marketing | | englebert0 -
How to manage AdWords accounts for two business units
Hello! I need some insight with a problem I'm struggling with. First, some background... Our company has two business units: (1) our dental practice and (2) our insurance business. In 2013, we started using AdWords to promote our insurance business. In 2013, we also used an agency to manage our SEM efforts for the dental practice. In 2014, we plan to bring our dental practice SEM campaign in-house and manage both AdWords account internally. That leads to my question... Is it possible with the one AdWords login that we've used for our insurance business to add a second, completely separate account? And by completely separate, I mean separate reporting, separate Campaigns tab, etc. If it's not possible, whats a guy to do? Set up a completely separate AdWords account with a different email address and login? Any insights from those who have managed a similar situation would be appreciated. Thanks in advance!
Paid Search Marketing | | SmileMoreSEO
Erik0 -
AdWords Sitelinks Disapproved
Hello,
Paid Search Marketing | | Instabill
I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks. 1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/ 2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all? 3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1. After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines. Any helpful advice would be appreciated.0 -
Adwords campaign and adgroup ideas
When it comes to SEO, I can do that. When it comes to adwords I tend to scratch my head. No idea why, I just do. Anyways I want to get some ideas of how I can setup a killer campaign and structure it and target relevant keywords. Here is my description of my business We are a private christian school providing preschool, elementary and highschool. We are located in Henderson, NV but service Las Vegas, NV as well. We have some of the highest scores and accolades in Nevada so we pride ourselves with those and feel we should target that. So far when it comes to structure I have come up with this setup Campaigns Henderson adgroups Preschool Top Keywords preschool Example Keywords preschools in henderson, nv preschools in henderson nevada preschool henderson nv preschool henderson nevada top rated Example Keywords top rated preschools in henderson nv top rates preschools in henderson nevada best Example Keywords best preschool in henderson nv best preschool in henderson nevada Elementary Top Keywords private school Example Keywords Elementary private schools in henderson nv Elementary private schools in henderson nevada Elementary private school in henderson nv Elementary private school in henderson nevada top rated Example Keywords top rated elementary private school in henderson nv top rated elementary private school in henderson nevada best Example Keywords best elementary private school in henderson nv High School Top Keywords private school top rated best Las Vegas adgroups Preschool Elementary High School I didn't finish the rest because you should get the point. I don't know if these are exact keywords, I just know that private school, top rated and best tend to be what people type. Then each adgroup will get a relevant ad pertaining to those keywords. Am I going overbaord? or is this a good start?
Paid Search Marketing | | cbielich0